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Garden Gnomes

Pass

Garden Gnomes scores 68 out of 100, a Pass. Shoppers spend $166K a year here, search demand grew +102.0% this quarter, and returns run at 0.8% of orders.

Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£166K/yr631K searches / yr
90-day growth
+102.0%search demand this quarter
Competition
37%top-5 click share · 33 brands · 44 sellers

Flapen Score

Garden Gnomes against its category

The dotted line is the Home & Garden average. Past it, Garden Gnomes is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garden Gnomes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garden Gnomes 631K times last year and spent an estimated £166K. The top 5 brands take 43% of clicks. Demand peaks in May–Jun–Dec. Flapen scores it 68 out of 100, a Pass.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 631K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +102.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £166K a year.

Searches, last 12 months
631K
Growth, 90 days vs prior 90
+102.0%
Conversion, latest week
2.1%
Market size, estimated
£166Ka year
Peak month
December4.2× the quietest month
Top search term
garden gnomes120K searches a year

02 · Price

A sale here is worth £12.69.

Listings sell for £12.69 on average, from £6.34 to £24.55. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £12.69 that is £1K to £3K a year per listing.

Average price
£12.69under the $15 to $100 sweet spot
Price range
£6.34–£24.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #267 within Garden Décor. It carries 267 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
15.0%
Average rank
#267in Garden Décor
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
267per listing
Listings tracked
41

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Garden Gnomes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

44

Top-5 brand share

43%

Top 20: 88%

Top-5 click share

37%

Top 20: 78%

Open market

52%

  • Renyigou13%
  • SXFENG9%
  • Hxeilzge7%
  • Smadeer7%
  • Tsilin6%
  • ZAWUU5%

Demand

Garden Gnomes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Garden Gnomes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garden gnomes120K/yr
  • garden gnomes outdoor87K/yr
  • garden gnome66K/yr
  • gnome84K/yr
  • gnomes63K/yr
  • gnomes garden ornaments43K/yr
  • personalised garden gnomes13K/yr
  • funny garden ornaments24K/yr
  • personalised gnomes13K/yr
  • garden gnomes outdoor funny19K/yr

Reviews and returns

What reviews say buyers love and hate about Garden Gnomes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall56%−0.26

They are tiny

It's a bit small for the garden

The solar panel is quite small

Value For Money9%−0.01

rather expensive

It is expensive

Not worth the price

Brightness/Shine/Glow2%−0.01

the light is not brilliant

It doesn't light up even which some of my similar

its not exactly a beacon of light

Functionality-Overall2%−0.03

Doesn't work

it doesnt work

Paint Quality2%−0.02

The finish of the paint job is maybe not as good as I was expecting for the price

Small and paint job not as I would expect for this price

this little solar garden ornament has a rather mediocre paint job given the price

Love

Quality-Overall19%+0.17

Excellent product

It feels well-made

Good quality gnome

Gifting Purpose13%+1.37

Great present

Nice for a little gift

Birthday Present

Value For Money9%−0.01

Good price point

Excellent value for money

Great price

Fun/Entertainment Experience8%+0.95

Fun gnomes

Fun

A fun addition to the garden

Design-Overall6%+0.65

Design & Craftsmanship

These items are exquisitely crafted

the detail on them is great

Return

0.8% Return rate 64% Fixable by listing

Size-Overall56%▆█▆▅▅▅

They are tiny

It's a bit small for the garden

The solar panel is quite small

Defective Material/Parts20%▅▁▆▆█▆
Quality-Overall5%█▁▅▂▃▂

it feels very cheap

plastic rubbish

looks too cheap

Value For Money3%▁▁▁▁▆█

rather expensive

It is expensive

Not worth the price

Advertised Vs Actual Product2%▁▁▁▁██

the pictures totallt misrepresent the actual size it looks like foot tall

FAQ

Common Garden Gnomes questions

Answered from the same tracked data.