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Garage Flooring

Maybe

Returns run at only 1.4% of orders. But demand is soft, at -21.7% this quarter, so Garage Flooring is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£1.1M/yr5.1M searches / yr
90-day growth
-21.7%search demand this quarter
Competition
48%top-5 click share · 22 brands · 29 sellers

Flapen Score

Garage Flooring against its category

The dotted line is the Home & Garden average. Past it, Garage Flooring is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Garage Flooring market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Garage Flooring 5.1M times last year and spent an estimated £1.1M. The top 5 brands take 60% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
5.1M
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
1.8%
Market size, estimated
£1.1Ma year
Peak month
November1.5× the quietest month
Top search term
door mat1.5M searches a year

02 · Price

A sale here is worth £11.44.

Listings sell for £11.44 on average, from £4.29 to £44.48. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £11.44 that is £34K to £46K a year per listing.

Average price
£11.44under the $15 to $100 sweet spot
Price range
£4.29–£44.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
£34K–£46K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Doormats. It carries 3,087 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#20in Doormats
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,087per listing
Listings tracked
28

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Garage Flooring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£107K£214K£321K£428K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

29

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

48%

Top 20: 89%

Open market

35%

  • BLADO29%
  • GULLAMBO9%
  • Homaxy9%
  • DEXI6%
  • Homatz6%
  • LEKEEPGO5%

Demand

Garage Flooring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Garage Flooring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door mat1.5M/yr
  • mat689K/yr
  • door matts indoor398K/yr
  • door mats outdoor239K/yr
  • outdoor mat129K/yr
  • outdoor door mat220K/yr
  • door mats indoor204K/yr
  • doormat200K/yr
  • floor mat163K/yr
  • indoor door mat221K/yr

Reviews and returns

What reviews say buyers love and hate about Garage Flooring

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.15

Wrong size sent

bigger than I was expecting

Too Small

Quality-Overall13%+2.06

Not very good quality

Rubbish quality, waste your money

Very expensive for the quality

Thickness8%−0.09

expected it to be thicker

Returned as very thin

These aren't thick mats, of course,

Value For Money5%+0.91

Very over priced for what they are

Cheaper in bm

Not worth the price

Durability5%−0.04

Folds drop out slowly

while I cant comment on its longevity I have a feeling it wont last long

Not durable

Love

Quality-Overall31%+2.06

Good Quality Mat

Decent quality

High quality Mat

Value For Money16%+0.91

Good for price

Excellent value

Value for money

Advertised Vs Actual Product12%+0.81

Better than expected

Just as described

Just what I needed

Ease Of Cleaning8%+0.40

Easy to wash

it cleans it up really nicely each time

Easy to clean

Size-Overall6%−0.15

Decent size

Fits like it should

of a good length

Return

1.4% Return rate 75% Fixable by listing

Size-Overall57%███▇▇▇

Wrong size sent

bigger than I was expecting

Too Small

Color10%▃▇▅███
Quality-Overall8%█▄▅▅▅▆

Not very good quality

Rubbish quality, waste your money

Very expensive for the quality

Thin5%▅▄▆▄█▄
Advertised Vs Actual Product3%▄▅▅▅▄█

nothing like the picture

Returned it immediately as its nothing like the picture

Do not expect the product advertised

FAQ

Common Garage Flooring questions

Answered from the same tracked data.