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Frying Pan

Maybe

Shoppers spend $2.9M a year here. But demand is soft, at -18.1% this quarter, so Frying Pan is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£2.9M/yr3.6M searches / yr
90-day growth
-18.1%search demand this quarter
Competition
35%top-5 click share · 21 brands · 359 sellers

Flapen Score

Frying Pan against its category

The dotted line is the Home & Garden average. Past it, Frying Pan is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frying Pan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frying Pan 3.6M times last year and spent an estimated £2.9M. The top 5 brands take 82% of clicks. Demand peaks in Oct. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.9M a year.

Searches, last 12 months
3.6M
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
3.8%
Market size, estimated
£2.9Ma year
Peak month
October1.6× the quietest month
Top search term
frying pan828K searches a year

02 · Price

A sale here is worth £21.08.

Listings sell for £21.08 on average, from £4.22 to £149.03. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £21.08 that is £42K to £53K a year per listing.

Average price
£21.08inside the $15 to $100 sweet spot
Price range
£4.22–£149.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
2,000–2,500
Revenue per listing a year
£42K–£53K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #1,261 within Cookware. It carries 4,653 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
94%
Out of stock, average day
5.7%
Average rank
#1,261in Cookware
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,653per listing
Listings tracked
49

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
51 months

Products

Top Frying Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£86K£172K£258K£344K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

359

Top-5 brand share

82%

Top 20: 99%

Top-5 click share

35%

Top 20: 73%

Open market

16%

  • Tefal59%
  • Tower9%
  • Blackmoor8%
  • Kordisen3%
  • ZUOFENG3%
  • Rainberg2%
  • Open — no brand owns it (15 brands, 16%)

Demand

Frying Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Frying Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frying pan828K/yr
  • pan525K/yr
  • non stick frying pan462K/yr
  • frying pans nonstick380K/yr
  • tefal frying pan253K/yr
  • frying pan with lid178K/yr
  • frying pans166K/yr
  • induction frying pan109K/yr
  • small frying pan84K/yr
  • omelette pan82K/yr

Reviews and returns

What reviews say buyers love and hate about Frying Pan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness28%−0.20

Not non stick

everything sticks to it

Not none stick

Quality-Overall12%+1.27

Bad quality

Complete garbage

These are cheap compared to competitors because they are appalling quality

Durability7%−0.04

Didn't last as long as expected

warped on 1st use

Unfortunately, the problems started from the very first use

Size-Overall5%+0.31

Almost too big

Bought the wrong size

Very small

Weight Heavy5%

heavier than I expected

Heavier than expected

very heavy

Love

Quality-Overall26%+1.27

This is a good quality item at a good price with excellent delivery time

the build quality is great

Absolute Quality

Value For Money13%+0.93

Fair price

affordable price

Money well spent

Ease Of Cleaning10%+0.79

Easy to clean up

Easily cleaned

Very good easy to wash

Adhesion/Stickiness6%−0.20

Good quality non stick

Nice looking good non stick serface

Well these pans just excel fantastic fab build quality excellent non stick

Size-Overall5%+0.31

Nice sized set

Size is perfect

Good size range

Return

2.1% Return rate 55% Fixable by listing

Size-Overall45%▇███▇▇

Almost too big

Bought the wrong size

Very small

Compatibility-Overall16%▇█▇▇██

Doesnt work on every hob

It doesnt work with induction

Doesn't work on induction hobs

Functionality-Overall8%▇▇███▇

Didnt work

so it basically doesn't work in the worst possible way

None stick doesnt work very

Adhesion/Stickiness5%█▄▆▆▆▆

Not non stick

everything sticks to it

Not none stick

Quality-Overall4%▇▆▆▅█▆

Bad quality

Complete garbage

These are cheap compared to competitors because they are appalling quality

FAQ

Common Frying Pan questions

Answered from the same tracked data.