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Garden Accessories

Pass

Garden Accessories scores 65 out of 100, a Pass. Shoppers spend $55K a year here, search demand grew +84.3% this quarter, and returns run at 0.6% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£55K/yr426K searches / yr
90-day growth
+84.3%search demand this quarter
Competition
30%top-5 click share · 57 brands · 94 sellers

Flapen Score

Garden Accessories against its category

The dotted line is the Home & Garden average. Past it, Garden Accessories is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garden Accessories market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garden Accessories 426K times last year and spent an estimated £55K. The top 5 brands take 35% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +84.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
426K
Growth, 90 days vs prior 90
+84.3%
Conversion, latest week
0.8%
Market size, estimated
£55Ka year
Peak month
May8.1× the quietest month
Top search term
garden accessories259K searches a year

02 · Price

A sale here is worth £15.64.

Listings sell for £15.64 on average, from £4.79 to £103.44. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.64 that is £0 to £2K a year per listing.

Average price
£15.64inside the $15 to $100 sweet spot
Price range
£4.79–£103.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #94 within Garden Décor. It carries 3,216 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
94%
Out of stock, average day
4.7%
Average rank
#94in Garden Décor
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,216per listing
Listings tracked
66

04 · Newcomers

Amazon counts 9 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
9Amazon's first-year sales bar
Average brand age
34 months

Products

Top Garden Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

57 falling

Sellers

94

Top-5 brand share

35%

Top 20: 75%

Top-5 click share

30%

Top 20: 68%

Open market

60%

  • Keter9%
  • Jsdoin8%
  • Jeasona7%
  • Jermily6%
  • OFFCUP6%
  • Garlocht5%

Demand

Garden Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 8.1×

Search terms

Top Garden Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garden accessories259K/yr
  • garden accessories outdoor76K/yr
  • garden stuff30K/yr
  • garde27K/yr
  • garden deals12K/yr
  • garden items9K/yr
  • garden accessories outdoor clearance4K/yr
  • outdoor accessories for garden4K/yr
  • gardeb2K/yr
  • garden ideas outdoor2K/yr

Reviews and returns

What reviews say buyers love and hate about Garden Accessories

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability17%−0.28

Do not last

broke within a week

Fell apart

Quality-Overall10%+0.33

Garbage product

BAD QUALITY

Absolutely shocking quality control

Functionality-Overall9%−0.15

Did not work

Hardly work

Stopped working

Size-Overall9%−0.03

Quite small

to big

Not fit for anything

Value For Money5%+0.84

A bit pricey

Looks more expensive than it is

Also overpriced for the actual amount you get

Love

Brightness/Shine/Glow15%+1.26

Nice and bright

Bright light

Great Light

Quality-Overall14%+0.33

Brilliant quality

Good quality tools

Good quality seeds

Value For Money13%+0.84

Affordable price

Great value

Money well spent

Assembly/Installation7%+0.67

Easy to install

Easily assembled

Easy to set up

Plant Growth5%

Fast growing

is growing well

Very happy with how it's growing

Return

0.6% Return rate 42% Fixable by listing

Size-Overall30%▆██▇██

Quite small

to big

Not fit for anything

Functionality-Overall18%▆▃▆█▇█

Did not work

Hardly work

Stopped working

Defective Material/Parts11%▇█▇▇▆▆
Brightness/Shine/Glow6%▇█▆▇▆▅

no brightness at all

Not as bright as you think

Not that bright

Durability6%▅▂▅▆▇█

Do not last

broke within a week

Fell apart

FAQ

Common Garden Accessories questions

Answered from the same tracked data.