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Garden Stool

Pass

Garden Stool scores 66 out of 100, a Pass. Shoppers spend $97K a year here, search demand grew +50.9% this quarter, and returns run at 0.5% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£97K/yr104K searches / yr
90-day growth
+50.9%search demand this quarter
Competition
39%top-5 click share · 37 brands · 77 sellers

Flapen Score

Garden Stool against its category

The dotted line is the Home & Garden average. Past it, Garden Stool is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garden Stool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garden Stool 104K times last year and spent an estimated £97K. The top 5 brands take 48% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 66 out of 100, a Pass.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +50.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
+50.9%
Conversion, latest week
4.8%
Market size, estimated
£97Ka year
Peak month
May7.4× the quietest month
Top search term
garden stool26K searches a year

02 · Price

A sale here is worth £19.75.

Listings sell for £19.75 on average, from £7.85 to £50.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £19.75 that is £0 to £2K a year per listing.

Average price
£19.75inside the $15 to $100 sweet spot
Price range
£7.85–£50.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #46 within Gardening Accessories & Protective Clothing. It carries 809 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
52%
Out of stock, average day
21.6%
Average rank
#46in Gardening Accessories & Protective Clothing
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
809per listing
Listings tracked
46

04 · Newcomers

Amazon counts 5 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
5Amazon's first-year sales bar
Average brand age
40 months

Products

Top Garden Stool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

77

Top-5 brand share

48%

Top 20: 87%

Top-5 click share

39%

Top 20: 78%

Open market

47%

  • Crystals17%
  • Easy Shopping9%
  • FINE GARDEN8%
  • Onadak8%
  • LIVIVO7%
  • seasky5%

Demand

Garden Stool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 7.4×

Search terms

Top Garden Stool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garden stool26K/yr
  • gardening stool23K/yr
  • garden kneeling stool16K/yr
  • kneeling stool for gardening10K/yr
  • garden stools8K/yr
  • gardening seat8K/yr
  • gardening stools for seniors uk7K/yr
  • garden kneeling stool with handles3K/yr
  • garden stools to sit on3K/yr
  • garden stools outdoor1K/yr

Reviews and returns

What reviews say buyers love and hate about Garden Stool

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength13%+1.11

Not very strong

flimsy

Not very sturdy

Durability10%−0.10

broke after one use

Fell apart on first use

Broke within a few weeks

Balance/Stability8%−0.06

Cannot get stability legs to open

Unstable

not stable when I need to stand

Quality-Overall7%

Poor quality

Not as good as expected

Not made well

Cushion6%−0.02

The cushions could have been a bit thicker and softer

Cushion smaller than I imagine

On first use the padding made a loud crack

Love

Strength24%+1.11

Feels sturdy

The frame is genuinely sturdy

Sturdy construction

Quality-Overall14%

Great product, just as described

Excellent Product

Good quality well made item for gardening use

Ease Of Use12%+0.93

Easy to use

Easy to open

easy to fold

Value For Money11%+1.55

Excellent value

Best price

Reasonable price

Comfort-Overall6%−0.01

Well Made & Comfortable

Comfortable to use

Comfort ease of use

Return

0.5% Return rate 27% Fixable by listing

Size-Overall21%▅██▅▅▆

to small on my behalf I needed a bigger one

It is quite large

Spindles too short

Defective Material/Parts18%██▅▅▄▅
Weight Heavy10%▄▂▆▇█▆

it;s quite heavy

Heavier than expected

A bit on the heavy side

Strength7%█▅▄▇▆▆

Not very strong

flimsy

Not very sturdy

Mechanism Issues5%▁█▂▅▇▆

FAQ

Common Garden Stool questions

Answered from the same tracked data.