garage flooring
Worth a lookShows low returns (1.4%), but soft demand (-21.7% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Great£1.1M£1.1M/yr · 5.1M searches
Brand share
Great60%top-5 brand share — no brand owns this niche
Price range
Good£4.29–£44.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.44avg listing price — sweet spot $15–$100
Review moat
Okay3,087avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, garage flooring is a £1.1M/yr Amazon United Kingdom market (5.1M searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
garage flooring market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- £1.1M–£1.4M
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
29
Top-5 brand share
60%
Top 20: 98%
Top-5 click share
48%
Top 20: 89%
Open market
35%
- BLADO29%
- GULLAMBO9%
- Homaxy9%
- DEXI6%
- Homatz6%
- LEKEEPGO5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top garage flooring search terms
- door mat1.5M/yr
- mat689K/yr
- door matts indoor398K/yr
- door mats outdoor239K/yr
- outdoor mat129K/yr
- outdoor door mat220K/yr
- door mats indoor204K/yr
- doormat200K/yr
- floor mat163K/yr
- indoor door mat221K/yr
Top garage flooring products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BLADO Washable Door Mats Indoor & Outdoor - Non-Slippery Heavy Duty - Stylish & Large Rubber - Perfect Dust Grabbing Doormats (Anthracite 40cm x 60cm)
BLADO£5.144.3★14,106 rev
GULLAMBO Door Mats Indoor Absorbent Non-Slip Washable Door Mat for Back & Front Door Patios- Stylish Low Profile Rubber Backed Dust & Dirt Trapping Doormat Barrier Mat (Anthracite 40cm x 60cm)
GULLAMBO£5.004.4★4,869 rev
Homatz Door Mats Indoor & Outdoor Heavy Duty Floor Mat - Non Slip Rubber Back - Dirt Trapper Door Mat - Super Absorbent Front Door Mat Washable Doormats Rug Barrier Mat (Grey 40x60cm)
Homatz£4.454.4★5,306 rev
LEKEEPGO Door Mat 43 x 75 cm Non Slip Door Mat Indoor Entrance Rubber Backing Indoor Door mats Washable Absorbent Low-Profile Doormat Front Entryway Entry Resist Dirt Inside Door Mats Khaki
LEKEEPGO£15.244.5★2,496 rev
Biscpro Door Mats Indoor Dirt Trapper Mat Absorbent Non-Slip Low Profile Doormat for Entrance Inside Kitchen Front Door Mat Washable for Pets and Dogs 50x80cm Grey
Biscpro£9.964.4★6,801 rev
Newest
by launch date
DEXI Door Mat 43 x 76 cm Non-slip Dirt Trapper Doormat Beige
DEXI£17.73127 rev
Heavy Duty Rubber Gym Mat 12mm | Large 6ft x 4ft (1.82 x 1.22m) Solid Rubber Flooring | Commercial Gym Flooring Mat for Home & Garage Gyms
Ark Mat£44.48158 rev
AMEHA Door Mat Indoor & Outdoor Brown 40x60 Cm Heavy Duty Rubber Door Mats Dirt Trapper Non Slip Washable Barrier Floor Mat Entrance Rug Shoes Scraper Super Absorbent Front Doormats
AMEHA£4.481,267 rev
Tuocal Door Mat Non Slip Dirt Trapper Door Matts Indoor 45x75cm Khaki
Tuocal£11.8438 rev
Oiilores Indoor Door Mat 50 x 80 cm Dirt Trapper Washable Inside Entry Rug Doormats for Entryway Non-Slip Low-Profile Super Absorbent Dog Mats for Muddy Paws Pets Gray
Oiilores£10.41414 rev
Trending
90-day click momentum
Serdim Rugs Heavy Duty Dirt Trapper Door Mat Non-Slip PVC Beige 40x60cm
Serdim Rugs£5.704.6★
Tuocal Door Mat Non Slip Dirt Trapper Door Matts Indoor 45x75cm Khaki
Tuocal£11.844.4★
DEXI Door Mat 43 x 76 cm Non-slip Dirt Trapper Doormat Beige
DEXI£17.734.4★
Heavy Duty Rubber Gym Mat 12mm | Large 6ft x 4ft (1.82 x 1.22m) Solid Rubber Flooring | Commercial Gym Flooring Mat for Home & Garage Gyms
Ark Mat£44.484.6★
LEKEEPGO Door Mat 43 x 75 cm Non Slip Door Mat Indoor Entrance Rubber Backing Indoor Door mats Washable Absorbent Low-Profile Doormat Front Entryway Entry Resist Dirt Inside Door Mats Khaki
LEKEEPGO£15.244.5★
What buyers say about garage flooring
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality Mat”
“Good for price”
“Better than expected”
“Easy to wash”
“Decent size”
“Nice colour”
“Non slip”
“Very durable”
“good material”
“Really sturdy”
What buyers complain about
“Wrong size sent”
“Not very good quality”
“expected it to be thicker”
“Very over priced for what they are”
“Folds drop out slowly”
“nothing like the picture”
“There's no way it will lie flat”
“Trouble with it slipping”
“Light and flimsy”
“sticky left on mat”
Top return reasons
Common questions
- Is garage flooring profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 28 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the garage flooring niche?
- 22 brands and 29 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in garage flooring?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.4%.
- When does demand for garage flooring peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the garage flooring niche?
- Listings span £4.29–£44.48; the average listing price is £11.44 (sweet spot $15–$100). The average incumbent carries 3,087 reviews — the moat a new listing must climb.