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Garden Obelisk

Pass

Garden Obelisk scores 67 out of 100, a Pass. Shoppers spend $192K a year here, search demand grew +67.2% this quarter, and returns run at 0.2% of orders.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£192K/yr333K searches / yr
90-day growth
+67.2%search demand this quarter
Competition
55%top-5 click share · 22 brands · 52 sellers

Flapen Score

Garden Obelisk against its category

The dotted line is the Home & Garden average. Past it, Garden Obelisk is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garden Obelisk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garden Obelisk 333K times last year and spent an estimated £192K. The top 5 brands take 59% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 67 out of 100, a Pass.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 333K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +67.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £192K a year.

Searches, last 12 months
333K
Growth, 90 days vs prior 90
+67.2%
Conversion, latest week
3.6%
Market size, estimated
£192Ka year
Peak month
May11.0× the quietest month
Top search term
obelisks for climbing plants69K searches a year

02 · Price

A sale here is worth £15.85.

Listings sell for £15.85 on average, from £7.58 to £76.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £15.85 that is £4K to £8K a year per listing.

Average price
£15.85inside the $15 to $100 sweet spot
Price range
£7.58–£76.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #100 within Garden Décor. It carries 954 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
72%
Out of stock, average day
10.3%
Average rank
#100in Garden Décor
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
954per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Garden Obelisk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£38K£58K£77K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

52

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

55%

Top 20: 94%

Open market

36%

  • DIVCHI28%
  • Generic12%
  • RAM ONLINE8%
  • pologmase7%
  • OZMI4%
  • yotoworth4%

Demand

Garden Obelisk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 11.0×

Search terms

Top Garden Obelisk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • obelisks for climbing plants69K/yr
  • obelisk65K/yr
  • garden obelisk60K/yr
  • garden obelisks for climbing plants39K/yr
  • metal obelisk for climbing plants11K/yr
  • garden obelisks metal11K/yr
  • obelisks for climbing plants 6ft9K/yr
  • rose obelisk7K/yr
  • garden obelisks10K/yr
  • tom chambers obelisk9K/yr

Reviews and returns

What reviews say buyers love and hate about Garden Obelisk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation22%+1.22

Horrible to assemble

extremely difficult to put together

Difficult to assemble

Strength15%−0.13

Not sturdy

Not very strong

pretty flimsy

Quality-Overall10%−0.05

not the best build quality

I would say quality is very very low

Not great quality

Instructions/User Manual/Troubleshooting3%−0.05

Not great instructions

instructions are horrifically basic for something so complicated to put together

No instructions

Size-Overall3%−0.04

Too small for the purpose

Not fit for purpose

So big

Love

Assembly/Installation26%+1.22

Easy to put up

Easy to set up

Easy assemble

Value For Money18%+2.12

Very affordable

Excellent value

Great value

Strength13%−0.13

Sturdy and strong

sturdy construction

Sturdy design

Quality-Overall9%−0.05

Fantastic quality

Lovely quality easy to put together

Very well made

Plant Growth6%+0.81

Ideal plant support

Blooming great

Strong plant support

Return

0.2% Return rate 31% Fixable by listing

Size-Overall22%█▂▂▂▃▃

Too small for the purpose

Not fit for purpose

So big

Assembly/Installation15%▁▂▆█▆▅

Horrible to assemble

extremely difficult to put together

Difficult to assemble

Strength14%▁█▅▅▅▅

Not sturdy

Not very strong

pretty flimsy

Defective Material/Parts14%▁█▅▄▄▅
Quality-Overall9%▁▇██▅▆

not the best build quality

I would say quality is very very low

Not great quality

FAQ

Common Garden Obelisk questions

Answered from the same tracked data.