Fur
Fur shows a thin review moat (148 avg reviews), but a small market ($24K/yr) keeps it on the watch list.
Flapen Score
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Is Fur profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fur is a £24K/yr Amazon United Kingdom market (337K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Fur: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +8.1% over the last 90 days and 1.0% of searches end in a purchase.
£24K
revenue / yr
Who owns the niche?
The top 5 brands hold 46% of demand, so 54% of the market is open.
54%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 37 products
Top Fur products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Muorruo Fluffy Leg Warmers Long Furry Leg Warmers Warm Fur Boot Covers for Women and Girls for 80s Parties Festivals Cosplay and Everyday Winter Wear (Brown)
- Price
- £8.38
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 10mo ago
Tyqour 8 Pcs Faux Fur Strips for Therian Mask - Fluffy Fuzzy Fake Fur Fabric for Furry Mask DIY Material Perfect for Crafts and Cosplay
- Price
- £6.19
- Rating
- 4.0/5
- Reviews
- 35
- Age
- 12mo ago
Plain Fun Faux Fur Fabric Material Bright White 1Mtr-150cmx100cm
- Price
- £11.39
- Rating
- 4.4/5
- Reviews
- 1,405
- Age
- 12y ago
3 PCS White Faux Fur Fabric for Plush Toys - Fluffy Craft Fur DIY Christmas Decoration (White Grey Black)
- Price
- £5.86
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 1y ago
1 Pcs White Fur Fabric 9x150cm Shaggy Faux Fur Fabric Plush White Fluff Craft Fur for Sewing DIY Costume Beard Making Santa Claus Hair Dwarf Cosplay Costume DIY Craft
- Price
- £4.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Trending
90-day click momentum1 Pcs White Fur Fabric 9x150cm Shaggy Faux Fur Fabric Plush White Fluff Craft Fur for Sewing DIY Costume Beard Making Santa Claus Hair Dwarf Cosplay Costume DIY Craft
- Price
- £4.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Muorruo Fluffy Leg Warmers Long Furry Leg Warmers Warm Fur Boot Covers for Women and Girls for 80s Parties Festivals Cosplay and Everyday Winter Wear (Brown)
- Price
- £8.38
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 10mo ago
JIUJ Faux Fur Trim For Hood Replacement-Like Real Fur-Buttons Included 80CM eige Fox
- Price
- £10.51
- Rating
- 4.0/5
- Reviews
- 34
- Age
- 6y ago
GORGECRAFT 81 * 12cm Faux Fur Collar Scarf Detachable Faux Fur Hood Trim Replacement Camel Hood Trim Neck Warmer Shawl Artificial Furry Chenille Stick Trim for Winter Coat Jacket Parka Christmas
- Price
- £8.31
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 10mo ago
Cuixia Black Shaggy Faux Fur Fabric Plush Strip 5x150cm 1 Pcs
- Price
- £4.91
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 8mo ago
Newest
by launch date1 Pcs White Fur Fabric 9x150cm Shaggy Faux Fur Fabric Plush White Fluff Craft Fur for Sewing DIY Costume Beard Making Santa Claus Hair Dwarf Cosplay Costume DIY Craft
- Price
- £4.70
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
White Faux Fur Fabric 5x150 cm Fluffy White Fur Trim and Shaggy Plush Faux Fur Fabric for Crafts Cosplay Costume Christmas Decorations Gnomes Beard and Santa Claus DIY Projects
- Price
- £4.87
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 6mo ago
White Faux Fur Fabric 1.5m*5cm Shaggy Plush Fur Fabric Pre Cut Rolls for Gnomes Beard Santa Claus Hair Dwarf White Artificial Craft Fabrics for Christmas Pillows Seat Cushion Pad Chair Cover
- Price
- £5.13
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 8mo ago
Cuixia Black Shaggy Faux Fur Fabric Plush Strip 5x150cm 1 Pcs
- Price
- £4.91
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 8mo ago
Muorruo Fluffy Leg Warmers Long Furry Leg Warmers Warm Fur Boot Covers for Women and Girls for 80s Parties Festivals Cosplay and Everyday Winter Wear (Brown)
- Price
- £8.38
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
Brands
28 falling
Sellers
38
Top-5 brand share
46%
Top 20: 91%
Top-5 click share
39%
Top 20: 80%
Open market
50%
- Muorruo16%
- CRS Fur Fabrics13%
- Tyqour6%
- suction6%
- Daxiangsheng5%
- Cuixia5%
Fur demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Top Fur search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fur152K/yr
- faux fur40K/yr
- faux fur fabric32K/yr
- fur fabric25K/yr
- white fur13K/yr
- fake fur11K/yr
- fur trim13K/yr
- fluffy fabric8K/yr
- white fur fabric13K/yr
- white faux fur7K/yr
What reviews say buyers love and hate about Fur
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Good quality, easy to work with”
“Beautiful fabric”
“As described”
“its good value for money”
“Soft, fluffy, and way better than the weird fur I found in my cupboard”
What buyers complain about
79% of reviews“When you receive it looks like the picture i have taken really don't why a seller could sell something like that”
“product is not consistent”
“Very narrow as well”
“had an odd blue tint in some places”
“not alot of options for the price I only got like 3 different designs”
Fur return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fur questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
