Frying Pan
MaybeShoppers spend $2.9M a year here. But demand is soft, at -18.1% this quarter, so Frying Pan is a Maybe.
- Flapen Score
- 59 / 100Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 5159
- Market size
- £2.9M/yr3.6M searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 35%top-5 click share · 21 brands · 359 sellers
Flapen Score
Frying Pan against its category
The dotted line is the Home & Garden average. Past it, Frying Pan is stronger. Inside it, weaker.
Market
The Frying Pan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Frying Pan 3.6M times last year and spent an estimated £2.9M. The top 5 brands take 82% of clicks. Demand peaks in Oct. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.9M a year.
- Searches, last 12 months
- 3.6M
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £2.9Ma year
- Peak month
- October1.6× the quietest month
- Top search term
- frying pan828K searches a year
02 · Price
A sale here is worth £21.08.
Listings sell for £21.08 on average, from £4.22 to £149.03. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £21.08 that is £42K to £53K a year per listing.
- Average price
- £21.08inside the $15 to $100 sweet spot
- Price range
- £4.22–£149.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £42K–£53K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #1,261 within Cookware. It carries 4,653 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 94%
- Out of stock, average day
- 5.7%
- Average rank
- #1,261in Cookware
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,653per listing
- Listings tracked
- 49
04 · Newcomers
Amazon counts 5 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Frying Pan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tefal Taste Non-Stick Twin Frying Pan Set 20 and 28 cm Black
- Price
- £19.81
- Rating
- 4.6/5
- Reviews
- 14,905
- Age
- 14y ago

Tefal Titanium Essential Non-Stick Frying Pan 24 cm Pancake Pan in One
- Price
- £13.55
- Rating
- 4.6/5
- Reviews
- 415
- Age
- 1y ago

Tefal Titanium Stone Non-Stick Frying Pan 30 cm Pancake Pan Black
- Price
- £20.91
- Rating
- 4.6/5
- Reviews
- 2,018
- Age
- 2y ago

Tefal Titanium Essential Non-Stick Frying Pan 30 cm Everyday Use
- Price
- £17.61
- Rating
- 4.6/5
- Reviews
- 316
- Age
- 1y ago

Tefal Comfort Max Stainless Steel Frying Pan 20 cm Thermo-Spot
- Price
- £14.16
- Rating
- 4.5/5
- Reviews
- 2,551
- Age
- 11y ago
Trending
90-day click momentum
Tefal Jamie Oliver Stainless Steel Frying Pan 24 cm Pancake Pan
- Price
- £21.37
- Rating
- 4.6/5
- Reviews
- 16,571
- Age
- 5y ago

JEETEE Aluminium Non Stick Frying Pan 20cm Grey
- Price
- £13.38
- Rating
- 4.6/5
- Reviews
- 4,155
- Age
- 4y ago

Tower Cerastone T81242 Forged Frying Pan with Non-Stick Coating and Soft Touch Handles 28cm Graphite
- Price
- £10.88
- Rating
- 4.2/5
- Reviews
- 4,484
- Age
- 10y ago

Tefal Titanium Stone Non-Stick Frying Pan 30 cm Pancake Pan Black
- Price
- £20.91
- Rating
- 4.6/5
- Reviews
- 2,018
- Age
- 2y ago

Rainberg 24CM Frying Pan with Lid Granite Nonstick Frying Pans with Lid Stone Frying Pan Induction Compatible (24CM)
- Price
- £13.91
- Rating
- 4.2/5
- Reviews
- 921
- Age
- 4y ago
Newest
by launch date
Kordisen Non Stick Frying Pan with Lid 28 cm Granite Induction Skillet Nonstick Healthy and Non-Toxic PFOA Free
- Price
- £23.19
- Rating
- 4.7/5
- Reviews
- 719
- Age
- 1y ago

Tefal Titanium Essential Non-Stick Frying Pan 24 cm Pancake Pan in One
- Price
- £13.55
- Rating
- 4.6/5
- Reviews
- 415
- Age
- 1y ago

Tefal Titanium Essential Non-Stick Frying Pan 30 cm Everyday Use
- Price
- £17.61
- Rating
- 4.6/5
- Reviews
- 316
- Age
- 1y ago

Tefal Titanium Essential Non-Stick Frying Pan 28 cm Pancake Pan
- Price
- £14.37
- Rating
- 4.6/5
- Reviews
- 437
- Age
- 1y ago

Tefal Titanium Essential Non-Stick Pancake Frying Pan 20 cm Non-Stick Coating Metal Safe Compatible with All Hobs Except Induction Flawless Glide Everyday Use B9410244
- Price
- £12.63
- Rating
- 4.5/5
- Reviews
- 385
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
21 falling
Sellers
359
Top-5 brand share
82%
Top 20: 99%
Top-5 click share
35%
Top 20: 73%
Open market
16%
- Tefal59%
- Tower9%
- Blackmoor8%
- Kordisen3%
- ZUOFENG3%
- Rainberg2%
- Open — no brand owns it (15 brands, 16%)
Demand
Frying Pan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Frying Pan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- frying pan828K/yr
- pan525K/yr
- non stick frying pan462K/yr
- frying pans nonstick380K/yr
- tefal frying pan253K/yr
- frying pan with lid178K/yr
- frying pans166K/yr
- induction frying pan109K/yr
- small frying pan84K/yr
- omelette pan82K/yr
Reviews and returns
What reviews say buyers love and hate about Frying Pan
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not non stick
everything sticks to it
Not none stick
Bad quality
Complete garbage
These are cheap compared to competitors because they are appalling quality
Didn't last as long as expected
warped on 1st use
Unfortunately, the problems started from the very first use
Almost too big
Bought the wrong size
Very small
heavier than I expected
Heavier than expected
very heavy
Love
This is a good quality item at a good price with excellent delivery time
the build quality is great
Absolute Quality
Fair price
affordable price
Money well spent
Easy to clean up
Easily cleaned
Very good easy to wash
Good quality non stick
Nice looking good non stick serface
Well these pans just excel fantastic fab build quality excellent non stick
Nice sized set
Size is perfect
Good size range
Return
2.1% Return rate 55% Fixable by listing
Almost too big
Bought the wrong size
Very small
Doesnt work on every hob
It doesnt work with induction
Doesn't work on induction hobs
Didnt work
so it basically doesn't work in the worst possible way
None stick doesnt work very
Not non stick
everything sticks to it
Not none stick
Bad quality
Complete garbage
These are cheap compared to competitors because they are appalling quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frying Pan questions
Answered from the same tracked data.









