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Garden Furniture

Pass

Garden Furniture scores 74 out of 100, a Pass. Shoppers spend $4.5M a year here, search demand grew +87.3% this quarter, and returns run at 0.7% of orders.

Flapen Score
74
74 / 100
Top 2% of 5,777 Home & Garden niches · +23 vs the category median of 51
Market size
£4.5M/yr7.9M searches / yr
90-day growth
+87.3%search demand this quarter
Competition
25%top-5 click share · 32 brands · 43 sellers

Flapen Score

Garden Furniture against its category

The dotted line is the Home & Garden average. Past it, Garden Furniture is stronger. Inside it, weaker.

74Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garden Furniture market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garden Furniture 7.9M times last year and spent an estimated £4.5M. The top 5 brands take 51% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 74 out of 100, a Pass.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 7.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +87.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.5M a year.

Searches, last 12 months
7.9M
Growth, 90 days vs prior 90
+87.3%
Conversion, latest week
0.3%
Market size, estimated
£4.5Ma year
Peak month
May18.0× the quietest month
Top search term
garden furniture4.2M searches a year

02 · Price

A sale here is worth £168.45.

Listings sell for £168.45 on average, from £8.70 to £1160.03. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £168.45 that is £17K to £42K a year per listing.

Average price
£168.45above the $15 to $100 sweet spot
Price range
£8.70–£1160.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£17K–£42K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #29 within Garden Furniture & Accessories. It carries 976 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
38%
Out of stock, average day
17.1%
Average rank
#29in Garden Furniture & Accessories
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
976per listing
Listings tracked
69

04 · Newcomers

Amazon counts 17 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 17 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
17Amazon's first-year sales bar
Average brand age
43 months

Products

Top Garden Furniture products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£135K£271K£406K£542K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

43

Top-5 brand share

51%

Top 20: 91%

Top-5 click share

25%

Top 20: 58%

Open market

43%

  • EVRE22%
  • COZYBRITE9%
  • Aweather7%
  • Yaheetech7%
  • rattanstar6%
  • AOUXIN6%

Demand

Garden Furniture search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 18.0×

Search terms

Top Garden Furniture search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garden furniture4.2M/yr
  • rattan garden furniture516K/yr
  • garden table and chairs423K/yr
  • outdoor furniture372K/yr
  • garden furniture sets265K/yr
  • patio furniture set383K/yr
  • garden sofa226K/yr
  • rattan garden furniture sale162K/yr
  • outdoor table and chairs167K/yr
  • garden furniture sale clearance220K/yr

Reviews and returns

What reviews say buyers love and hate about Garden Furniture

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation19%+0.43

Difficult to build

Difficult to assemble

Assembly is a nightmare

Quality-Overall9%−0.04

Bad quality

feels a bit low quality

Very cheap quality

Size-Overall8%−0.10

Quite small

youd swear that it doesnt fit

Bigger than i thought

Durability6%−0.13

Do not last

Fell apart

Broke within days

Instructions/User Manual/Troubleshooting6%−0.03

Bad instructions

No instructions

I found instructions unclear

Love

Value For Money20%+2.67

Great deal

Cheap price

great value for Money

Assembly/Installation16%+0.43

Easy to install

Easy to assemble

Easy to put together

Quality-Overall13%−0.04

Brilliant quality

A great set for the price I am amazed at the quality

Ultimately this is a very good quality set

Comfort-Overall9%+0.89

Beautiful and comfortable

very comfy for relaxing in

comfortable to use

Strength5%−0.02

Great Sturdy Chairs

Sturdy piece of furniture for it's price point

Very strong

Return

0.7% Return rate 44% Fixable by listing

Size-Overall25%█▅▆▅▆▅

Quite small

youd swear that it doesnt fit

Bigger than i thought

Defective Material/Parts16%█▆▄▄▃▃
Quality-Overall8%▁▄▇███

Bad quality

feels a bit low quality

Very cheap quality

Color7%▁▁▆█▇▆
Assembly/Installation6%▄▄▃▅▇█

Difficult to build

Difficult to assemble

Assembly is a nightmare

FAQ

Common Garden Furniture questions

Answered from the same tracked data.