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Funny Coasters

prices mostly outside the sweet spot ($2.17–$13.12) — Funny Coasters doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51

Market size 6Growth 24Conversion 50Competition 87Returns 99Price range 0Avg price 15Brand share 71Review moat 85Quality gap 24
This niche Category average · 5,777 niches

Is Funny Coasters profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Funny Coasters is a £26K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Funny Coasters: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.3% over the last 90 days and 4.0% of searches end in a purchase.

£26K

revenue / yr

Units sold / yr5K
Search volume / yr-1.3%122K
Conversion rate4.0%
Avg price£5.25

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers29 · 37
Top-5 product click share28%
Open market38%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 59 products

Sponsored placement53%
New entrants (1y)15· 0 succeeded
Avg rating4.6★
Avg reviews301

Top Funny Coasters products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

£0£767£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

37

Top-5 brand share

62%

Top 20: 94%

Top-5 click share

28%

Top 20: 65%

Open market

34%

  • Brainbox Candy19%
  • Kruzroyal15%
  • Dorothy Spring14%
  • Coasters9%
  • Vixar5%
  • Half Moon Bay4%

Funny Coasters demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume122KCVR4.0%Products59Brands29Top 5 Brands62%OOS Rate3.9%Rating4.6★Reviews301Avg BSR#3,249
10K6KPrime Day '25Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 6.9×

Top Funny Coasters search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • funny coasters44K/yr
  • funny coaster20K/yr
  • funny coasters for women16K/yr
  • funny coasters for work colleagues12K/yr
  • novelty coasters9K/yr
  • single coaster6K/yr
  • funny coasters for men9K/yr
  • fun coasters6K/yr

What reviews say buyers love and hate about Funny Coasters

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Gifting Purpose32%

Nice gift idea

Quality-Overall19%

Great humour solidly made

Fun/Entertainment Experience13%

Great fun

Value For Money9%

Excellent value

Advertised Vs Actual Product9%

Everything was as advertised

What buyers complain about

88% of reviews
Quality-Overall38%

Cheap product

Material Quality13%

Sadly, its just cheap and tacky plastic which feels flimsy

Gifting Purpose13%

Amusing gift

Adhesion/Stickiness6%

They dont stick to the table

Size-Overall6%

This is a smaller than average coaster not good value for the price

Funny Coasters return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

6%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
37%
2Quality-Overall
23%
3Print Quality
10%
4Material Quality
10%
5Strength
8%

Common Funny Coasters questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Funny Coasters 47/100 on Amazon United Kingdom — Skip it. The niche generates £26K/yr across 59 tracked products. 0 of 15 products launched in the last 360 days are still selling. Search demand moved -1.3% over the last 90 days.
Search demand for Funny Coasters on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 6.9× the quietest.