Fur
MaybeThe average product has only 148 reviews. But shoppers spend an estimated $24K a year here, so Fur is a Maybe.
- Flapen Score
- 51 / 100Ranks 2,729 of 5,777 Home & Garden niches · on the category median51
- Market size
- £24K/yr337K searches / yr
- 90-day growth
- +8.1%search demand this quarter
- Competition
- 39%top-5 click share · 28 brands · 38 sellers
Flapen Score
Fur against its category
The dotted line is the Home & Garden average. Past it, Fur is stronger. Inside it, weaker.
Market
The Fur market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fur 337K times last year and spent an estimated £24K. The top 5 brands take 46% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 337K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.
- Searches, last 12 months
- 337K
- Growth, 90 days vs prior 90
- +8.1%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £24Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- fur152K searches a year
02 · Price
A sale here is worth £7.16.
Listings sell for £7.16 on average, from £3.39 to £18.34. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £7.16 that is £0 to £716 a year per listing.
- Average price
- £7.16under the $15 to $100 sweet spot
- Price range
- £3.39–£18.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£716
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #757 within Art & Craft Supplies. It carries 148 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 89%
- Out of stock, average day
- 16.2%
- Average rank
- #757in Art & Craft Supplies
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 148per listing
- Listings tracked
- 37
04 · Newcomers
0 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Fur products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Muorruo Fluffy Leg Warmers Long Furry Leg Warmers Warm Fur Boot Covers for Women and Girls for 80s Parties Festivals Cosplay and Everyday Winter Wear (Brown)
- Price
- £8.38
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 10mo ago

Tyqour 8 Pcs Faux Fur Strips for Therian Mask - Fluffy Fuzzy Fake Fur Fabric for Furry Mask DIY Material Perfect for Crafts and Cosplay
- Price
- £6.19
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 12mo ago

Plain Fun Faux Fur Fabric Material Bright White 1Mtr-150cmx100cm
- Price
- £11.39
- Rating
- 4.4/5
- Reviews
- 1,405
- Age
- 12y ago

3 PCS White Faux Fur Fabric for Plush Toys - Fluffy Craft Fur DIY Christmas Decoration (White Grey Black)
- Price
- £5.86
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 1y ago

1 Pcs White Fur Fabric 9x150cm Shaggy Faux Fur Fabric Plush White Fluff Craft Fur for Sewing DIY Costume Beard Making Santa Claus Hair Dwarf Cosplay Costume DIY Craft
- Price
- £4.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Trending
estimated 90-day click momentum
1 Pcs White Fur Fabric 9x150cm Shaggy Faux Fur Fabric Plush White Fluff Craft Fur for Sewing DIY Costume Beard Making Santa Claus Hair Dwarf Cosplay Costume DIY Craft
- Price
- £4.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Muorruo Fluffy Leg Warmers Long Furry Leg Warmers Warm Fur Boot Covers for Women and Girls for 80s Parties Festivals Cosplay and Everyday Winter Wear (Brown)
- Price
- £8.38
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 10mo ago

JIUJ Faux Fur Trim For Hood Replacement-Like Real Fur-Buttons Included 80CM eige Fox
- Price
- £10.51
- Rating
- 4.0/5
- Reviews
- 34
- Age
- 6y ago

GORGECRAFT 81 * 12cm Faux Fur Collar Scarf Detachable Faux Fur Hood Trim Replacement Camel Hood Trim Neck Warmer Shawl Artificial Furry Chenille Stick Trim for Winter Coat Jacket Parka Christmas
- Price
- £8.31
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 10mo ago

Cuixia Black Shaggy Faux Fur Fabric Plush Strip 5x150cm 1 Pcs
- Price
- £4.91
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 8mo ago
Newest
by launch date
1 Pcs White Fur Fabric 9x150cm Shaggy Faux Fur Fabric Plush White Fluff Craft Fur for Sewing DIY Costume Beard Making Santa Claus Hair Dwarf Cosplay Costume DIY Craft
- Price
- £4.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

White Faux Fur Fabric 5x150 cm Fluffy White Fur Trim and Shaggy Plush Faux Fur Fabric for Crafts Cosplay Costume Christmas Decorations Gnomes Beard and Santa Claus DIY Projects
- Price
- £4.87
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 6mo ago

White Faux Fur Fabric 1.5m*5cm Shaggy Plush Fur Fabric Pre Cut Rolls for Gnomes Beard Santa Claus Hair Dwarf White Artificial Craft Fabrics for Christmas Pillows Seat Cushion Pad Chair Cover
- Price
- £5.13
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 8mo ago

Cuixia Black Shaggy Faux Fur Fabric Plush Strip 5x150cm 1 Pcs
- Price
- £4.91
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 8mo ago

Muorruo Fluffy Leg Warmers Long Furry Leg Warmers Warm Fur Boot Covers for Women and Girls for 80s Parties Festivals Cosplay and Everyday Winter Wear (Brown)
- Price
- £8.38
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
28 falling
Sellers
38
Est. top-5 brand share
46%
Top 20: 91%
Est. top-5 click share
39%
Top 20: 80%
Open market
50%
- Muorruo16%
- CRS Fur Fabrics13%
- Tyqour6%
- suction6%
- Daxiangsheng5%
- Cuixia5%
Demand
Fur search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Fur search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fur152K/yr
- faux fur40K/yr
- faux fur fabric32K/yr
- fur fabric25K/yr
- white fur13K/yr
- fake fur11K/yr
- fur trim13K/yr
- fluffy fabric8K/yr
- white fur fabric13K/yr
- white faux fur7K/yr
Reviews and returns
What reviews say buyers love and hate about Fur
We read the reviews and the return reasons for every product selling here.
“When you receive it looks like the picture i have taken really don't why a seller could sell something like that”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fur questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









