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Fuck This Shit Mug

Fail

Prices span $6.28–$9.03, mostly outside the sweet spot, so Fuck This Shit Mug is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£35K/yr105K searches / yr
90-day growth
+77.3%search demand this quarter
Competition
86%top-5 click share · 7 brands · 8 sellers

Flapen Score

Fuck This Shit Mug against its category

The dotted line is the Home & Garden average. Past it, Fuck This Shit Mug is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fuck This Shit Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fuck This Shit Mug 105K times last year and spent an estimated £35K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +77.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+77.3%
Conversion, latest week
4.1%
Market size, estimated
£35Ka year
Peak month
December9.6× the quietest month
Top search term
fuck this shit mug62K searches a year

02 · Price

A sale here is worth £8.15.

Listings sell for £8.15 on average, from £6.28 to £9.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.15 that is £2K to £4K a year per listing.

Average price
£8.15under the $15 to $100 sweet spot
Price range
£6.28–£9.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #1,226 within Glassware. It carries 38 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#1,226in Glassware
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
38per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Fuck This Shit Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£16K£21K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

8

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

2%

  • Vixar62%
  • Generic15%
  • Banterous8%
  • Giftme6%
  • Wxeadu4%
  • Gift Island3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Fuck This Shit Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Fuck This Shit Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fuck this shit mug62K/yr
  • fuckthisshit mug26K/yr
  • fuck this shit cup7K/yr
  • fuck this shit10K/yr

Reviews and returns

What reviews say buyers love and hate about Fuck This Shit Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Gifting Purpose33%+0.31

don't expect a perfect mug if you are buying it as a gift

Handle Quality25%−0.18

Mug cracked and handle snapped 1st week poor quality do not buy

I was joking at cleaning the mug and the handle snapped off, cut me and bits of the handle flew everywhere

Quality-Overall25%−0.09

Poor Quality

Poor

Ease Of Cleaning8%−0.06

I was joking at cleaning the mug and the handle snapped off, cut me and bits of the handle flew everywhere

Durability8%−0.06

Not good, less than 5 months after being purchased

Love

Gifting Purpose36%+0.31

Good fun gift

Great fun present

Great present for secret santa

Display-Overall14%+1.32

Great graphics use it at work

Shape/Style14%+1.32

Attractive looking mug

Smart looking with the added extra

Quality-Overall14%−0.09

good quality

Dishwasher Safe14%+1.32

Seems to be dishwasher safe

Return

0.4% Return rate 10% Fixable by listing

Quality-Overall50%▁█▃▁▆▁

Poor Quality

Poor

Handle Quality20%▁▁▃▁▁█

Mug cracked and handle snapped 1st week poor quality do not buy

I was joking at cleaning the mug and the handle snapped off, cut me and bits of the handle flew everywhere

Design-Overall10%▁▁█▁▁▁
Size-Overall10%▁▁▁▁█▁
Gifting Purpose10%▁▁█▁▁▁

don't expect a perfect mug if you are buying it as a gift

FAQ

Common Fuck This Shit Mug questions

Answered from the same tracked data.