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Fruit Trees

Fail

The top 5 brands take 100% of clicks, so Fruit Trees is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£35K/yr130K searches / yr
90-day growth
+4.8%search demand this quarter
Competition
46%top-5 click share · 5 brands · 7 sellers

Flapen Score

Fruit Trees against its category

The dotted line is the Home & Garden average. Past it, Fruit Trees is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fruit Trees market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fruit Trees 130K times last year and spent an estimated £35K. All 5 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
1.4%
Market size, estimated
£35Ka year
Peak month
April4.5× the quietest month
Top search term
fruit trees34K searches a year

02 · Price

A sale here is worth £18.83.

Listings sell for £18.83 on average, from £9.33 to £40.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £18.83 that is £0 to £2K a year per listing.

Average price
£18.83inside the $15 to $100 sweet spot
Price range
£9.33–£40.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #71 within Plants, Seeds & Bulbs. It carries 306 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
0%
Out of stock, average day
21.1%
Average rank
#71in Plants, Seeds & Bulbs
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
306per listing
Listings tracked
28

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Fruit Trees products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

0%

  • Thompson & Morgan51%
  • YouGarden23%
  • Carbeth Plants13%
  • GardenersDream7%
  • SUTTONS EST. 18066%

Demand

Fruit Trees search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 4.5×

Search terms

Top Fruit Trees search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fruit trees34K/yr
  • fruit trees for the garden uk29K/yr
  • fruit plants15K/yr
  • fruit tree16K/yr
  • dwarf fruit trees uk11K/yr
  • dwarf fruit trees8K/yr
  • fruit plants ready to plant uk5K/yr
  • patio fruit trees7K/yr
  • patio fruit trees in pots uk6K/yr

Reviews and returns

What reviews say buyers love and hate about Fruit Trees

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth36%+2.31

no new growth

No growth

Did not grow

Size-Overall26%−0.11

Quite small

Much bigger than I imagined

dissappointed in the size

Value For Money7%−0.02

Not worth the money spent

Waste of money

A bit pricey

Quality-Overall6%+1.21

poor quality control

Very poor quality

Not as good as expected

Moist/Dry6%−0.18

Not good dry now

However the solid was very dry

A bit dry

Love

Plant Growth55%+2.31

healthy plants

it is growing well

Nice plants

Quality-Overall13%+1.21

Very pleased with the quality of the trees, and the price

Amazing quality

Good quality plants

Value For Money10%−0.02

Good price

Worth the but

Excellent value

Size-Overall6%−0.11

Great size

I am pleased with the size of the actual plant

was a reasonable size for the money

Advertised Vs Actual Product3%−0.02

as advertised

Better than expected

As Described

Return

0.0% Return rate 17% Fixable by listing

Plant Growth38%▁█▁▇▆█

no new growth

No growth

Did not grow

Defective Material/Parts10%▁▁█▂▃▁
Size-Overall9%█▂▁▂▁▁

Quite small

Much bigger than I imagined

dissappointed in the size

Moist/Dry8%▁█▁▃▃▇

Not good dry now

However the solid was very dry

A bit dry

Quality-Overall7%▁▁█▆▅▁

poor quality control

Very poor quality

Not as good as expected

FAQ

Common Fruit Trees questions

Answered from the same tracked data.