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Garden Knife

Fail

Shoppers spend only $31K a year here, so Garden Knife is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£31K/yr90K searches / yr
90-day growth
+39.1%search demand this quarter
Competition
65%top-5 click share · 10 brands · 14 sellers

Flapen Score

Garden Knife against its category

The dotted line is the Home & Garden average. Past it, Garden Knife is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garden Knife market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garden Knife 90K times last year and spent an estimated £31K. The top 5 brands take 82% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+39.1%
Conversion, latest week
3.3%
Market size, estimated
£31Ka year
Peak month
May2.3× the quietest month
Top search term
garden knife32K searches a year

02 · Price

A sale here is worth £10.59.

Listings sell for £10.59 on average, from £5.02 to £18.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £10.59 that is £1K to £3K a year per listing.

Average price
£10.59under the $15 to $100 sweet spot
Price range
£5.02–£18.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #23 within Garden Tools & Watering Equipment. It carries 482 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
100%
Out of stock, average day
11.4%
Average rank
#23in Garden Tools & Watering Equipment
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
482per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Garden Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

14

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

13%

  • Spear & Jackson36%
  • Esschert14%
  • Kingswood Green14%
  • Victorinox9%
  • Faithfull9%
  • OPINEL5%
  • Open — no brand owns it (4 brands, 13%)

Demand

Garden Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.3×

Search terms

Top Garden Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garden knife32K/yr
  • gardening knife20K/yr
  • pruning knife18K/yr
  • gardening knives6K/yr
  • grafting knife9K/yr
  • gardeners knife5K/yr
  • garden knife tool1K/yr

Reviews and returns

What reviews say buyers love and hate about Garden Knife

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.11

Snapped after a few uses

Broken after not much use

Broken

Ease Of Use9%−0.03

not with ease

Very very hard to open

It was extremely difficult to order due to safety rules

Quality-Overall6%+2.29

Cheap

not finished to a very high standard

disappointed with quality

Rusts/Corrodes5%−0.04

rust appeared on the blade after one day

BUT the blade is not stainless

Feels very lightweight and flimsy and the blade has already started rusting

Thickness5%−0.01

blade is a bit thin for the task really

The trowel is definitely thinner than a regular garden trowel

Love

Quality-Overall23%+2.29

Good quality knife

Excellent quality tool

Excellent quality

Value For Money14%−0.02

Good value

great value

Excellent value

Ease Of Use12%−0.03

Easy to use

Very handy thank you

Very useful tool

Sharpness10%+0.62

Super sharp

Very nice sharp knife

Sharp pen knife

Cutting/Trimming4%+0.15

Great knife

Great knife for gardening

Its razor sharp

Return

0.7% Return rate 42% Fixable by listing

Size-Overall31%▁▆█▇█▇
Mechanism Issues8%▁▁█▁▅▃
Defective Material/Parts8%▁█▁▄▁▄
Rusts/Corrodes7%▁█▄▁▃▄

rust appeared on the blade after one day

BUT the blade is not stainless

Feels very lightweight and flimsy and the blade has already started rusting

Functionality-Overall6%▁▁▅▅█▁

FAQ

Common Garden Knife questions

Answered from the same tracked data.