Futon
Futon shows beatable incumbent ratings (4.2★), but weak search conversion (0.5%) keeps it on the watch list.
Flapen Score
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Is Futon profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Futon is a £80K/yr Amazon United Kingdom market (186K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 50/100.
Futon: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +7.3% over the last 90 days and 0.5% of searches end in a purchase.
£80K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 40 products
Top Futon products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
MAXYOYO Japanese Floor Futon Mattress Thicken Tatami Sleeping Pad Foldable Roll Up Dormitory Mat Pad Floor Lounger Pillow Bed (Double Black)
- Price
- £73.84
- Rating
- 4.2/5
- Reviews
- 3,887
- Age
- 4y ago
MAXYOYO Japanese Floor Mattress Futon Mattress Thicken Tatami Mat Sleeping Pad Foldable Roll Up Mattress Dormitory Mattress Pad Floor Lounger Pillow Bed (Single Black)
- Price
- £58.91
- Rating
- 4.2/5
- Reviews
- 3,887
- Age
- 4y ago
FULI Japanese Futon Mattress Foldable & Portable Floor Lounger Bed Roll Up Sleeping Pad Shikibuton Made in Japan (White Twin)
- Price
- £209.15
- Rating
- 4.6/5
- Reviews
- 1,138
- Age
- 7y ago
YOUGANG Japanese Futon Mattress Polyester Double Firm Grey 120x200cm
- Price
- £34.23
- Rating
- 2.1/5
- Reviews
- 35
- Age
- 1y ago
EMOOR Japanese Floor Mattress Futon Mattress CLASSE Single Made in Japan White Foldable Floor Sleeping Bed Tatami Mat
- Price
- £120.07
- Rating
- 4.2/5
- Reviews
- 810
- Age
- 7y ago
Trending
90-day click momentum
Kiseely Japanese Futon Mattress Foldable Tatami Mat Portable Dormitory Sleeping Pad With Bag & Strap Floor Thicken Sleeping Roll up Camping Mattress (Black VB1 90X200cm)
- Price
- £56.61
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago
Kiseely Japanese Futon Mattress Foldable Tatami Mat Portable Dormitory Sleeping Pad With Bag & Strap Floor Thicken Sleeping Roll up Camping Mattress (Black VB1 120X200cm)
- Price
- £56.46
- Rating
- 3.5/5
- Reviews
- 3
- Age
- today
Zen.Rest 7 Layer Memory Foam Japanese Futon Mattress with Portable Storage Bag Foldable Roll Up Thick Tatami Mat Floor Lounger Bed Floor Mattress Guest Sleeping Pad (Twin)
- Price
- £101.17
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 4mo ago
Kiseely Japanese Futon Mattress Foldable Tatami Mat Portable Dormitory Sleeping Pad With Bag & Strap Floor Thicken Sleeping Roll up Camping Mattress (Black VB1 150X200cm)
- Price
- £57.99
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago
HiiPeak Memory Sleeping Pad 7.6CM Thick Compact Foam Sleeping Mats with Pillow 9.5 R-Value Insulated Camping Mattress Pad Easy Inflate & Deflate Inflatable Sleep Mat for Backpacking Car Tent
- Price
- £49.07
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 11mo ago
Newest
by launch dateKiseely Japanese Futon Mattress Foldable Tatami Mat Portable Dormitory Sleeping Pad With Bag & Strap Floor Thicken Sleeping Roll up Camping Mattress (Black VB1 120X200cm)
- Price
- £56.46
- Rating
- 3.5/5
- Reviews
- 3
- Age
- today
Zen.Rest 7 Layer Memory Foam Japanese Futon Mattress with Portable Storage Bag Foldable Roll Up Thick Tatami Mat Floor Lounger Bed Floor Mattress Guest Sleeping Pad (Twin)
- Price
- £101.17
- Rating
- 4.5/5
- Reviews
- 19
- Age
- 4mo ago
HiiPeak Memory Sleeping Pad 7.6CM Thick Compact Foam Sleeping Mats with Pillow 9.5 R-Value Insulated Camping Mattress Pad Easy Inflate & Deflate Inflatable Sleep Mat for Backpacking Car Tent
- Price
- £49.07
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 11mo ago
YOUGANG Japanese Futon Mattress Polyester Double Firm Grey 120x200cm
- Price
- £34.23
- Rating
- 2.1/5
- Reviews
- 35
- Age
- 1y ago
wowttrelax Folding Mattress Double 4 Inch Foldable Floor Mattress Double Bed 4 Fold Easy Storage With Washable Cover & Pressure Relief for Camping Caravans Guest (135x190x10cm)
- Price
- £68.59
- Rating
- 4.5/5
- Reviews
- 168
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
20 falling
Sellers
31
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
37%
Top 20: 76%
Open market
26%
- MAXYOYO34%
- Kiseely11%
- FULI8%
- EMOOR8%
- Meulbaty8%
- Jamdok5%
Futon demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.0×
Top Futon search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- japanese futon mattress18K/yr
- japanese futon23K/yr
- futon mattress double23K/yr
- japanese bed18K/yr
- japanese mattress20K/yr
- double futon mattress8K/yr
- futon mattresses11K/yr
- camping memory foam mattress5K/yr
- roll up mattress double7K/yr
- camping mattress foam7K/yr
What reviews say buyers love and hate about Futon
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Really comfortable”
“Decent quality”
“Great size”
“Worth the money”
“Easy to use”
What buyers complain about
75% of reviews“its not super thick”
“is not the size it states it is”
“Disappointing Quality – Not What I Expected”
“It looks nothing like the photo”
“However, give it about a month and it's completely flattened and the cheap polyester inside is all collapsed, making zero difference for comfort”
Futon return rate & reasons
Why buyers send it back, as a share of all return requests.
2.7%
Return rate
36%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Futon questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
