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Garden Twine

Maybe

Buyers convert on 28.4% of searches. But prices span $2.97–$7.32, mostly outside the sweet spot, so Garden Twine is a Maybe.

Filters Trending
Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£173K/yr131K searches / yr
90-day growth
+162.1%search demand this quarter
Competition
52%top-5 click share · 16 brands · 33 sellers

Flapen Score

Garden Twine against its category

The dotted line is the Home & Garden average. Past it, Garden Twine is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garden Twine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garden Twine 131K times last year and spent an estimated £173K. The top 5 brands take 75% of clicks. Demand peaks in May–Jun–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

28.4% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 28.4% of those searches ended in a purchase. Searches in the last 90 days moved +162.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £173K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
+162.1%
Conversion, latest week
28.4%
Market size, estimated
£173Ka year
Peak month
May5.7× the quietest month
Top search term
garden string70K searches a year

02 · Price

A sale here is worth £4.64.

Listings sell for £4.64 on average, from £2.97 to £7.32. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £4.64 that is £6K to £7K a year per listing.

Average price
£4.64under the $15 to $100 sweet spot
Price range
£2.97–£7.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£6K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #1,873 within Garden Tools & Watering Equipment. It carries 2,472 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
12.2%
Average rank
#1,873in Garden Tools & Watering Equipment
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,472per listing
Listings tracked
22

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Garden Twine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£35K£52K£69K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

33

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

19%

  • ANSIO31%
  • NAEEM SONS19%
  • Vivifying13%
  • tenn well6%
  • Sricam6%
  • Draper5%

Demand

Garden Twine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Garden Twine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garden string70K/yr
  • garden twine natural21K/yr
  • garden string twine9K/yr
  • jute16K/yr
  • gardening string6K/yr
  • plant string4K/yr
  • twine for plants2K/yr
  • twine for gift wrapping3K/yr

Reviews and returns

What reviews say buyers love and hate about Garden Twine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness20%−0.06

its not that thick

as jute wasn't as thick as I thought it would be

It's not very thick or dense

Size-Overall14%−0.07

Size of balls were a bit smaller than expected

Small rolls

Thought the rolls would have been bigger

Durability12%−0.05

Breakable

Breaks easily

so comes apart

Advertised Vs Actual Product8%

Misleading

However listing details are incorrect

Color6%+0.21

the standard brown colour means it doesn't stand out when used outside of the greenhouse

It's dark green as seen

Love

Quality-Overall26%+2.41

this twine is quality

This was great quality for my art project

Excellent product

Value For Money18%+0.72

Excellent value for money

Great value for money

Money well spent

Advertised Vs Actual Product17%

As advertised

As described

Does what it says

Strength14%+0.98

Extremely strong

Good strong string

Excellent and strong natural twine, very useful

Ease Of Use4%−0.03

It's easy to use

is easy to use up quickly

easy to work with

Return

0.2% Return rate 37% Fixable by listing

Thin27%▆█▂▁▄▄
Size-Overall18%▃▅▅█▇▆

Size of balls were a bit smaller than expected

Small rolls

Thought the rolls would have been bigger

Color12%▅▁▃█▅▃

the standard brown colour means it doesn't stand out when used outside of the greenhouse

It's dark green as seen

Thickness10%▇▇█▄▂▆

its not that thick

as jute wasn't as thick as I thought it would be

It's not very thick or dense

Strength8%▁▁▃▅█▄

FAQ

Common Garden Twine questions

Answered from the same tracked data.