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Funeral Flowers

Fail

Shoppers spend only $45K a year here, so Funeral Flowers is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£45K/yr143K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
54%top-5 click share · 13 brands · 19 sellers

Flapen Score

Funeral Flowers against its category

The dotted line is the Home & Garden average. Past it, Funeral Flowers is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Funeral Flowers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Funeral Flowers 143K times last year and spent an estimated £45K. The top 5 brands take 85% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
1.2%
Market size, estimated
£45Ka year
Peak month
January1.5× the quietest month
Top search term
funeral flowers89K searches a year

02 · Price

A sale here is worth £26.07.

Listings sell for £26.07 on average, from £9.00 to £54.96. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £26.07 that is £0 to £3K a year per listing.

Average price
£26.07inside the $15 to $100 sweet spot
Price range
£9.00–£54.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 32% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #1,189 within Artificial Flora. It carries 297 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
32%
Out of stock, average day
14.3%
Average rank
#1,189in Artificial Flora
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
297per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Funeral Flowers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

19

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

12%

  • mySilkFlowers49%
  • beautiful bouquets21%
  • Generic9%
  • CNSJ4%
  • Daily Flowers3%
  • Smithers Oasis3%
  • Open — no brand owns it (7 brands, 12%)

Demand

Funeral Flowers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Funeral Flowers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • funeral flowers89K/yr
  • artificial funeral flowers11K/yr
  • funeral wreath11K/yr
  • funeral flowers letters7K/yr
  • funeral flowers wreaths7K/yr
  • artificial wreaths for graves14K/yr
  • dad funeral flowers tribute4K/yr

Reviews and returns

What reviews say buyers love and hate about Funeral Flowers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product32%−0.26

False advertising

Deceptive advertising

Not as advertised

Quality-Overall19%+2.11

Poor quality

A little expensive for overall quality

Not good quality or anything like what's advertised

Value For Money10%+1.46

thought at price be rubbish

Were expensive

Not worth £25.00

Size-Overall8%−0.03

Too small

Bouquet was small

The flowers were tiny

Durability7%−0.02

Disappointing and wont last

after 24 hours they have already bent over

died on day 3

Love

Quality-Overall34%+2.11

Great quality and arrived on time

Beautifully made

Excellent product

Value For Money22%+1.46

not expensive

Good value

Excellent value

Color12%+0.37

Lovely bright colour

Colours very bright

beautiful colours

Advertised Vs Actual Product7%−0.26

Just like photo

exceeded my expectations

As described

Durability5%−0.02

extremely durable

Well done at last

Long lasting

Return

0.2% Return rate 56% Fixable by listing

Advertised Vs Actual Product34%▁▇█▄▇▄

False advertising

Deceptive advertising

Not as advertised

Quality-Overall21%▁▄▅▃▃█

Poor quality

A little expensive for overall quality

Not good quality or anything like what's advertised

Color13%▁█▂▁▇▁

Brown awful

colour palette was off

only after 3 days they were very brown

Size-Overall7%▁▁▃▆█▄

Too small

Bouquet was small

The flowers were tiny

Moist/Dry6%▁▃█▁▁▄

The greenery and flowers were very dry and starting to wither and brown already

were already wilting

flowers had wilted

FAQ

Common Funeral Flowers questions

Answered from the same tracked data.