Is funny coasters profitable to sell on Amazon United Kingdom?

The niche generates £26K/yr across 59 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Skip it (47/100).

How competitive is the funny coasters niche?

29 brands and 37 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in funny coasters?

Top complaints mined from reviews: Quality-Overall, Material Quality, Gifting Purpose. The return rate is 0.3%.

When does demand for funny coasters peak?

Demand peaks in Nov–Dec; the busiest month runs 6.9× the quietest.

What does it cost to enter the funny coasters niche?

Listings span £2.17–£13.12; the average listing price is £5.25 (sweet spot $15–$100). The average incumbent carries 301 reviews — the moat a new listing must climb.

funny coasters

Skip it

Prices mostly outside the sweet spot ($2.17–$13.12) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Competition

Great28%

top-5 click share — an open shelf

Review moat

Great300.73

avg incumbent reviews — the moat a new listing must climb

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£5.25

avg listing price — sweet spot $15–$100

Market size

Bad£26K

£26K/yr · 122K searches

Price range

Bad£2.17–£13.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, funny coasters is a £26K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

funny coasters market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £21K–£26K; units × avg price
Conversion rate: 4.0%
Avg BSR: #3,249
Page quality: 0%
Prime: 86%
Sponsored: 53%
Out of stock: 3.9%
Avg brand age: 33 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

62%

Top 20: 94%

Top-5 click share

28%

Top 20: 65%

Open market

34%

Brainbox Candy19%
Kruzroyal15%
Dorothy Spring14%
Coasters9%
Vixar5%
Half Moon Bay4%

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -1.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.9×

Open Trend

Top funny coasters search terms

funny coasters44K/yr +1.5%1.8% conv.
funny coaster20K/yr +0.1%2.0% conv.
funny coasters for women16K/yr -6.8%2.9% conv.
funny coasters for work colleagues12K/yr +10.1%3.7% conv.
novelty coasters9K/yr +10.0%0.8% conv.
single coaster6K/yr -0.7%0.9% conv.
funny coasters for men9K/yr -20.0%2.5% conv.
fun coasters6K/yr -15.6%0.5% conv.

All search terms

Top funny coasters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bold & Bright - Funny Googled Symptoms Coaster - Small Gift Ideas For Her - Friends Birthday - Colleague Work Office - New Home Gift - Presents For Ladies Women - Sold By Brainbox Candy (Coaster)

Brainbox Candy£3.694.5★304 rev

Dorothy Spring Sarcastic Funny Pooh Monday Friend Gift Coaster

Dorothy Spring£4.154.8★2,921 rev

Coaster Cat Its Fine Im Fine Everything is fine joke Gift Work Office Dining Tea coffe (1)

Vixar£3.084.9★93 rev

Some Days The Best Thing About My Job..funny cork backed drinks coaster (hb)

Half Moon Bay£2.174.6★597 rev

Dorothy Spring Sarcastic What are you doing Pooh Special Funny Friend Gift Coaster

Dorothy Spring£4.134.5★74 rev

Newest

by launch date

Positive Daily Affirmations Coasters Set Funny Mental Health Decor with Anti-Slip Cork Backing Diatom Mud & Ceramics Drink Coasters for Home Unique Friendship or Thank You Gift

AIKOBAA£4.174 rev

8mo ago

Acrylic Coaster Set of 4 with Motivational Quotes - Uplifted Clarity Inspirational Gift for Friends & Colleagues

The Plum Penguin£10.8913 rev

8mo ago

Turtle Funny Coaster 3D Printed Turtle Cup Holder with Open Eye Funny Stress Relief Turtle Toy Gift for Turtles Lover Home Office Desk (A)

Ryfpdml£4.4319 rev

1y ago

Dorothy Spring Funny Pooh Coasters Set of 4 Sarcastic Drink Coasters Humorous Gift for Friend with Cork Backing

Dorothy Spring£12.4919 rev

1y ago

Dorothy Spring Sarcastic What are you doing Pooh Special Funny Friend Gift Coaster

Dorothy Spring£4.1374 rev

2y ago

What buyers say about funny coasters

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose32%

“Nice gift idea”

Quality-Overall19%

“Great humour solidly made”

Fun/Entertainment Experience13%

“Great fun”

Value For Money9%

“Excellent value”

Advertised Vs Actual Product9%

“Everything was as advertised”

Durability3%

“Good quality will last seems durable”

Weight Heavy2%

“Much more substantial than I anticipated”

Material Quality2%

“Made of wood which is fine”

Color2%

“The colours looks exactly as they do in the picture”

Thickness2%

“The coaster is a good thickness”

What buyers complain about

Quality-Overall38%

“Cheap product”

Material Quality13%

“Sadly, its just cheap and tacky plastic which feels flimsy”

Gifting Purpose13%

“Amusing gift”

Adhesion/Stickiness6%

“They dont stick to the table”

Size-Overall6%

“This is a smaller than average coaster not good value for the price”

Advertised Vs Actual Product6%

“the image would be ruined because it”

Durability6%

“Only issue is it doesn't feel very long lasting”

Top return reasons

Defective Material/Parts37%

Quality-Overall23%

Print Quality10%

Material Quality10%

Strength8%

Advertised Vs Actual Product3%

Gifting Purpose3%

Size-Overall3%

Durability2%

Hard Feel2%

Common questions

Is funny coasters profitable to sell on Amazon United Kingdom?: The niche generates £26K/yr across 59 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Skip it (47/100).
How competitive is the funny coasters niche?: 29 brands and 37 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in funny coasters?: Top complaints mined from reviews: Quality-Overall, Material Quality, Gifting Purpose. The return rate is 0.3%.
When does demand for funny coasters peak?: Demand peaks in Nov–Dec; the busiest month runs 6.9× the quietest.
What does it cost to enter the funny coasters niche?: Listings span £2.17–£13.12; the average listing price is £5.25 (sweet spot $15–$100). The average incumbent carries 301 reviews — the moat a new listing must climb.