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Frozen Party Decorations

Maybe

The top 5 brands take only 39% of clicks. But demand is soft, at -28.0% this quarter, so Frozen Party Decorations is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£59K/yr161K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
34%top-5 click share · 33 brands · 58 sellers

Flapen Score

Frozen Party Decorations against its category

The dotted line is the Home & Garden average. Past it, Frozen Party Decorations is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frozen Party Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frozen Party Decorations 161K times last year and spent an estimated £59K. The top 5 brands take 39% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
4.4%
Market size, estimated
£59Ka year
Peak month
January2.2× the quietest month
Top search term
frozen party decorations81K searches a year

02 · Price

A sale here is worth £8.32.

Listings sell for £8.32 on average, from £3.21 to £21.17. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.32 that is £832 to £2K a year per listing.

Average price
£8.32under the $15 to $100 sweet spot
Price range
£3.21–£21.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£832–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #678 within Party Supplies. It carries 679 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
21.9%
Average rank
#678in Party Supplies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
679per listing
Listings tracked
41

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Frozen Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

33 falling

Sellers

58

Top-5 brand share

39%

Top 20: 89%

Top-5 click share

34%

Top 20: 80%

Open market

55%

  • yumcute9%
  • Chukua9%
  • Luclay8%
  • Biapian7%
  • Heartsking7%
  • Procos6%

Demand

Frozen Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.2×

Search terms

Top Frozen Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frozen party decorations81K/yr
  • frozen birthday decorations32K/yr
  • frozen party13K/yr
  • frozen decorations9K/yr
  • elsa birthday decorations9K/yr
  • frozen birthday banner8K/yr
  • frozen birthday5K/yr
  • elsa party decorations5K/yr

Reviews and returns

What reviews say buyers love and hate about Frozen Party Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall43%−0.09

Average quality

Worst quality nothing to blow them up with. normally always get a straw of some kind

unfortunately pooor quality

Inflation/Deflation17%−0.11

Balloons shrank within a few hours of being blown up

no string all deflated by morning orb/circle one dont have a valve so dont hold any air do not buy

Shape/Style11%−0.07

This is not the look I was going for

Compatibility-Overall11%−0.07

Not all helium compatible

Value For Money6%+0.92

At £16.99 these are perhaps a little expensive as cheaper alternatives are available

Love

Quality-Overall27%−0.09

They looked stunning

Good quality

lovely quality for the price

Assembly/Installation12%+1.14

Really pretty and easy to put together

Easy to put up

Easy to put up and looks great

Value For Money11%+0.92

Good Value for money

Worth it

Good value for money

Color8%+0.75

nice colour

We had lots of compliments about the colours especially the balloons that had stars on

Pretty

Design-Overall7%−0.05

Nice design

Great design, lovely quality for the price

Return

1.0% Return rate 41% Fixable by listing

Quality-Overall23%▅▄▅▅▅█

Average quality

Worst quality nothing to blow them up with. normally always get a straw of some kind

unfortunately pooor quality

Size-Overall19%▄▄▄█▁▃
Color15%▁█▆▁▄▄
Adhesion/Stickiness7%▁▁▇▁█▇
Value For Money6%▁▆▇▁█▁

At £16.99 these are perhaps a little expensive as cheaper alternatives are available

FAQ

Common Frozen Party Decorations questions

Answered from the same tracked data.