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Fur

Maybe

The average product has only 148 reviews. But shoppers spend only $24K a year here, so Fur is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£24K/yr337K searches / yr
90-day growth
+8.1%search demand this quarter
Competition
39%top-5 click share · 28 brands · 38 sellers

Flapen Score

Fur against its category

The dotted line is the Home & Garden average. Past it, Fur is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fur market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fur 337K times last year and spent an estimated £24K. The top 5 brands take 46% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 337K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
337K
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
1.0%
Market size, estimated
£24Ka year
Peak month
November2.2× the quietest month
Top search term
fur152K searches a year

02 · Price

A sale here is worth £7.16.

Listings sell for £7.16 on average, from £3.39 to £18.34. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £7.16 that is £0 to £716 a year per listing.

Average price
£7.16under the $15 to $100 sweet spot
Price range
£3.39–£18.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£716
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #757 within Art & Craft Supplies. It carries 148 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
89%
Out of stock, average day
16.2%
Average rank
#757in Art & Craft Supplies
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
148per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Fur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

38

Top-5 brand share

46%

Top 20: 91%

Top-5 click share

39%

Top 20: 80%

Open market

50%

  • Muorruo16%
  • CRS Fur Fabrics13%
  • Tyqour6%
  • suction6%
  • Daxiangsheng5%
  • Cuixia5%

Demand

Fur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Fur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fur152K/yr
  • faux fur40K/yr
  • faux fur fabric32K/yr
  • fur fabric25K/yr
  • white fur13K/yr
  • fake fur11K/yr
  • fur trim13K/yr
  • fluffy fabric8K/yr
  • white fur fabric13K/yr
  • white faux fur7K/yr

Reviews and returns

What reviews say buyers love and hate about Fur

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product17%−0.11

When you receive it looks like the picture i have taken really don't why a seller could sell something like that

less than expected on the roll

The measurements are not 9cm as stated

Quality-Overall14%+1.54

product is not consistent

not great quality would not buy again

Rubbish quality

Size-Overall10%−0.09

Very narrow as well

much smaller than anticipated

Color9%−0.06

had an odd blue tint in some places

of course you can't choose colours or anything

some colour discrepancies

Value For Money7%−0.02

not alot of options for the price I only got like 3 different designs

Waste of money

Love

Quality-Overall21%+1.54

Good quality, easy to work with

Good quality for craft making my grandaughter was very pleased

Excellent product

Upholstery/Fabric Quality14%+1.84

Beautiful fabric

Fluffy fabric

Good quality fabric Very pleased with service

Advertised Vs Actual Product12%−0.11

As described

Just the job

Exactly as described

Value For Money8%−0.02

its good value for money

Good price

Exactly as described and great value

Soft Feel8%

Soft, fluffy, and way better than the weird fur I found in my cupboard

soft and full

This is really soft fabric

Return

1.7% Return rate 54% Fixable by listing

Advertised Vs Actual Product17%▆▂▁█▄█

When you receive it looks like the picture i have taken really don't why a seller could sell something like that

less than expected on the roll

The measurements are not 9cm as stated

Quality-Overall17%▂█▃▃▅▂

product is not consistent

not great quality would not buy again

Rubbish quality

Size-Overall14%▄▇█▅▇▄

Very narrow as well

much smaller than anticipated

Color13%▂▃▃█▃▁

had an odd blue tint in some places

of course you can't choose colours or anything

some colour discrepancies

Material Quality11%▄▁█▁▄▇

Okay material, not the best and not alot of options for the price I only got like 3 different designs

FAQ

Common Fur questions

Answered from the same tracked data.