garden fleece
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Review moat
Great297.92avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good£4.63–£28.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£215K£215K/yr · 349K searches
Avg price
Okay£10.67avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, garden fleece is a £215K/yr Amazon United Kingdom market (349K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 66/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
garden fleece market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £320K–£427K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 79%
- Out of stock
- 30.9%
- Avg brand age
- 40 months
- Avg seller age
- 190 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
54
Top-5 brand share
48%
Top 20: 89%
Top-5 click share
29%
Top 20: 72%
Open market
47%
- Gro Garden Products12%
- GroundMaster10%
- GardenGloss10%
- Harbour Housewares9%
- Velway7%
- Lepat5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.6% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 10.8×
Top garden fleece search terms
- garden fleece55K/yr
- horticultural fleece59K/yr
- lawn fleece for grass seed13K/yr
- garden fleece frost protection46K/yr
- lawn fleece10K/yr
- garden fleece for grass seed9K/yr
- garden fleece roll10K/yr
- plant fleece frost protection29K/yr
- frost protection for plants25K/yr
- plant fleece16K/yr
Top garden fleece products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GardenGloss Frost Protection Garden Fleece - Winter Fleece - Plant Winter Protection Membrane - (1.5 m x 10 m)
GardenGloss£6.704.5★274 rev
Garden Plant Fleece Cover - Horticultural Fleece Fabric Creates a Breathable Membrane That Lets in Light Moisture and Air - Frost Protection Winter Cover for Outdoor Plants (17gsm 1m x 20m)
GroundMaster£9.064.5★45 rev
Lepat Garden Plant Fleece Frost Protection 35gsm 2m x 5m Antifreeze Cloth Winter Plant Protection Fabric Non-Woven Fabric Cover Frost Protection Anti-UV Tear Resistant for Plants vegetable
Lepat£6.054.6★69 rev
Frost Protection Garden Fleece - Professional Quality Winter Garden Lawn Fleece Plant Protection Non Woven Horticultural UV Stable Fabric Frost Fleece Protection For Plants 2m x 20m 18gsm
Gro Garden Products£14.464.7★121 rev
Harbour Housewares 30gsm Plant Fleece Frost Protection - 2M x 30M (3 Rolls) - White - Horticultural Winter Wrap Cover Protector Netting Blanket for Outdoor Garden Plants Trees Grass
Harbour Housewares£14.454.3★63 rev
Newest
by launch date
Extra Thick Frost Protection Garden Fleece - Professional Quality Garden Lawn Fleece Plant Protection Non Woven Horticultural UV Stable Fabric Frost Fleece Protection For Plants (1.5m x 10m 35gsm)
Gro Garden Products£14.13121 rev
DINGIXOC Garden Fleece Plant Cover 3m x 10m 30gsm Horticultural Fleece Frost Protection with 20 Clips Non-Woven Winter Blanket for Outdoor Plants
DINGIXOC£12.047 rev
Garden Plant Fleece Cover - Horticultural Fleece Fabric Creates a Breathable Membrane That Lets in Light Moisture and Air - Frost Protection Winter Cover for Outdoor Plants (17gsm 1m x 20m)
GroundMaster£9.0645 rev
Garden Plant Fleece Cover - Horticultural Fleece Fabric Creates a Breathable Membrane That Lets in Light Moisture and Air - Frost Protection Winter Cover for Outdoor Plants (17gsm 1.5m x 20m)
GroundMaster£10.7145 rev
Frost Protection Garden Fleece - Professional Quality Winter Garden Lawn Fleece Plant Protection Non Woven Horticultural UV Stable Fabric Frost Fleece Protection For Plants 2m x 20m 18gsm
Gro Garden Products£14.46121 rev
Trending
90-day click momentumGarden Plant Fleece Cover - Horticultural Fleece Fabric Creates a Breathable Membrane That Lets in Light Moisture and Air - Frost Protection Winter Cover for Outdoor Plants (17gsm 1m x 20m)
GroundMaster£9.064.5★
Garden Plant Fleece Cover - Horticultural Fleece Fabric Creates a Breathable Membrane That Lets in Light Moisture and Air - Frost Protection Winter Cover for Outdoor Plants (17gsm 1.5m x 20m)
GroundMaster£10.714.5★
Muzhira Garden Fleece for Plants 17gsm 1m x 10m Horticultural Fleece Heavy Duty Winter Fleece for Plants Plant Antifreeze Cloth Winter Plant Protection Fabric Cover From Birds and Insects
Muzhira£5.854.5★
Muzhira Garden Fleece for Plants 30gsm 2m x 5m Horticultural Fleece Heavy Duty Winter Fleece for Plants Plant Antifreeze Cloth Winter Plant Protection Fabric Cover From Birds and Insects
Muzhira£6.734.5★
DINGIXOC Garden Fleece Plant Cover 3m x 10m 30gsm Horticultural Fleece Frost Protection with 20 Clips Non-Woven Winter Blanket for Outdoor Plants
DINGIXOC£12.044.3★
What buyers say about garden fleece
What buyers praise and complain about, mined from review topics.What buyers love
“This fleece seems like it is good quality”
“Great value plant”
“Excellent value”
“As advertised”
“easy to use”
“Perfect size”
“I am pleased to say it has held up well”
“Quality horticultural fleece fabric”
“Durable and Nice”
“nice thick garden fleece”
What buyers complain about
“needs to be a bit thicker”
“Not strong enough”
“Water permeable - NOT”
“this didnt do very durable”
“A lightweight fleece that's a bit pricey”
“Setting it up takes some time because the material”
“which makes it difficult to unwrap”
“it retains moisture—the plants I want to protect also need to be kept reasonably dry”
“lighter than ideal”
“- to then find out it is falsely advertised”
Top return reasons
Common questions
- Is garden fleece profitable to sell on Amazon United Kingdom?
- The niche generates £215K/yr across 53 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +28.6%. Flapen's verdict: Worth a look (66/100).
- How competitive is the garden fleece niche?
- 35 brands and 54 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in garden fleece?
- Top complaints mined from reviews: Thickness, Strength, Water Resistance. The return rate is 0.2%.
- When does demand for garden fleece peak?
- Demand peaks in Oct–Nov; the busiest month runs 10.8× the quietest.
- What does it cost to enter the garden fleece niche?
- Listings span £4.63–£28.24; the average listing price is £10.67 (sweet spot $15–$100). The average incumbent carries 298 reviews — the moat a new listing must climb.