Futon
MaybeThe products selling today average only 4.2★. But buyers convert on only 0.5% of searches, so Futon is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £80K/yr186K searches / yr
- 90-day growth
- +7.3%search demand this quarter
- Competition
- 37%top-5 click share · 20 brands · 31 sellers
Flapen Score
Futon against its category
The dotted line is the Home & Garden average. Past it, Futon is stronger. Inside it, weaker.
Market
The Futon market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Futon 186K times last year and spent an estimated £80K. The top 5 brands take 69% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 186K
- Growth, 90 days vs prior 90
- +7.3%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £80Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- japanese futon mattress18K searches a year
02 · Price
A sale here is worth £79.77.
Listings sell for £79.77 on average, from £25.06 to £278.64. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £79.77 that is £0 to £8K a year per listing.
- Average price
- £79.77inside the $15 to $100 sweet spot
- Price range
- £25.06–£278.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #35 within Furniture. It carries 814 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 78%
- Out of stock, average day
- 9.1%
- Average rank
- #35in Furniture
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 814per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 2 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Futon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MAXYOYO Japanese Floor Futon Mattress Thicken Tatami Sleeping Pad Foldable Roll Up Dormitory Mat Pad Floor Lounger Pillow Bed (Double Black)
- Price
- £73.84
- Rating
- 4.2/5
- Reviews
- 3,887
- Age
- 4y ago

MAXYOYO Japanese Floor Mattress Futon Mattress Thicken Tatami Mat Sleeping Pad Foldable Roll Up Mattress Dormitory Mattress Pad Floor Lounger Pillow Bed (Single Black)
- Price
- £58.91
- Rating
- 4.2/5
- Reviews
- 3,887
- Age
- 4y ago

FULI Japanese Futon Mattress Foldable & Portable Floor Lounger Bed Roll Up Sleeping Pad Shikibuton Made in Japan (White Twin)
- Price
- £209.15
- Rating
- 4.6/5
- Reviews
- 1,138
- Age
- 7y ago

YOUGANG Japanese Futon Mattress Polyester Double Firm Grey 120x200cm
- Price
- £34.23
- Rating
- 2.1/5
- Reviews
- 35
- Age
- 1y ago

EMOOR Japanese Floor Mattress Futon Mattress CLASSE Single Made in Japan White Foldable Floor Sleeping Bed Tatami Mat
- Price
- £120.07
- Rating
- 4.2/5
- Reviews
- 810
- Age
- 7y ago
Trending
90-day click momentum
Kiseely Japanese Futon Mattress Foldable Tatami Mat Portable Dormitory Sleeping Pad With Bag & Strap Floor Thicken Sleeping Roll up Camping Mattress (Black VB1 90X200cm)
- Price
- £56.61
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago

Kiseely Japanese Futon Mattress Foldable Tatami Mat Portable Dormitory Sleeping Pad With Bag & Strap Floor Thicken Sleeping Roll up Camping Mattress (Black VB1 120X200cm)
- Price
- £56.46
- Rating
- 3.5/5
- Reviews
- 3
- Age
- today

Zen.Rest 7 Layer Memory Foam Japanese Futon Mattress with Portable Storage Bag Foldable Roll Up Thick Tatami Mat Floor Lounger Bed Floor Mattress Guest Sleeping Pad (Twin)
- Price
- £101.17
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 4mo ago

Kiseely Japanese Futon Mattress Foldable Tatami Mat Portable Dormitory Sleeping Pad With Bag & Strap Floor Thicken Sleeping Roll up Camping Mattress (Black VB1 150X200cm)
- Price
- £57.99
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago

HiiPeak Memory Sleeping Pad 7.6CM Thick Compact Foam Sleeping Mats with Pillow 9.5 R-Value Insulated Camping Mattress Pad Easy Inflate & Deflate Inflatable Sleep Mat for Backpacking Car Tent
- Price
- £49.07
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 11mo ago
Newest
by launch date
Kiseely Japanese Futon Mattress Foldable Tatami Mat Portable Dormitory Sleeping Pad With Bag & Strap Floor Thicken Sleeping Roll up Camping Mattress (Black VB1 120X200cm)
- Price
- £56.46
- Rating
- 3.5/5
- Reviews
- 3
- Age
- today

Zen.Rest 7 Layer Memory Foam Japanese Futon Mattress with Portable Storage Bag Foldable Roll Up Thick Tatami Mat Floor Lounger Bed Floor Mattress Guest Sleeping Pad (Twin)
- Price
- £101.17
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 4mo ago

HiiPeak Memory Sleeping Pad 7.6CM Thick Compact Foam Sleeping Mats with Pillow 9.5 R-Value Insulated Camping Mattress Pad Easy Inflate & Deflate Inflatable Sleep Mat for Backpacking Car Tent
- Price
- £49.07
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 11mo ago

YOUGANG Japanese Futon Mattress Polyester Double Firm Grey 120x200cm
- Price
- £34.23
- Rating
- 2.1/5
- Reviews
- 35
- Age
- 1y ago

wowttrelax Folding Mattress Double 4 Inch Foldable Floor Mattress Double Bed 4 Fold Easy Storage With Washable Cover & Pressure Relief for Camping Caravans Guest (135x190x10cm)
- Price
- £68.59
- Rating
- 4.5/5
- Reviews
- 168
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
20 falling
Sellers
31
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
37%
Top 20: 76%
Open market
26%
- MAXYOYO34%
- Kiseely11%
- FULI8%
- EMOOR8%
- Meulbaty8%
- Jamdok5%
Demand
Futon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Futon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- japanese futon mattress18K/yr
- japanese futon23K/yr
- futon mattress double23K/yr
- japanese bed18K/yr
- japanese mattress20K/yr
- double futon mattress8K/yr
- futon mattresses11K/yr
- camping memory foam mattress5K/yr
- roll up mattress double7K/yr
- camping mattress foam7K/yr
Reviews and returns
What reviews say buyers love and hate about Futon
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
its not super thick
not as thick as it looks
Not as thick as advertised
is not the size it states it is
one of them its a bot smaller
Quite smaller
Disappointing Quality – Not What I Expected
Not as good as it looks
Quality is shocking
It looks nothing like the photo
False advert
Its not as advertised
However, give it about a month and it's completely flattened and the cheap polyester inside is all collapsed, making zero difference for comfort
Not comfortable at all
Not even comfy as a mattress topper
Love
Really comfortable
The mattress is comfortable
Very comfy futon
Decent quality
it's well made
Quality mattress
Great size
Fits my cot bed just fine
Perfect size for one
Worth the money
Excellent value for money
Good price
Easy to use
Easy storage
easy to store
Return
2.7% Return rate 36% Fixable by listing
is not the size it states it is
one of them its a bot smaller
Quite smaller
However, give it about a month and it's completely flattened and the cheap polyester inside is all collapsed, making zero difference for comfort
Not comfortable at all
Not even comfy as a mattress topper
Disappointing Quality – Not What I Expected
Not as good as it looks
Quality is shocking
its not super thick
not as thick as it looks
Not as thick as advertised
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Futon questions
Answered from the same tracked data.









