funeral flowers
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible£26.07avg listing price — sweet spot $15–$100
Review moat
Great296.8avg incumbent reviews — the moat a new listing must climb
Price range
Great£9.00–£54.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£45K£45K/yr · 143K searches
According to Flapen's Amazon United Kingdom niche tracking, funeral flowers is a £45K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
funeral flowers market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £13K–£20K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #1,189
- Page quality
- 0%
- Prime
- 32%
- Sponsored
- 56%
- Out of stock
- 14.3%
- Avg brand age
- 32 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
19
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
12%
- mySilkFlowers49%
- beautiful bouquets21%
- Generic9%
- CNSJ4%
- Daily Flowers3%
- Smithers Oasis3%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top funeral flowers search terms
- funeral flowers89K/yr
- artificial funeral flowers11K/yr
- funeral wreath11K/yr
- funeral flowers letters7K/yr
- funeral flowers wreaths7K/yr
- artificial wreaths for graves14K/yr
- dad funeral flowers tribute4K/yr
Top funeral flowers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wreath Funeral Flowers open Heart Grave Artificial Silk Funeral Flower Tribute Memorial wreath grave Artificial Silk Funeral mum
beautiful bouquets£20.824.8★84 rev
Artificial Silk Heart Funeral Flower Tribute Letters Wreath Memorial Dad Mum Nan Wife Bro
mySilkFlowers£32.484.7★270 rev
Artificial Silk Funeral Flowers For Cemetary Coffin Spray - 2ft or 3ft
mySilkFlowers£44.124.7★196 rev
DAD Artificial Silk Funeral Flowers Tribute Letters Wreath Memorial
mySilkFlowers£49.744.6★234 rev
mySilkFlowers MUM Artificial Silk Funeral Flowers Name Letter Tribute Memorial
mySilkFlowers£49.554.8★216 rev
Newest
by launch date
25 Pcs Memorial Rose Pin Badge Forever in Our Hearts Rose Flower Enamel Lapel Pin Brooch Funeral Favours for Guest Bereavement Remembrance Mourning Event
CNSJ£9.002 rev
Funeral Flowers Wreath Heart Fathers day flowers Memorial Tribute Artificial tribute mum dad grandad
Generic£21.954 rev
Grave Funeral Flowers Wreath Heart flowers Memorial Tribute Artificial tribute mum dad blue
Generic£22.858 rev
Memobloom Artificial Flowers for Graves Pots: Purple Yellow Roses Grave Flower Pots Spring Silk Cemetery Ornaments for Outdoor Decoration - Fake Funeral Memorial Bouquet with Holders for Graveside
Memobloom£15.42318 rev
Grave wreath Funeral Flowers Wreath Heart flowers Memorial Tribute Artificial tribute mum dad gran nan pink
Generic£21.7128 rev
Trending
90-day click momentum
30 Set Forget Me Not Memorial Pin Flower Lapel Brooch Funeral Favor with Memorial Poem Cards and Organza Bags for Memorial Remembrance Presents
CNSJ£12.604.7★
Rose & Freesia Bouquet With White Roses Lilac Freesia & Foliage - Gift For Birthday Anniversary Thanks
All Occasions£17.323.6★
25 Pcs Memorial Rose Pin Badge Forever in Our Hearts Rose Flower Enamel Lapel Pin Brooch Funeral Favours for Guest Bereavement Remembrance Mourning Event
CNSJ£9.005.0★
Floralsecret 12 Pcs Artificial Silk Rose Flower Bouquet Faux FlowersWhite&Blue
Floralsecret£10.984.4★
Artificial Silk Heart Funeral Flower Tribute Letters Wreath Memorial Dad Mum Nan Wife Bro
mySilkFlowers£32.484.7★
What buyers say about funeral flowers
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and arrived on time”
“not expensive”
“Lovely bright colour”
“Just like photo”
“extremely durable”
“Get well gift”
“Beautiful Floral Tribute”
“the size is perfect”
“Beautifully made”
“Fabulous fresh and scented long stemmed bouquet, a lovely surprise or sentiment for any occasion”
What buyers complain about
“False advertising”
“Poor quality”
“thought at price be rubbish”
“Too small”
“Disappointing and wont last”
“Also the gift option which I selected even paid extra for packaging ect didnt arrive nor even have the correct names I put down”
“The greenery and flowers were very dry and starting to wither and brown already”
“Brown awful”
“Unfortunately very disappointed with the condition of these flowers look nothing like the display”
“Flowers came on the inside of the frame spent the morning of my father in laws funeral trying to get the flowers off the inside to fix them the stand fell apart ruined my father in laws funeral flowers”
Top return reasons
Common questions
- Is funeral flowers profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the funeral flowers niche?
- 13 brands and 19 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in funeral flowers?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Value For Money. The return rate is 0.2%.
- When does demand for funeral flowers peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the funeral flowers niche?
- Listings span £9.00–£54.96; the average listing price is £26.07 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.