Is garden twine profitable to sell on Amazon United Kingdom?

The niche generates £173K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +162.1%. Flapen's verdict: Worth a look (58/100).

How competitive is the garden twine niche?

16 brands and 33 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in garden twine?

Top complaints mined from reviews: Thickness, Size-Overall, Durability. The return rate is 0.2%.

When does demand for garden twine peak?

Demand peaks in May–Jun–Dec; the busiest month runs 5.7× the quietest.

What does it cost to enter the garden twine niche?

Listings span £2.97–£7.32; the average listing price is £4.64 (sweet spot $15–$100). The average incumbent carries 2,472 reviews — the moat a new listing must climb.

garden twine

Worth a look

Shows searches that convert (28.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Incredible28.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Growth

Incredible+162.1%

90-day search growth — must beat 0% to launch

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,472

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£173K

£173K/yr · 131K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£4.64

avg listing price — sweet spot $15–$100

Price range

Bad£2.97–£7.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, garden twine is a £173K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in May–Jun–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

garden twine market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: £139K–£186K; units × avg price
Conversion rate: 28.4%
Avg BSR: #1,873
Page quality: 0%
Prime: 100%
Sponsored: 59%
Out of stock: 12.2%
Avg brand age: 44 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

19%

ANSIO31%
NAEEM SONS19%
Vivifying13%
tenn well6%
Sricam6%
Draper5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +162.1% search growth over the last 90 days.

Peak months: May, Jun, Dec · busiest ÷ quietest = 5.7×

Open Trend

Top garden twine search terms

garden string70K/yr +181.7%23.0% conv.
garden twine natural21K/yr +205.7%24.9% conv.
garden string twine9K/yr +338.6%20.9% conv.
jute16K/yr +0.4%2.5% conv.
gardening string6K/yr +180.6%22.4% conv.
plant string4K/yr +171.4%13.9% conv.
twine for plants2K/yr +30.3%18.5% conv.
twine for gift wrapping3K/yr -64.2%3.8% conv.

All search terms

Top garden twine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ANSIO Natural Jute Twine 101 m / 333 ft 2 mm 3-ply Rustic Brown Garden Twine String for Crafts Floristry Gift Wrapping & Plant Tying - Pack of 1

ANSIO£3.634.6★7,498 rev

100m Garden Twine String Rope for Wrapping and Gardening Green Twine String for Climbing Plants Crafting & DIY Projects (pack of 1) (d green)

NAEEM SONS£3.424.7★136 rev

Vivifying 200m/656 Feet Green Garden Twine 2mm Garden String for Climbing Plants Gardening Tomatoes Vines Floristry Bundling and Crafts

Vivifying£5.754.6★785 rev

80m Garden Twine String Rope for Wrapping and Gardening Green Twine String for Climbing Plants Crafting & DIY Projects (pack of 1)

NAEEM SONS£3.364.7★136 rev

ARVO Natural Jute Twine 50 m / 164 ft 2 mm 3-ply Rustic Brown Garden Twine String for Crafts Floristry Gift Wrapping & Plant Tying

ANSIO£2.984.6★7,498 rev

Newest

by launch date

80m Garden Twine String Rope for Wrapping and Gardening Green Twine String for Climbing Plants Crafting & DIY Projects (pack of 1)

NAEEM SONS£3.36136 rev

3mo ago

Zuvo Jute Twine 100m - Natural Garden String 2mm 3-Ply Brown Biodegradable

Zuvo£4.2013 rev

3mo ago

3x Jute Twine string Garden Twine Jute Rope for Decoration Garden DIY Crafts Gift Wrapping Bundling Packing Floristry (40M x 3) 120M /393 Feet (pack of 3)

NAEEM SONS£3.35159 rev

7mo ago

100m Garden Twine String Rope for Wrapping and Gardening Green Twine String for Climbing Plants Crafting & DIY Projects (pack of 1) (d green)

NAEEM SONS£3.42136 rev

1y ago

PerkHomy Garden Twine 122m / 400ft 2mm String Natural Jute Brown for Gardening Tomato Climbing Plant Tie Floristry Crafts Gift Wrapping Packing Decor (Brown 2mm * 400feet)

PH PERKHOMY£3.50604 rev

1y ago

What buyers say about garden twine

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“this twine is quality”

Value For Money18%

“Excellent value for money”

Advertised Vs Actual Product17%

“As advertised”

Strength14%

“Extremely strong”

Ease Of Use4%

“It's easy to use”

Durability4%

“Strong and durable”

Thickness3%

“its a nice thickness”

Plant Growth3%

“Perfect for garden”

Color2%

“The colour is natural”

Smell2%

“A natural product with a natural smell”

What buyers complain about

Thickness20%

“its not that thick”

Size-Overall14%

“Size of balls were a bit smaller than expected”

Durability12%

“Breakable”

Advertised Vs Actual Product8%

“Misleading”

Color6%

“the standard brown colour means it doesn't stand out when used outside of the greenhouse”

Value For Money5%

“WASTE money”

Material Quality5%

“Not as strong as I'd expect nylon twine to be”

Ease Of Use4%

“Pull it hard it hard enough”

Plant Growth3%

“Almost killed my plant”

Weather Proof2%

“it's not particularly weather resistant”

Top return reasons

Thin27%

Size-Overall18%

Color12%

Thickness10%

Strength8%

Value For Money7%

Advertised Vs Actual Product6%

Quality-Overall6%

Strap/String Quality1%

Durability1%

Common questions

Is garden twine profitable to sell on Amazon United Kingdom?: The niche generates £173K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +162.1%. Flapen's verdict: Worth a look (58/100).
How competitive is the garden twine niche?: 16 brands and 33 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in garden twine?: Top complaints mined from reviews: Thickness, Size-Overall, Durability. The return rate is 0.2%.
When does demand for garden twine peak?: Demand peaks in May–Jun–Dec; the busiest month runs 5.7× the quietest.
What does it cost to enter the garden twine niche?: Listings span £2.97–£7.32; the average listing price is £4.64 (sweet spot $15–$100). The average incumbent carries 2,472 reviews — the moat a new listing must climb.