frying pan
Worth a lookShows a $2.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible£2.9M£2.9M/yr · 3.6M searches
Avg price
Great£21.08avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good£4.22–£149.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad4,652.59avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, frying pan is a £2.9M/yr Amazon United Kingdom market (3.6M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct. Verdict: Worth a look — 59/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
frying pan market data
- Units sold / yr
- 125K–150K
- avg 2,000–2,500/product
- Revenue / yr
- £2.6M–£3.2M
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #1,261
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 90%
- Out of stock
- 5.7%
- Avg brand age
- 51 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
359
Top-5 brand share
82%
Top 20: 99%
Top-5 click share
35%
Top 20: 73%
Open market
16%
- Tefal59%
- Tower9%
- Blackmoor8%
- Kordisen3%
- ZUOFENG3%
- Rainberg2%
- Open — no brand owns it (15 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Top frying pan search terms
- frying pan828K/yr
- pan525K/yr
- non stick frying pan462K/yr
- frying pans nonstick380K/yr
- tefal frying pan253K/yr
- frying pan with lid178K/yr
- frying pans166K/yr
- induction frying pan109K/yr
- small frying pan84K/yr
- omelette pan82K/yr
Top frying pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tefal Taste Non-Stick Twin Frying Pan Set 20 and 28 cm Black
Tefal£19.814.6★14,905 rev
Tefal Titanium Essential Non-Stick Frying Pan 24 cm Pancake Pan in One
Tefal£13.554.6★415 rev
Tefal Titanium Stone Non-Stick Frying Pan 30 cm Pancake Pan Black
Tefal£20.914.6★2,018 rev
Tefal Titanium Essential Non-Stick Frying Pan 30 cm Everyday Use
Tefal£17.614.6★316 rev
Tefal Comfort Max Stainless Steel Frying Pan 20 cm Thermo-Spot
Tefal£14.164.5★2,551 rev
Newest
by launch date
Kordisen Non Stick Frying Pan with Lid 28 cm Granite Induction Skillet Nonstick Healthy and Non-Toxic PFOA Free
Kordisen£23.19719 rev
Tefal Titanium Essential Non-Stick Frying Pan 24 cm Pancake Pan in One
Tefal£13.55415 rev
Tefal Titanium Essential Non-Stick Frying Pan 30 cm Everyday Use
Tefal£17.61316 rev
Tefal Titanium Essential Non-Stick Frying Pan 28 cm Pancake Pan
Tefal£14.37437 rev
Tefal Titanium Essential Non-Stick Pancake Frying Pan 20 cm Non-Stick Coating Metal Safe Compatible with All Hobs Except Induction Flawless Glide Everyday Use B9410244
Tefal£12.63385 rev
Trending
90-day click momentum
Tefal Jamie Oliver Stainless Steel Frying Pan 24 cm Pancake Pan
Tefal£21.374.6★
JEETEE Aluminium Non Stick Frying Pan 20cm Grey
JEETEE£13.384.6★
Tower Cerastone T81242 Forged Frying Pan with Non-Stick Coating and Soft Touch Handles 28cm Graphite
Tower£10.884.2★
Tefal Titanium Stone Non-Stick Frying Pan 30 cm Pancake Pan Black
Tefal£20.914.6★
Rainberg 24CM Frying Pan with Lid Granite Nonstick Frying Pans with Lid Stone Frying Pan Induction Compatible (24CM)
Rainberg£13.914.2★
What buyers say about frying pan
What buyers praise and complain about, mined from review topics.What buyers love
“This is a good quality item at a good price with excellent delivery time”
“Fair price”
“Easy to clean up”
“Good quality non stick”
“Nice sized set”
“Great Frying Pan”
“Does the job”
“Completely non stick”
“Great for cooking”
“It is very lightweight”
What buyers complain about
“Not non stick”
“Bad quality”
“Didn't last as long as expected”
“Almost too big”
“heavier than I expected”
“The side of the pan heated unevenly”
“V expensive”
“this is not non-stick in the slightest”
“Doesnt work on every hob”
“Didnt work”
Top return reasons
Common questions
- Is frying pan profitable to sell on Amazon United Kingdom?
- The niche generates £2.9M/yr across 49 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Worth a look (59/100).
- How competitive is the frying pan niche?
- 21 brands and 359 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in frying pan?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 2.1%.
- When does demand for frying pan peak?
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the frying pan niche?
- Listings span £4.22–£149.03; the average listing price is £21.08 (sweet spot $15–$100). The average incumbent carries 4,653 reviews — the moat a new listing must climb.