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Garden Signs

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $57K a year here, so Garden Signs is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£57K/yr311K searches / yr
90-day growth
+72.5%search demand this quarter
Competition
13%top-5 click share · 96 brands · 120 sellers

Flapen Score

Garden Signs against its category

The dotted line is the Home & Garden average. Past it, Garden Signs is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garden Signs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garden Signs 311K times last year and spent an estimated £57K. The top 5 brands take 33% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +72.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
+72.5%
Conversion, latest week
2.4%
Market size, estimated
£57Ka year
Peak month
May5.1× the quietest month
Top search term
garden signs66K searches a year

02 · Price

A sale here is worth £7.74.

Listings sell for £7.74 on average, from £0.67 to £31.25. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £7.74 that is £0 to £774 a year per listing.

Average price
£7.74under the $15 to $100 sweet spot
Price range
£0.67–£31.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£774
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #1,427 within Garden Décor. It carries 232 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
65%
Out of stock, average day
3.3%
Average rank
#1,427in Garden Décor
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
232per listing
Listings tracked
172

04 · Newcomers

Amazon counts 3 of last year's 59 launches as successful.

59 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
59
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top Garden Signs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

£0£573£1K£2K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

96 rising

Sellers

120

Top-5 brand share

33%

Top 20: 67%

Top-5 click share

13%

Top 20: 41%

Open market

64%

  • EDSG14%
  • RED OCEAN7%
  • Generic6%
  • ckdiluy4%
  • Yiruhe3%
  • CREATCABIN3%

Demand

Garden Signs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.1×

Search terms

Top Garden Signs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garden signs66K/yr
  • garden signs and plaques for outside31K/yr
  • garden sign22K/yr
  • personalised garden sign20K/yr
  • personalised plaque33K/yr
  • funny signs25K/yr
  • shed signs11K/yr
  • wall plaques18K/yr
  • name plaque16K/yr
  • gate signs for outside10K/yr

Reviews and returns

What reviews say buyers love and hate about Garden Signs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.11

a slight bit bigger then I thought it would be

Its simply not fit for purpose

Quite small

Value For Money13%−0.02

not sure it's worth the price

Too expensive

Not particularly reasonable with regards to price

Quality-Overall9%+3.04

Item is pretty low quality

The quality is shocking

Bad quality

Advertised Vs Actual Product6%+0.09

Not as described

Misleading pictures

Very misleading

Functionality-Overall6%−0.09

still wont turn on

Doesn't work

But results show slowly

Love

Quality-Overall35%+3.04

Good quality, looks good and arrived quickly

Amazing quality

Very good quality card

Value For Money14%−0.02

Great Purchase

Decent price

Great value

Advertised Vs Actual Product10%+0.09

As advertised

Does what it says

As described

Gifting Purpose6%+0.30

Anniversary gift

Fun gift

Attractive gift

Size-Overall4%−0.11

The sizing is accurate

Straightforward to fit

Perfect fit

Return

0.1% Return rate 34% Fixable by listing

Size-Overall20%▆█▄▂▅▆

a slight bit bigger then I thought it would be

Its simply not fit for purpose

Quite small

Functionality-Overall20%▁▃▆█▆▃

still wont turn on

Doesn't work

But results show slowly

Quality-Overall11%█▅▄▅▆▅

Item is pretty low quality

The quality is shocking

Bad quality

Charging10%▁▁█▅▆▃
Advertised Vs Actual Product8%▇▃▃▆▄█

Not as described

Misleading pictures

Very misleading

FAQ

Common Garden Signs questions

Answered from the same tracked data.