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Funeral Flowers

Fail

Shoppers spend an estimated $45K a year here, so Funeral Flowers is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£45K/yr143K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
54%top-5 click share · 13 brands · 19 sellers

Flapen Score

Funeral Flowers against its category

The dotted line is the Home & Garden average. Past it, Funeral Flowers is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Funeral Flowers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Funeral Flowers 143K times last year and spent an estimated £45K. The top 5 brands take 85% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
1.2%
Market size, estimated
£45Ka year
Peak month
January1.5× the quietest month
Top search term
funeral flowers89K searches a year

02 · Price

A sale here is worth £26.07.

Listings sell for £26.07 on average, from £9.00 to £54.96. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £26.07 that is £0 to £3K a year per listing.

Average price
£26.07inside the $15 to $100 sweet spot
Price range
£9.00–£54.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #1,189 within Artificial Flora. It carries 297 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
32%
Out of stock, average day
14.3%
Average rank
#1,189in Artificial Flora
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
297per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Funeral Flowers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

19

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 94%

Open market

12%

  • mySilkFlowers49%
  • beautiful bouquets21%
  • Generic9%
  • CNSJ4%
  • Daily Flowers3%
  • Smithers Oasis3%
  • Open — no brand owns it (7 brands, 12%)

Demand

Funeral Flowers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Funeral Flowers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • funeral flowers89K/yr
  • artificial funeral flowers11K/yr
  • funeral wreath11K/yr
  • funeral flowers letters7K/yr
  • funeral flowers wreaths7K/yr
  • artificial wreaths for graves14K/yr
  • dad funeral flowers tribute4K/yr

Reviews and returns

What reviews say buyers love and hate about Funeral Flowers

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Advertised Vs Actual Product”
0.2%of orders come back
“False advertising”
A buyer, on “Advertised Vs Actual Product”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Funeral Flowers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data