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Garden Fleece

Pass

Garden Fleece scores 66 out of 100, a Pass. Shoppers spend an estimated $215K a year here, search demand grew +28.6% this quarter, and an estimated 0.2% of orders come back.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£215K/yr349K searches / yr
90-day growth
+28.6%search demand this quarter
Competition
29%top-5 click share · 35 brands · 54 sellers

Flapen Score

Garden Fleece against its category

The dotted line is the Home & Garden average. Past it, Garden Fleece is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garden Fleece market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garden Fleece 349K times last year and spent an estimated £215K. The top 5 brands take 48% of clicks. Demand peaks in Oct–Nov. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.

Searches, last 12 months
349K
Growth, 90 days vs prior 90
+28.6%
Conversion, latest week
5.8%
Market size, estimated
£215Ka year
Peak month
November10.8× the quietest month
Top search term
garden fleece55K searches a year

02 · Price

A sale here is worth £10.67.

Listings sell for £10.67 on average, from £4.63 to £28.24. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £10.67 that is £5K to £8K a year per listing.

Average price
£10.67under the $15 to $100 sweet spot
Price range
£4.63–£28.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 30.9% of listings are out of stock. The average listing ranks #73 within Plant Protection & Pest Control. It carries 298 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
75%
Out of stock, average day
30.9%
Average rank
#73in Plant Protection & Pest Control
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
298per listing
Listings tracked
53

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Garden Fleece products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

£0£6K£13K£19K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

54

Est. top-5 brand share

48%

Top 20: 89%

Est. top-5 click share

29%

Top 20: 72%

Open market

47%

  • Gro Garden Products12%
  • GroundMaster10%
  • GardenGloss10%
  • Harbour Housewares9%
  • Velway7%
  • Lepat5%

Demand

Garden Fleece search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 10.8×

Search terms

Top Garden Fleece search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • garden fleece55K/yr
  • horticultural fleece59K/yr
  • lawn fleece for grass seed13K/yr
  • garden fleece frost protection46K/yr
  • lawn fleece10K/yr
  • garden fleece for grass seed9K/yr
  • garden fleece roll10K/yr
  • plant fleece frost protection29K/yr
  • frost protection for plants25K/yr
  • plant fleece16K/yr

Reviews and returns

What reviews say buyers love and hate about Garden Fleece

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Thickness”
0.2%of orders come back
“needs to be a bit thicker”
A buyer, on “Thickness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Garden Fleece questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data