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Garden Fleece

Pass

Garden Fleece scores 66 out of 100, a Pass. Shoppers spend $215K a year here, search demand grew +28.6% this quarter, and returns run at 0.2% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£215K/yr349K searches / yr
90-day growth
+28.6%search demand this quarter
Competition
29%top-5 click share · 35 brands · 54 sellers

Flapen Score

Garden Fleece against its category

The dotted line is the Home & Garden average. Past it, Garden Fleece is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garden Fleece market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garden Fleece 349K times last year and spent an estimated £215K. The top 5 brands take 48% of clicks. Demand peaks in Oct–Nov. Flapen scores it 66 out of 100, a Pass.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.

Searches, last 12 months
349K
Growth, 90 days vs prior 90
+28.6%
Conversion, latest week
5.8%
Market size, estimated
£215Ka year
Peak month
November10.8× the quietest month
Top search term
garden fleece55K searches a year

02 · Price

A sale here is worth £10.67.

Listings sell for £10.67 on average, from £4.63 to £28.24. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £10.67 that is £5K to £8K a year per listing.

Average price
£10.67under the $15 to $100 sweet spot
Price range
£4.63–£28.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 30.9% of listings are out of stock. The average listing ranks #73 within Plant Protection & Pest Control. It carries 298 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
75%
Out of stock, average day
30.9%
Average rank
#73in Plant Protection & Pest Control
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
298per listing
Listings tracked
53

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Garden Fleece products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£6K£13K£19K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

54

Top-5 brand share

48%

Top 20: 89%

Top-5 click share

29%

Top 20: 72%

Open market

47%

  • Gro Garden Products12%
  • GroundMaster10%
  • GardenGloss10%
  • Harbour Housewares9%
  • Velway7%
  • Lepat5%

Demand

Garden Fleece search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 10.8×

Search terms

Top Garden Fleece search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garden fleece55K/yr
  • horticultural fleece59K/yr
  • lawn fleece for grass seed13K/yr
  • garden fleece frost protection46K/yr
  • lawn fleece10K/yr
  • garden fleece for grass seed9K/yr
  • garden fleece roll10K/yr
  • plant fleece frost protection29K/yr
  • frost protection for plants25K/yr
  • plant fleece16K/yr

Reviews and returns

What reviews say buyers love and hate about Garden Fleece

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness15%−0.03

needs to be a bit thicker

thin versions you often find

It's thick

Strength10%−0.16

Not strong enough

as it's quite fragile

Probably need something sturdier

Water Resistance9%−0.10

Water permeable - NOT

NOT WATER PERMEABLE

Not water permeable

Durability5%−0.06

this didnt do very durable

Mines ripped within 5 days

Value For Money2%+0.61

A lightweight fleece that's a bit pricey

Pricey

I don't think I'd pay the current price of £11.99 for it

Love

Quality-Overall20%+1.72

This fleece seems like it is good quality

The quality of veg is actually better than in the green house

Excellent product

Plant Growth12%+0.88

Great value plant

so great for early planting

Perfect for new lawn seed growth

Value For Money12%+0.61

Excellent value

reasonable price

Good value

Advertised Vs Actual Product10%+0.39

As advertised

Does what it says

As described

Ease Of Use6%

easy to use

easy to work with

easy to handle

Return

0.2% Return rate 48% Fixable by listing

Size-Overall30%▃▃█▄▂▄
Advertised Vs Actual Product14%█▆▁▅▄▃

- to then find out it is falsely advertised

Value For Money12%▁▁▁▁█▁

A lightweight fleece that's a bit pricey

Pricey

I don't think I'd pay the current price of £11.99 for it

Water Resistance11%▁▁▁▃▄█

Water permeable - NOT

NOT WATER PERMEABLE

Not water permeable

Thin6%█▆▁▁▂▁

FAQ

Common Garden Fleece questions

Answered from the same tracked data.