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Garden Hand Fork

Fail

Prices span $3.68–$15.00, mostly outside the sweet spot, so Garden Hand Fork is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£66K/yr56K searches / yr
90-day growth
+41.3%search demand this quarter
Competition
75%top-5 click share · 8 brands · 48 sellers

Flapen Score

Garden Hand Fork against its category

The dotted line is the Home & Garden average. Past it, Garden Hand Fork is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garden Hand Fork market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garden Hand Fork 56K times last year and spent an estimated £66K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

14.2% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +41.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+41.3%
Conversion, latest week
14.2%
Market size, estimated
£66Ka year
Peak month
May7.4× the quietest month
Top search term
garden hand fork16K searches a year

02 · Price

A sale here is worth £8.31.

Listings sell for £8.31 on average, from £3.68 to £15.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.31 that is £2K to £4K a year per listing.

Average price
£8.31under the $15 to $100 sweet spot
Price range
£3.68–£15.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #27 within Garden Tools & Watering Equipment. It carries 563 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
87%
Out of stock, average day
7.7%
Average rank
#27in Garden Tools & Watering Equipment
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
563per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Garden Hand Fork products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

48

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

3%

  • Spear & Jackson44%
  • Draper31%
  • Kent & Stowe12%
  • Faithfull4%
  • Easy Shopping4%
  • Roughneck2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Garden Hand Fork search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 7.4×

Search terms

Top Garden Hand Fork search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garden hand fork16K/yr
  • small garden fork12K/yr
  • garden fork small11K/yr
  • hand fork garden tool7K/yr
  • hand fork7K/yr
  • hand garden fork4K/yr

Reviews and returns

What reviews say buyers love and hate about Garden Hand Fork

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.15

Poor durability

It bent after one use

Bent and snapped on first use

Strength19%−0.01

Very fragile

Not ROBUST

Not sturdy enough

Quality-Overall15%+1.80

Cheap

Poor quality, handle split after a few months

Poor quality

Flexibility8%

Useless, they just bend when used

More of a bendy fork than a border fork

Absolutely rubbish - they bend when you try to use them - do not buy

Value For Money6%+1.81

Cheap is cheap I suppose

Don't waste money

Disappointing - waste of money

Love

Quality-Overall27%+1.80

Very reliable tools

KENT & STOWE make the best garden tools,I have used them for years and always they are top quality,

Good quality

Value For Money26%+1.81

Excellent value

Good value for w

Good for the price

Strength19%−0.01

Well made very sturdy

This hand fork is very sturdy

Good strong garden tools

Advertised Vs Actual Product8%+0.82

does the job

As described

Just what I needed

Flexibility5%

Ideal for older people who can't bend down

Great little set don't bend when u dig great little find

It saves a lot of bending

Return

0.3% Return rate 47% Fixable by listing

Size-Overall27%▇▄█▅█▆

Not fit for purpose

Small

This is very small - more like a child's fork

Durability11%█▄▃▁▄▁

Poor durability

It bent after one use

Bent and snapped on first use

Weight Heavy8%▁▆█▁▁▅
Advertised Vs Actual Product8%▁█▆▇▂▆
Strength8%▁▁▂██▁

Very fragile

Not ROBUST

Not sturdy enough

FAQ

Common Garden Hand Fork questions

Answered from the same tracked data.