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Futon

Maybe

The products selling today average only 4.2★. But buyers convert on only 0.5% of searches, so Futon is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£80K/yr186K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
37%top-5 click share · 20 brands · 31 sellers

Flapen Score

Futon against its category

The dotted line is the Home & Garden average. Past it, Futon is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Futon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Futon 186K times last year and spent an estimated £80K. The top 5 brands take 69% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
0.5%
Market size, estimated
£80Ka year
Peak month
August2.0× the quietest month
Top search term
japanese futon mattress18K searches a year

02 · Price

A sale here is worth £79.77.

Listings sell for £79.77 on average, from £25.06 to £278.64. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £79.77 that is £0 to £8K a year per listing.

Average price
£79.77inside the $15 to $100 sweet spot
Price range
£25.06–£278.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #35 within Furniture. It carries 814 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
78%
Out of stock, average day
9.1%
Average rank
#35in Furniture
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
814per listing
Listings tracked
40

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Futon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

31

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

37%

Top 20: 76%

Open market

26%

  • MAXYOYO34%
  • Kiseely11%
  • FULI8%
  • EMOOR8%
  • Meulbaty8%
  • Jamdok5%

Demand

Futon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Futon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • japanese futon mattress18K/yr
  • japanese futon23K/yr
  • futon mattress double23K/yr
  • japanese bed18K/yr
  • japanese mattress20K/yr
  • double futon mattress8K/yr
  • futon mattresses11K/yr
  • camping memory foam mattress5K/yr
  • roll up mattress double7K/yr
  • camping mattress foam7K/yr

Reviews and returns

What reviews say buyers love and hate about Futon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness23%−0.30

its not super thick

not as thick as it looks

Not as thick as advertised

Size-Overall12%

is not the size it states it is

one of them its a bot smaller

Quite smaller

Quality-Overall9%+0.74

Disappointing Quality – Not What I Expected

Not as good as it looks

Quality is shocking

Advertised Vs Actual Product9%−0.10

It looks nothing like the photo

False advert

Its not as advertised

Comfort-Overall9%+1.91

However, give it about a month and it's completely flattened and the cheap polyester inside is all collapsed, making zero difference for comfort

Not comfortable at all

Not even comfy as a mattress topper

Love

Comfort-Overall29%+1.91

Really comfortable

The mattress is comfortable

Very comfy futon

Quality-Overall16%+0.74

Decent quality

it's well made

Quality mattress

Size-Overall7%

Great size

Fits my cot bed just fine

Perfect size for one

Value For Money7%−0.03

Worth the money

Excellent value for money

Good price

Ease Of Use4%+0.30

Easy to use

Easy storage

easy to store

Return

2.7% Return rate 36% Fixable by listing

Size-Overall25%▄▄▅▅█▇

is not the size it states it is

one of them its a bot smaller

Quite smaller

Thin15%▅█▄▇▄▄
Comfort-Overall15%▄▂▆▇▄█

However, give it about a month and it's completely flattened and the cheap polyester inside is all collapsed, making zero difference for comfort

Not comfortable at all

Not even comfy as a mattress topper

Quality-Overall7%▇▇█▆▃▂

Disappointing Quality – Not What I Expected

Not as good as it looks

Quality is shocking

Thickness7%▆▃▇█▅▁

its not super thick

not as thick as it looks

Not as thick as advertised

FAQ

Common Futon questions

Answered from the same tracked data.