fruit bowl
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Review moat
Good605.62avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.16–£29.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£427K£427K/yr · 1.4M searches
Avg price
Good£12.59avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, fruit bowl is a £427K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan. Verdict: Worth a look — 58/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
fruit bowl market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- £378K–£504K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 77%
- Out of stock
- 11.2%
- Avg brand age
- 31 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
44 falling
Sellers
79
Top-5 brand share
39%
Top 20: 81%
Top-5 click share
36%
Top 20: 76%
Open market
56%
- Fournine10%
- Siocok9%
- OrderlyGo9%
- HAADI6%
- Kaizen Casa5%
- Kimona5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.9% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top fruit bowl search terms
- fruit bowl806K/yr
- fruit basket187K/yr
- fruit bowls61K/yr
- fruit bowl with banana hanger49K/yr
- fruit bowls for the kitchen22K/yr
- black fruit bowl42K/yr
- large fruit bowl28K/yr
- fruit storage27K/yr
- fruit baskets for kitchens35K/yr
- fruits basket24K/yr
Top fruit bowl products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Siocok Black Wire Fruit Basket Fruit Bowl Iron Arts Fruit Storage Baskets for Kitchen Counter for Home Decor Table Centerpiece Decorative Hold Vegetables Bread Snacks Potpourris (B)
Siocok£7.524.5★75 rev
OrderlyGo Thicken Fruit Bowl Basket with Banana Hanger - Durable Detachable Kitchen Countertop Organizer for Fruits Vegetables Snacks Metal Wire Countertop Storage Basket for Kitchen (Black)
OrderlyGo£16.764.7★212 rev
Fournine 2 Tier Fruit Bowl Basket with 2 Banana Hanger 2026 Pro Detachable Kitchen Countertop Organizer for Fruits Vegetables Snacks Metal Vegetable Storage Rack with Banana Holder Black
Fournine£12.794.7★319 rev
HAADI Fruits Bowl Basket Apple Shape Mesh with lid Tabletop Vegetable Holder Keep Unwanted Pets & Insects Out Kitchen Dishwashing Drain Basket (Red)
HAADI£9.744.3★1,314 rev
Kaizen Casa Wooden Round Shaped Serving Bowl for Fruit Dessert Platter Tray Dish Kitchen Dining Fruit Dessert Snack
Kaizen Casa£13.444.6★1,080 rev
Newest
by launch date
MYHOGOOD Fruit Bowl for Kitchen Corner Storage with Banana Holder Hook Durable Kitchen Countertop Organizer for Fruits Vegetables Thickened Metal Wire Fruit Basket Black
MYHOGOOD£15.025 rev
TheCozyBay Fruit Bowl Large Ceramic Decorative Bowl 28 cm Modern Serving Dishes for Table Kitchen Decor Centerpiece Versatile Countertop Organizer and Salad Bowl
TheCozyBay£24.8221 rev
Fournine 3 Tier Fruit Bowl Basket with 2 Banana Hanger 2026 Pro Detachable Kitchen Countertop Organizer for Fruits Vegetables Snacks Metal Vegetable Storage Rack with Banana Holder Black
Fournine£15.90319 rev
Fournine 2 Tier Fruit Bowl Basket with 2 Banana Hanger 2026 Pro Detachable Kitchen Countertop Organizer for Fruits Vegetables Snacks Metal Vegetable Storage Rack with Banana Holder Black
Fournine£12.79319 rev
Zykphao Black Metal Fruit Bowl Basket - Large Rust-Resistant Wire Fruit Holder for Kitchen Counter Modern Home Decor & Table Centerpiece (Shallow)
Zykphao£6.7947 rev
Trending
90-day click momentum
HOMQUEN Fruit Basket Fruit Bowl Fruit Basket Made of Metal Wire for Kitchen Fruit Bowl for Kitchen Counter Basket for Fruit Vegetables Bread Snacks Kitchen Helper (Round Short Black)
HOMQUEN£7.934.6★
MYHOGOOD Fruit Bowl for Kitchen Corner Storage with Banana Holder Hook Durable Kitchen Countertop Organizer for Fruits Vegetables Thickened Metal Wire Fruit Basket Black
MYHOGOOD£15.023.9★
Trendi 2 Tray Fruit Stand Fruit Bowl 2-Tier Mesh Fruit Basket with Wooden Handle Fruit Bowl Bread Basket Vegetable Bread Basket Modern for Kitchen Decoration Vegetables Fruits Snacks
Trendi£8.784.7★
apollo THE HOUSEWARES BRAND Flat Iron Banana Fruit Bowl Basket Hanger Fresh for Longer Size: 24x38x24 cm Black
Apollo Housewares£10.494.4★
HAADI Fruits Bowl Basket Apple Shape Mesh with lid Tabletop Vegetable Holder Keep Unwanted Pets & Insects Out Kitchen Dishwashing Drain Basket (Red)
HAADI£9.744.3★
What buyers say about fruit bowl
What buyers praise and complain about, mined from review topics.What buyers love
“Quality and reliable”
“Good buy”
“Quality and sturdy construction”
“Easy to assemble”
“Perfect fit”
“the storage capacity is excellent”
“Better than expected”
“Nice modern design too”
“Very handy”
“Stylish and functional”
What buyers complain about
“Small fruit dish”
“This looks much more expensive than it is”
“Poor quality”
“Just needs a bit of patience to assemble”
“could be a bit deepy”
“I was surprised how flimsy it was”
“was missing paint all over”
“One of the wooden handles has split already”
“ordered wrong colour”
“Rusty”
Top return reasons
Common questions
- Is fruit bowl profitable to sell on Amazon United Kingdom?
- The niche generates £427K/yr across 53 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Worth a look (58/100).
- How competitive is the fruit bowl niche?
- 44 brands and 79 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in fruit bowl?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 1.1%.
- When does demand for fruit bowl peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the fruit bowl niche?
- Listings span £5.16–£29.11; the average listing price is £12.59 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.