frozen party decorations
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-28.0% this quarter) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Review moat
Good678.66avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.21–£21.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.32avg listing price — sweet spot $15–$100
Market size
Bad£59K£59K/yr · 161K searches
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, frozen party decorations is a £59K/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
frozen party decorations market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £50K–£67K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #678
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 21.9%
- Avg brand age
- 29 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
58
Top-5 brand share
39%
Top 20: 89%
Top-5 click share
34%
Top 20: 80%
Open market
55%
- yumcute9%
- Chukua9%
- Luclay8%
- Biapian7%
- Heartsking7%
- Procos6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.2×
Top frozen party decorations search terms
- frozen party decorations81K/yr
- frozen birthday decorations32K/yr
- frozen party13K/yr
- frozen decorations9K/yr
- elsa birthday decorations9K/yr
- frozen birthday banner8K/yr
- frozen birthday5K/yr
- elsa party decorations5K/yr
Top frozen party decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Snow Birthday Party Decorations 83 PCS Dreamly Birthday Party Supplies Set Include Birthday Banner Balloons Cake Toppers Cupcake Toppers Tablecloth Cups Plates and Napkins
Chukua£13.904.2★16 rev
Froze BirThday Decorations Banner for Girls- ElsPrincess Happy Birthday Banner Snowflake Party Decorations Bunting Garland and Hanging Decor for Kids ice Snow Theme Party Supplies Birthday Decoration
Luclay£8.215.0★5 rev
Biapian Frozen Balloons 20 Pcs Blue Purple Balloons 12 Inch Metallic Blue Purple Latex Balloon Silver Snowflake Confetti Balloon for Girls Frozen Snowflake Ice Snow Theme Birthday Party Decoration
Biapian£5.064.6★333 rev
BalloonA 3th Frozen Party Balloons Decorations Frozen Birthday Decorations Happy Birthday Balloons Frozen Birthday Banner Frozen Cake Decoration 3th Elsa Birthday Decoration for Girls
yumcute£8.370.0★0 rev
Procos 93843 Flag Banner Frozen 2 Wind Spirit FSC Mix Hanging Decoration Garland Birthday Theme Party
Procos£4.194.6★84 rev
Newest
by launch date
G.C 159pcs Birthday Party Decorations for Girls Blue Purple Balloon Garland Arch Kit with Snowflake Foil Balloons Tablecloth Backdrop Princess Birthday Decorations Supplies for Kids
G.C£14.123 rev
BalloonA 3th Frozen Party Balloons Decorations Frozen Birthday Decorations Happy Birthday Balloons Frozen Birthday Banner Frozen Cake Decoration 3th Elsa Birthday Decoration for Girls
yumcute£8.370 rev
BalloonA 4th Frozen Party Balloons Decorations Frozen Birthday Decorations Happy Birthday Balloons Frozen Birthday Banner Frozen Cake Decoration 4th Elsa Birthday Decoration for Girls
yumcute£8.490 rev
90PCS Princess Party Tableware Set Kids Birthday Party Supplies with Birthday Banner Plates Cups Napkins Tablecloths Cake Toppers Birthday Party Decorations for Girls
viallolipa£13.660 rev
81Pcs Birthday Decorations Frozen Party Decorations Kids Party Tableware Set Snowflakes Theme Birthday Party Plates Cups and Napkins Tablecloth 20 Guests
Heartsking£13.0839 rev
Trending
90-day click momentumG.C 159pcs Birthday Party Decorations for Girls Blue Purple Balloon Garland Arch Kit with Snowflake Foil Balloons Tablecloth Backdrop Princess Birthday Decorations Supplies for Kids
G.C£14.124.6★
BalloonA 4th Frozen Party Balloons Decorations Frozen Birthday Decorations Happy Birthday Balloons Frozen Birthday Banner Frozen Cake Decoration 4th Elsa Birthday Decoration for Girls
yumcute£8.490.0★
BalloonA 3th Frozen Party Balloons Decorations Frozen Birthday Decorations Happy Birthday Balloons Frozen Birthday Banner Frozen Cake Decoration 3th Elsa Birthday Decoration for Girls
yumcute£8.370.0★
90PCS Princess Party Tableware Set Kids Birthday Party Supplies with Birthday Banner Plates Cups Napkins Tablecloths Cake Toppers Birthday Party Decorations for Girls
viallolipa£13.660.0★
81Pcs Birthday Decorations Frozen Party Decorations Kids Party Tableware Set Snowflakes Theme Birthday Party Plates Cups and Napkins Tablecloth 20 Guests
Heartsking£13.084.5★
What buyers say about frozen party decorations
What buyers praise and complain about, mined from review topics.What buyers love
“They looked stunning”
“Really pretty and easy to put together”
“Good Value for money”
“nice colour”
“Nice design”
“Just as advertised”
“Great for my daughters party bags- kids loved them, great that there was a variety of characters to make up aswell, for boys and girls”
“good sticks really well”
“Sturdy, easy to assemble, and looks good”
“Lasts, doesn't fall down”
What buyers complain about
“Average quality”
“Balloons shrank within a few hours of being blown up”
“This is not the look I was going for”
“Not all helium compatible”
“At £16.99 these are perhaps a little expensive as cheaper alternatives are available”
“fell apart within an hour of being up”
Top return reasons
Common questions
- Is frozen party decorations profitable to sell on Amazon United Kingdom?
- The niche generates £59K/yr across 41 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the frozen party decorations niche?
- 33 brands and 58 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in frozen party decorations?
- Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Shape/Style. The return rate is 1.0%.
- When does demand for frozen party decorations peak?
- Demand peaks in Jan; the busiest month runs 2.2× the quietest.
- What does it cost to enter the frozen party decorations niche?
- Listings span £3.21–£21.17; the average listing price is £8.32 (sweet spot $15–$100). The average incumbent carries 679 reviews — the moat a new listing must climb.