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Garden Tray

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $18K a year here, so Garden Tray is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£18K/yr38K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
38%top-5 click share · 25 brands · 58 sellers

Flapen Score

Garden Tray against its category

The dotted line is the Home & Garden average. Past it, Garden Tray is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garden Tray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garden Tray 38K times last year and spent an estimated £18K. The top 5 brands take 60% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
3.9%
Market size, estimated
£18Ka year
Peak month
April6.1× the quietest month
Top search term
plant trays without holes9K searches a year

02 · Price

A sale here is worth £12.05.

Listings sell for £12.05 on average, from £1.63 to £24.72. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £12.05 that is £0 to £1K a year per listing.

Average price
£12.05under the $15 to $100 sweet spot
Price range
£1.63–£24.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #249 within Garden Tools & Watering Equipment. It carries 281 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
50%
Out of stock, average day
15.0%
Average rank
#249in Garden Tools & Watering Equipment
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
281per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Garden Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£715£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

58

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

38%

Top 20: 84%

Open market

34%

  • EarlyGrow19%
  • Nutley's13%
  • Britten & James10%
  • HOMION10%
  • Bosmere7%
  • Whitefurze6%

Demand

Garden Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 6.1×

Search terms

Top Garden Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plant trays without holes9K/yr
  • seed trays without holes13K/yr
  • gravel trays without holes7K/yr
  • gravel tray6K/yr
  • gravel trays3K/yr

Reviews and returns

What reviews say buyers love and hate about Garden Tray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength27%−0.19

Very flimsy

Quite flimsy

Not very sturdy

Size-Overall14%+0.37

Small

Unfortunately I chose the wrong size

Larger than I thought

Quality-Overall7%+0.71

Cheap

Very poor quality

the quality has lessened

Value For Money7%+1.63

at £20 I could have bought them cheaper elsewhere

Little expensive as I discovered same thing at b

Not worth the price

Thickness6%−0.07

Thought they were going to be thin & flimsy

are actually very thin plastic trays

They are thinner and as shown in the photo, brittle

Love

Strength23%−0.19

Good sturdy trays

Solid tray

Strong and sturdy

Quality-Overall21%+0.71

Good quality seed trays

Good quality Trays

Excellent product

Value For Money15%+1.63

Good value

Great value

Excellent value

Size-Overall10%+0.37

A good size

love the size

Good purchase plenty big enough

Advertised Vs Actual Product9%+0.50

Just what I needed

Does the job

Exactly what would expect

Return

0.1% Return rate 61% Fixable by listing

Size-Overall52%▇▅▆▄▆█

Small

Unfortunately I chose the wrong size

Larger than I thought

Defective Material/Parts21%▂▄▄█▃▄
Advertised Vs Actual Product5%▃█▁▃▅▃

don't go off the photo

My fault, I should have read the full description

Quality-Overall4%▇█▆▄▁▁

Cheap

Very poor quality

the quality has lessened

Value For Money4%▁▁█▅▄▁

at £20 I could have bought them cheaper elsewhere

Little expensive as I discovered same thing at b

Not worth the price

FAQ

Common Garden Tray questions

Answered from the same tracked data.