Is garden ornaments outdoor profitable to sell on Amazon United Kingdom?

The niche generates £677K/yr across 67 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is +49.1%. Flapen's verdict: Worth a look (70/100).

How competitive is the garden ornaments outdoor niche?

52 brands and 86 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in garden ornaments outdoor?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.7%.

When does demand for garden ornaments outdoor peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 5.5× the quietest.

What does it cost to enter the garden ornaments outdoor niche?

Listings span £4.79–£24.98; the average listing price is £14.08 (sweet spot $15–$100). The average incumbent carries 1,145 reviews — the moat a new listing must climb.

garden ornaments outdoor

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+49.1%

90-day search growth — must beat 0% to launch

Market size

Good£677K

£677K/yr · 3.6M searches

Avg price

Good£14.08

avg listing price — sweet spot $15–$100

Review moat

Good1,144.85

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£4.79–£24.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, garden ornaments outdoor is a £677K/yr Amazon United Kingdom market (3.6M searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 70/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

garden ornaments outdoor market data

Units sold / yr: 40K–50K; avg 250–500/product
Revenue / yr: £563K–£704K; units × avg price
Conversion rate: 1.3%
Avg BSR: #89
Page quality: 0%
Prime: 91%
Sponsored: 91%
Out of stock: 7.9%
Avg brand age: 32 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

52 falling

Sellers

Top-5 brand share

38%

Top 20: 76%

Top-5 click share

31%

Top 20: 63%

Open market

55%

MDIOUM10%
GloBrite8%
GIGALUMI7%
Daknswte7%
Yeomoo7%
Garden Mile6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +49.1% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.5×

Open Trend

Top garden ornaments outdoor search terms

garden ornaments outdoor1.9M/yr +35.6%0.5% conv.
garden ornaments575K/yr +72.5%0.3% conv.
garden decorations197K/yr +87.6%0.3% conv.
garden decorations outdoor99K/yr +95.1%0.2% conv.
solar garden ornaments116K/yr +40.9%0.8% conv.
garden statues77K/yr +78.8%0.1% conv.
garden ornaments outdoor sale large86K/yr +55.0%0.4% conv.
large garden ornaments68K/yr +70.0%0.2% conv.
garden ornament85K/yr +18.0%0.5% conv.
metal garden ornaments67K/yr +59.3%0.1% conv.

All search terms

Top garden ornaments outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2026 Garden Duck Statues with Solar Lantern Flowerpot Outdoor Decoration Duck Figurines Yard Art Sculptures for Patio Lawn Backyard Porch Ornaments Yard Ornament- Unique Mothers Day Birthday Gifts

MDIOUM£21.734.2★116 rev

Yeomoo Dog Garden Ornaments With Solar Butterfly Gifts for Women Dog Lover

Yeomoo£24.724.5★576 rev

Daknswte Solar Watering Can Lights Outdoor Garden Waterproof Led Hanging Metal Lantern with Fairy String Light Garden Ornaments for Yard Lawn Pathway Patio Decor and Women Mom Birthday Gifts

Daknswte£9.954.4★257 rev

GloBrite Solar Rabbit Bird Bath for Garden | Ornaments Outdoor Statue Garden Gifts | Waterproof Resin Sculpture with Solar Lights Outdoor Ornament for Christmas Decorations & Home Decor

GloBrite£16.774.4★1,078 rev

Joycome Solar Garden Ornaments 6 LED Mushroom Solar Lights Outdoor Waterproof Mushroom Ornaments for Pathway Landscape Fence Lawn Backyard Wedding Party Decorations

Joycome£11.404.4★500 rev

Newest

by launch date

Daknswte Solar Lights Outdoor Garden LED Moon Fairy Solar Crackle Glass Globe Light Waterproof Metal Stake Garden Ornaments for Pathway Lawn Patio Decor Gifts for Women Mum Grandma

Daknswte£9.3514 rev

4mo ago

2026 Garden Duck Statues with Solar Lantern Flowerpot Outdoor Decoration Duck Figurines Yard Art Sculptures for Patio Lawn Backyard Porch Ornaments Yard Ornament- Unique Mothers Day Birthday Gifts

MDIOUM£21.73116 rev

6mo ago

ZAWUU Lavender Gonk Gnome Figurine Hand-Painted Resin Lavender Gnome Purple Spring Decoration for Easter & Mothers Day Cute Tabletop Ornament for Home Shelf & Cottagecore Décor

ZAWUU£8.5757 rev

7mo ago

Acrylic Hanging Garden Suncatcher Robin On Branch Suncatchers for Windows Robin Gifts Sun Catchers for Garden Robin Ornaments for Garden Garden Hanging Ornaments Outdoor (Three robins)

Embhlitfe£5.3123 rev

7mo ago

Daknswte Solar Watering Can Lights Outdoor Garden Waterproof Led Hanging Metal Lantern with Fairy String Light Garden Ornaments for Yard Lawn Pathway Patio Decor and Women Mom Birthday Gifts

Daknswte£9.95257 rev

11mo ago

What buyers say about garden ornaments outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow21%

“Bright and pretty”

Quality-Overall16%

“Amazing Quality”

Value For Money11%

“Affordable price”

Gifting Purpose8%

“Birthday gift”

Color7%

“colours are really nice”

Design-Overall5%

“Lovely design”

Assembly/Installation4%

“Easy to install”

Advertised Vs Actual Product3%

“As advertised”

Size-Overall3%

“Easy to fit together and looks good”

Strength2%

“Well built”

What buyers complain about

Size-Overall30%

“But small balls”

Durability8%

“Fell apart”

Quality-Overall8%

“Cheap rubbish”

Brightness/Shine/Glow6%

“Not that bright”

Value For Money6%

“This item is not worth the money”

Advertised Vs Actual Product5%

“False advertising”

Strength4%

“too flimsy”

Functionality-Overall4%

“it never worked again”

Water Resistance2%

“even though Amazon says they are waterproof”

Defective Material/Parts2%

“Parts very loose in boxes”

Top return reasons

Size-Overall31%

Defective Material/Parts13%

Quality-Overall10%

Functionality-Overall10%

Brightness/Shine/Glow5%