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Fruit Bowl

Maybe

The top 5 brands take only 39% of clicks. But demand is soft, at -23.9% this quarter, so Fruit Bowl is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£427K/yr1.4M searches / yr
90-day growth
-23.9%search demand this quarter
Competition
36%top-5 click share · 44 brands · 79 sellers

Flapen Score

Fruit Bowl against its category

The dotted line is the Home & Garden average. Past it, Fruit Bowl is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fruit Bowl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fruit Bowl 1.4M times last year and spent an estimated £427K. The top 5 brands take 39% of clicks. Demand peaks in Jan. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £427K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
2.4%
Market size, estimated
£427Ka year
Peak month
January1.5× the quietest month
Top search term
fruit bowl806K searches a year

02 · Price

A sale here is worth £12.59.

Listings sell for £12.59 on average, from £5.16 to £29.11. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £12.59 that is £3K to £6K a year per listing.

Average price
£12.59under the $15 to $100 sweet spot
Price range
£5.16–£29.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #70 within Racks & Holders. It carries 606 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
85%
Out of stock, average day
11.2%
Average rank
#70in Racks & Holders
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
606per listing
Listings tracked
53

04 · Newcomers

Amazon counts 2 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Fruit Bowl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£13K£26K£38K£51K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 falling

Sellers

79

Top-5 brand share

39%

Top 20: 81%

Top-5 click share

36%

Top 20: 76%

Open market

56%

  • Fournine10%
  • Siocok9%
  • OrderlyGo9%
  • HAADI6%
  • Kaizen Casa5%
  • Kimona5%

Demand

Fruit Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Fruit Bowl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fruit bowl806K/yr
  • fruit basket187K/yr
  • fruit bowls61K/yr
  • fruit bowl with banana hanger49K/yr
  • fruit bowls for the kitchen22K/yr
  • black fruit bowl42K/yr
  • large fruit bowl28K/yr
  • fruit storage27K/yr
  • fruit baskets for kitchens35K/yr
  • fruits basket24K/yr

Reviews and returns

What reviews say buyers love and hate about Fruit Bowl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.13

Small fruit dish

This is huge

Small size

Value For Money8%−0.05

This looks much more expensive than it is

Expensive

not worth that price

Quality-Overall7%−0.01

Poor quality

Very cheaply made

I think that's a bit expensive for the quality

Assembly/Installation5%+1.09

Just needs a bit of patience to assemble

hard out to put together

It was a bit tricky to put together

Thickness4%−0.02

could be a bit deepy

I will say that its quite shallow

Mats are thin

Love

Quality-Overall20%−0.01

Quality and reliable

Good strong quality

Best Quality

Value For Money12%−0.05

Good buy

Great value

Excellent value

Strength11%+0.85

Quality and sturdy construction

Really sturdy baskets

Very sturdy

Assembly/Installation9%+1.09

Easy to assemble

Easy to put together

easy to set up

Size-Overall9%−0.13

Perfect fit

Its a great size for everyday use

fits my coffee table perfectly

Return

1.1% Return rate 69% Fixable by listing

Size-Overall55%▆▇█▇▆█

Small fruit dish

This is huge

Small size

Quality-Overall9%▃▅▆▅█▆

Poor quality

Very cheaply made

I think that's a bit expensive for the quality

Color5%█▇▅▅▆▃

ordered wrong colour

which is something I always worry about with lighter coloured kitchen items

Strength5%▄▄▃█▃▅

I was surprised how flimsy it was

Its not the most stable

Flimsy

Defective Material/Parts4%▃▇▅█▆▄

FAQ

Common Fruit Bowl questions

Answered from the same tracked data.