garden tray
Worth a lookShows low returns (0.1%), but a small market ($18K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great281.25avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good£12.05avg listing price — sweet spot $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.63–£24.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Market size
Bad£18K£18K/yr · 38K searches
According to Flapen's Amazon United Kingdom niche tracking, garden tray is a £18K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 50/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
garden tray market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £24K–£30K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #249
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 61%
- Out of stock
- 15.0%
- Avg brand age
- 43 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
58
Top-5 brand share
60%
Top 20: 96%
Top-5 click share
38%
Top 20: 84%
Open market
34%
- EarlyGrow19%
- Nutley's13%
- Britten & James10%
- HOMION10%
- Bosmere7%
- Whitefurze6%
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — -11.1% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 6.1×
Top garden tray search terms
- plant trays without holes9K/yr
- seed trays without holes13K/yr
- gravel trays without holes7K/yr
- gravel tray6K/yr
- gravel trays3K/yr
Top garden tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nutleys 38cm Plastic Full-Size Seed Trays Without Drainage Holes (Pack of 6) British Made
Nutley's£9.594.5★2,257 rev
Bosmere N250 Professional Seed Tray Black (5 Pieces)
Bosmere£5.154.2★954 rev
EarlyGrow MPL50041/A/S/5 Heavy Duty Medium Seed or Gravel Tray 38 x 24 x 6 Centimetres - Pack of 5 - Black
EarlyGrow£12.454.7★547 rev
EarlyGrow MPL50041/A/S Heavy Duty Medium Seed or Gravel Tray 38 x 24 x 6 Centimetres - Black
EarlyGrow£6.584.7★547 rev
EarlyGrow MPL50041/A/S/3 Heavy Duty Medium Seed or Gravel Tray 38 x 24 x 6 Centimetres - Pack of 3 - Black
EarlyGrow£10.094.7★547 rev
Newest
by launch date
Sharplace 10 Pcs Seed Trays Indoor Portable Sturdy Reusable Nursery Seedling Trays Germination Starter Container Sprout Starting Tray for Plants Potting Garden Greenhouse Hydroponic without hole
Sharplace£17.191 rev
Deep Square Plant Saucers Extra Thick & Durable Drip Trays | Heavy-Duty Plastic for Indoor & Outdoor Pots | Leak-Proof Stackable Reusable Design | Multiple Sizes for Square Planters (1 Deep 21CM)
Growcery£5.74122 rev
2you Plant Pot Saucer Plastic Tray Rectangle Deep Drip Trough Garden Potting Watering Planter Large Green Heavy Duty Greenhouse & Hydroponic L53 x W21 x H3.5cm
2you£6.4340 rev
Oakland Gardens 58cm Plant Trays Large Seed Gravel Tray Without Holes | Grow Bag Tray Heavy Duty Reusable for Seed Starting Propagation Indoor/Outdoor Pack of 4
Oakland Gardens£20.5420 rev
Bramley & Sage Full-Size Heavyweight Seed Trays Without Holes (Set of 6)
Bramley & Sage£10.0821 rev
Trending
90-day click momentum
HOMION Grow Bag Tray Heavy Duty Plant 2 X Tray for Seedlings Pots & Grow Bags Waterproof Seed Tray Drip Tray for Indoor & Outdoor Gardening Greenhouse Growbag Planting 100 x 40 x 4cm (2)
HOMION£11.744.4★
Grow Bag Tray Heavy Duty Plant 4 X Trays for Seedlings Pots & Grow Bags Waterproof Seed Tray Drip Tray for Indoor & Outdoor Gardening Greenhouse Reusable Growbag Planting 100 x 40 Reusable Tray (4)
HOMION£17.574.6★
HOMION Grow Bag Tray Heavy Duty Plant 1 X Tray for Seedlings Pots & Grow Bags Waterproof Seed Tray Drip Tray for Indoor & Outdoor Gardening Greenhouse Growbag Planting 100 x 40 x 4cm (1)
HOMION£7.284.4★
Watering Tray 2pk 30 cm (W) x 52.4 cm (L) x 4 cm (H) Black
Gro-Sure£6.134.2★
EarlyGrow MPL50041/A/S/3 Heavy Duty Medium Seed or Gravel Tray 38 x 24 x 6 Centimetres - Pack of 3 - Black
EarlyGrow£10.094.7★
What buyers say about garden tray
What buyers praise and complain about, mined from review topics.What buyers love
“Good sturdy trays”
“Good quality seed trays”
“Good value”
“A good size”
“Just what I needed”
“Quality and durable”
“Well made and large enough to give more room for your seedlings”
“Large trays and deep”
“Excellent quality, durable and strong, thick plastic, much better than the brittle flimsy ones”
“Great watering”
What buyers complain about
“Very flimsy”
“Small”
“Cheap”
“at £20 I could have bought them cheaper elsewhere”
“Thought they were going to be thin & flimsy”
“Breaking with use”
“Pretty low quality plastics”
“don't go off the photo”
“Tray stickers won't come off”
“itching to do something in the garden”
Top return reasons
Common questions
- Is garden tray profitable to sell on Amazon United Kingdom?
- The niche generates £18K/yr across 36 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the garden tray niche?
- 25 brands and 58 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in garden tray?
- Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.1%.
- When does demand for garden tray peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 6.1× the quietest.
- What does it cost to enter the garden tray niche?
- Listings span £1.63–£24.72; the average listing price is £12.05 (sweet spot $15–$100). The average incumbent carries 281 reviews — the moat a new listing must climb.