Garden Chairs
PassGarden Chairs scores 80 out of 100, a Pass. Shoppers spend $2.5M a year here, search demand grew +299.9% this quarter, and returns run at 0.1% of orders.
- Flapen Score
- 80 / 100Top 1% of 5,777 Home & Garden niches · +29 vs the category median of 5180
- Market size
- £2.5M/yr4.2M searches / yr
- 90-day growth
- +299.9%search demand this quarter
- Competition
- 21%top-5 click share · 41 brands · 51 sellers
Flapen Score
Garden Chairs against its category
The dotted line is the Home & Garden average. Past it, Garden Chairs is stronger. Inside it, weaker.
Market
The Garden Chairs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Garden Chairs 4.2M times last year and spent an estimated £2.5M. The top 5 brands take 54% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 80 out of 100, a Pass.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +299.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.5M a year.
- Searches, last 12 months
- 4.2M
- Growth, 90 days vs prior 90
- +299.9%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £2.5Ma year
- Peak month
- July24.9× the quietest month
- Top search term
- sun loungers for garden772K searches a year
02 · Price
A sale here is worth £45.32.
Listings sell for £45.32 on average, from £10.94 to £215.49. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At £45.32 that is £11K to £23K a year per listing.
- Average price
- £45.32inside the $15 to $100 sweet spot
- Price range
- £10.94–£215.49
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £11K–£23K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #70 within Garden Furniture & Accessories. It carries 1,461 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 29%
- Out of stock, average day
- 9.4%
- Average rank
- #70in Garden Furniture & Accessories
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,461per listing
- Listings tracked
- 114
04 · Newcomers
Amazon counts 23 of last year's 38 launches as successful.
38 products launched here in the last 12 months. Amazon counts 23 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 38
- Successful launches
- 23Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Garden Chairs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rainberg Zero Gravity Lounger Chair Outdoor & Garden Sunloungers Folding Reclining Patio Chair Cup Holder Soft Cushion and Headrest for Poolside Camping Coffee (Recliner Chair)
- Price
- £27.34
- Rating
- 4.4/5
- Reviews
- 337
- Age
- 1y ago
Straame Zero Gravity Chairs Set of 2 Folding Reclining Garden Chairs Textilene Outdoor Chair Lockable 170 Sun Loungers for Garden Steel Frame 150 kg Max Load (Classic Black)
- Price
- £48.05
- Rating
- 4.6/5
- Reviews
- 3,757
- Age
- 6y ago
KEPLIN Set of 2 Heavy Duty Zero Gravity Chairs Padded Garden Recliners with Locking System 160 Recline Adjustable Pillow Removable Tray with Cup & Phone Holders 110kg Capacity (Light Grey)
- Price
- £48.34
- Rating
- 4.4/5
- Reviews
- 305
- Age
- 5mo ago
KEPLIN Set of 2 XXL Premium Heavy Duty Padded Two Tone Zero Gravity Chairs - Luxurious Garden Recliners Adjustable Headrest Cup & Phone Holder Foldable Patio Sun Loungers - 150kg Weight Capacity
- Price
- £69.63
- Rating
- 4.4/5
- Reviews
- 1,382
- Age
- 3y ago
Mosii Sun Loungers For Garden Chairs Set of 2 Heavy Duty Zero Gravity Chairs With Cup Holders & Headrest Pillow Folding Garden Recliner Chairs Sunloungers For Deck Chair Patio Beach Lounger
- Price
- £54.32
- Rating
- 4.6/5
- Reviews
- 457
- Age
- 2y ago
Trending
90-day click momentum
SUNMER Sun Loungers with Face Hole Tanning Sunbed - Set of 2 Deluxe Tanning Sun bed - 5 Position Adjustable Backrest Heavy Duty Folding Outdoor Day Bed for Garden & Pool
- Price
- £51.79
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 8mo ago
SUNMER Sun Loungers - Set of 2 Deluxe Tanning Sun bed - 5 Position Adjustable Backrest Heavy Duty Folding Outdoor Day Bed for Garden & Pool
