Frying Pan
MaybeShoppers spend an estimated $2.9M a year here. But demand is soft, at -18.1% this quarter, so Frying Pan is a Maybe.
- Flapen Score
- 59 / 100Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 5159
- Market size
- £2.9M/yr3.6M searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 35%top-5 click share · 21 brands · 359 sellers
Flapen Score
Frying Pan against its category
The dotted line is the Home & Garden average. Past it, Frying Pan is stronger. Inside it, weaker.
Market
The Frying Pan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Frying Pan 3.6M times last year and spent an estimated £2.9M. The top 5 brands take 82% of clicks. Demand peaks in Oct. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.9M a year.
- Searches, last 12 months
- 3.6M
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £2.9Ma year
- Peak month
- October1.6× the quietest month
- Top search term
- frying pan828K searches a year
02 · Price
A sale here is worth £21.08.
Listings sell for £21.08 on average, from £4.22 to £149.03. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £21.08 that is £42K to £53K a year per listing.
- Average price
- £21.08inside the $15 to $100 sweet spot
- Price range
- £4.22–£149.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £42K–£53K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #1,261 within Cookware. It carries 4,653 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 94%
- Out of stock, average day
- 5.7%
- Average rank
- #1,261in Cookware
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,653per listing
- Listings tracked
- 49
04 · Newcomers
5 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Frying Pan products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tefal Taste Non-Stick Twin Frying Pan Set 20 and 28 cm Black
- Price
- £19.81
- Rating
- 4.6/5
- Reviews
- 14,905
- Age
- 14y ago

Tefal Titanium Essential Non-Stick Frying Pan 24 cm Pancake Pan in One
- Price
- £13.55
- Rating
- 4.6/5
- Reviews
- 415
- Age
- 1y ago

Tefal Titanium Stone Non-Stick Frying Pan 30 cm Pancake Pan Black
- Price
- £20.91
- Rating
- 4.6/5
- Reviews
- 2,018
- Age
- 2y ago

Tefal Titanium Essential Non-Stick Frying Pan 30 cm Everyday Use
- Price
- £17.61
- Rating
- 4.6/5
- Reviews
- 316
- Age
- 1y ago

Tefal Comfort Max Stainless Steel Frying Pan 20 cm Thermo-Spot
- Price
- £14.16
- Rating
- 4.5/5
- Reviews
- 2,551
- Age
- 11y ago
Trending
estimated 90-day click momentum
Tefal Jamie Oliver Stainless Steel Frying Pan 24 cm Pancake Pan
- Price
- £21.37
- Rating
- 4.6/5
- Reviews
- 16,571
- Age
- 5y ago

JEETEE Aluminium Non Stick Frying Pan 20cm Grey
- Price
- £13.38
- Rating
- 4.6/5
- Reviews
- 4,155
- Age
- 4y ago

Tower Cerastone T81242 Forged Frying Pan with Non-Stick Coating and Soft Touch Handles 28cm Graphite
- Price
- £10.88
- Rating
- 4.2/5
- Reviews
- 4,484
- Age
- 10y ago

Tefal Titanium Stone Non-Stick Frying Pan 30 cm Pancake Pan Black
- Price
- £20.91
- Rating
- 4.6/5
- Reviews
- 2,018
- Age
- 2y ago

Rainberg 24CM Frying Pan with Lid Granite Nonstick Frying Pans with Lid Stone Frying Pan Induction Compatible (24CM)
- Price
- £13.91
- Rating
- 4.2/5
- Reviews
- 921
- Age
- 4y ago
Newest
by launch date
Kordisen Non Stick Frying Pan with Lid 28 cm Granite Induction Skillet Nonstick Healthy and Non-Toxic PFOA Free
- Price
- £23.19
- Rating
- 4.7/5
- Reviews
- 719
- Age
- 1y ago

Tefal Titanium Essential Non-Stick Frying Pan 24 cm Pancake Pan in One
- Price
- £13.55
- Rating
- 4.6/5
- Reviews
- 415
- Age
- 1y ago

Tefal Titanium Essential Non-Stick Frying Pan 30 cm Everyday Use
- Price
- £17.61
- Rating
- 4.6/5
- Reviews
- 316
- Age
- 1y ago

Tefal Titanium Essential Non-Stick Frying Pan 28 cm Pancake Pan
- Price
- £14.37
- Rating
- 4.6/5
- Reviews
- 437
- Age
- 1y ago

Tefal Titanium Essential Non-Stick Pancake Frying Pan 20 cm Non-Stick Coating Metal Safe Compatible with All Hobs Except Induction Flawless Glide Everyday Use B9410244
- Price
- £12.63
- Rating
- 4.5/5
- Reviews
- 385
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
21 falling
Sellers
359
Est. top-5 brand share
82%
Top 20: 99%
Est. top-5 click share
35%
Top 20: 73%
Open market
16%
- Tefal59%
- Tower9%
- Blackmoor8%
- Kordisen3%
- ZUOFENG3%
- Rainberg2%
- Open — no brand owns it (15 brands, 16%)
Demand
Frying Pan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Frying Pan search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- frying pan828K/yr
- pan525K/yr
- non stick frying pan462K/yr
- frying pans nonstick380K/yr
- tefal frying pan253K/yr
- frying pan with lid178K/yr
- frying pans166K/yr
- induction frying pan109K/yr
- small frying pan84K/yr
- omelette pan82K/yr
Reviews and returns
What reviews say buyers love and hate about Frying Pan
We read the reviews and the return reasons for every product selling here.
“Not non stick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frying Pan questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









