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Funeral Flowers

a small market ($45K/yr) — Funeral Flowers doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51

Market size 11Growth 15Conversion 15Competition 52Returns 99Price range 85Avg price 95Brand share 34Review moat 85Quality gap 24
This niche Category average · 5,777 niches

Is Funeral Flowers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Funeral Flowers is a £45K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.

Funeral Flowers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.8% over the last 90 days and 1.2% of searches end in a purchase.

£45K

revenue / yr

Units sold / yr750
Search volume / yr-20.8%143K
Conversion rate1.2%
Avg price£26.07

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers13 · 19
Top-5 product click share54%
Open market15%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement56%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews297

Top Funeral Flowers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

19

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

12%

  • mySilkFlowers49%
  • beautiful bouquets21%
  • Generic9%
  • CNSJ4%
  • Daily Flowers3%
  • Smithers Oasis3%
  • Open — no brand owns it (7 brands, 12%)

Funeral Flowers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume143KCVR1.2%Products25Brands13Top 5 Brands85%OOS Rate14.3%Rating4.6★Reviews297Avg BSR#1,189
4K3KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Top Funeral Flowers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • funeral flowers89K/yr
  • artificial funeral flowers11K/yr
  • funeral wreath11K/yr
  • funeral flowers letters7K/yr
  • funeral flowers wreaths7K/yr
  • artificial wreaths for graves14K/yr
  • dad funeral flowers tribute4K/yr

What reviews say buyers love and hate about Funeral Flowers

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall34%

Great quality and arrived on time

Value For Money22%

not expensive

Color12%

Lovely bright colour

Advertised Vs Actual Product7%

Just like photo

Durability5%

extremely durable

What buyers complain about

93% of reviews
Advertised Vs Actual Product32%

False advertising

Quality-Overall19%

Poor quality

Value For Money10%

thought at price be rubbish

Size-Overall8%

Too small

Durability7%

Disappointing and wont last

Funeral Flowers return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
34%
2Quality-Overall
21%
3Color
13%
4Size-Overall
7%
5Moist/Dry
6%

Common Funeral Flowers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Funeral Flowers 42/100 on Amazon United Kingdom — Skip it. The niche generates £45K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -20.8% over the last 90 days.
Search demand for Funeral Flowers on Amazon United Kingdom peaks in Jan, where the busiest month runs 1.5× the quietest.