- Price
- £54.74
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 8mo ago
KEPLIN Set of 2 Heavy Duty Zero Gravity Chairs Padded Garden Recliners with Locking System 160 Recline Adjustable Pillow Removable Tray with Cup & Phone Holders 110kg Capacity (Light Grey)
- Price
- £48.34
- Rating
- 4.4/5
- Reviews
- 305
- Age
- 5mo ago
Yaheetech 3PCS Zero Gravity Recliner Portable Foldable Outdoor Sunlounger Table Set w/Pillow & Carry Strap for Patio Deck Garden Pool Black
- Price
- £45.39
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 2y ago
Harbour Housewares Zero Gravity Chair Set with Locking System - 110KG Load Capacity - Black - 2 Piece Heavy-Duty Reclining Folding Outdoor Garden Camping Patio Beach Loungers Set
- Price
- £42.96
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 4mo ago
Newest
by launch dateHarbour Housewares Zero Gravity Chair Set with Locking System - 110KG Load Capacity - Black - 2 Piece Heavy-Duty Reclining Folding Outdoor Garden Camping Patio Beach Loungers Set
- Price
- £42.96
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 4mo ago
Harbour Housewares Zero Gravity Chair Set with Locking System - 110KG Load Capacity - Grey - 2 Piece Heavy-Duty Reclining Folding Outdoor Garden Camping Patio Beach Loungers Set
- Price
- £43.93
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 4mo ago
KEPLIN Foldable Sun Lounger Chair - Padded Two Tone Outdoor Garden Recliner 4 Position Adjustable Backrest 600D Oxford Fabric Portable Patio Camping Deck Chair - 110kg Capacity
- Price
- £33.24
- Rating
- 4.1/5
- Reviews
- 375
- Age
- 5mo ago
KEPLIN Set of 2 Heavy Duty Zero Gravity Chairs Padded Garden Recliners with Locking System 160 Recline Adjustable Pillow Removable Tray with Cup & Phone Holders 110kg Capacity (Light Grey)
- Price
- £48.34
- Rating
- 4.4/5
- Reviews
- 305
- Age
- 5mo ago
SUNMER Sun Loungers - Set of 2 Deluxe Tanning Sun bed - 5 Position Adjustable Backrest Heavy Duty Folding Outdoor Day Bed for Garden & Pool
- Price
- £54.74
- Rating
- 5.0/5
- Reviews
- 17
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
41 falling
Sellers
51
Top-5 brand share
54%
Top 20: 89%
Top-5 click share
21%
Top 20: 48%
Open market
41%
- KEPLIN19%
- Outsunny10%
- Straame9%
- Harbour Housewares8%
- SUNMER8%
- Rainberg5%
Demand
Garden Chairs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 24.9×
Search terms
Top Garden Chairs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sun loungers for garden772K/yr
- garden chairs883K/yr
- sun lounger716K/yr
- garden chair254K/yr
- sun loungers186K/yr
- deck chair166K/yr
- sunloungers163K/yr
- reclining garden chairs129K/yr
- zero gravity chairs111K/yr
- outdoor chairs108K/yr
Reviews and returns
What reviews say buyers love and hate about Garden Chairs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not fit for purpose
Small size
Very big
Bad quality
One very low quality
Quality control needs some improvement
Heavier than expected
Very heavy
A little more heavy than expected
Terrible to assemble
Really difficult to put together
Impossible to put together
The seat cushion is fairly thin
will need to buy a better quality cushion
Cushion not great
Love
Comfortable to Use
Comfortable Chair
Comfortable and Sturdy
Good value for money
Amazing value
Great deal
great build quality
Amazing quality
A great set for the price I am amazed at the quality
Nice sturdy chairs
Extremely sturdy
A good strong chair
Great quality chair cushion
Cushion is really comfortable
Cushions
Return
0.1% Return rate 29% Fixable by listing
Not fit for purpose
Small size
Very big
Heavier than expected
Very heavy
A little more heavy than expected
so quite uncomfortable as a seat
Cheap and uncomfortable
Uncomfortable and hard to use
Bad quality
One very low quality
Quality control needs some improvement
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Garden Chairs questions
Answered from the same tracked data.