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Fuck This Shit Mug

Fail

Prices span $6.28–$9.03, mostly outside the sweet spot, so Fuck This Shit Mug is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£35K/yr105K searches / yr
90-day growth
+77.3%search demand this quarter
Competition
86%top-5 click share · 7 brands · 8 sellers

Flapen Score

Fuck This Shit Mug against its category

The dotted line is the Home & Garden average. Past it, Fuck This Shit Mug is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fuck This Shit Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fuck This Shit Mug 105K times last year and spent an estimated £35K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +77.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+77.3%
Conversion, latest week
4.1%
Market size, estimated
£35Ka year
Peak month
December9.6× the quietest month
Top search term
fuck this shit mug62K searches a year

02 · Price

A sale here is worth £8.15.

Listings sell for £8.15 on average, from £6.28 to £9.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.15 that is £2K to £4K a year per listing.

Average price
£8.15under the $15 to $100 sweet spot
Price range
£6.28–£9.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #1,226 within Glassware. It carries 38 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#1,226in Glassware
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
38per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Fuck This Shit Mug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£16K£21K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

8

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

2%

  • Vixar62%
  • Generic15%
  • Banterous8%
  • Giftme6%
  • Wxeadu4%
  • Gift Island3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Fuck This Shit Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Fuck This Shit Mug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fuck this shit mug62K/yr
  • fuckthisshit mug26K/yr
  • fuck this shit cup7K/yr
  • fuck this shit10K/yr

Reviews and returns

What reviews say buyers love and hate about Fuck This Shit Mug

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Gifting Purpose”
33%of negative reviews mention “Gifting Purpose”
0.4%of orders come back
“don't expect a perfect mug if you are buying it as a gift”
A buyer, on “Gifting Purpose”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Fuck This Shit Mug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data