Is front door wreaths for summer profitable to sell on Amazon United Kingdom?

The niche generates £54K/yr across 45 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is +25.5%. Flapen's verdict: Worth a look (62/100).

How competitive is the front door wreaths for summer niche?

33 brands and 102 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in front door wreaths for summer?

Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Material Quality. The return rate is 1.6%.

When does demand for front door wreaths for summer peak?

Demand peaks in Apr–May–Jun; the busiest month runs 6.7× the quietest.

What does it cost to enter the front door wreaths for summer niche?

Listings span £6.08–£27.33; the average listing price is £16.51 (sweet spot $15–$100). The average incumbent carries 136 reviews — the moat a new listing must climb.

front door wreaths for summer

Worth a look

Shows a thin review moat (136 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Great136.36

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great48%

top-5 brand share — no brand owns this niche

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Avg price

Great£16.51

avg listing price — sweet spot $15–$100

Price range

Good£6.08–£27.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+25.5%

90-day search growth — must beat 0% to launch

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£54K

£54K/yr · 162K searches

According to Flapen's Amazon United Kingdom niche tracking, front door wreaths for summer is a £54K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 62/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

front door wreaths for summer market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £33K–£41K; units × avg price
Conversion rate: 2.0%
Avg BSR: #174
Page quality: 0%
Prime: 76%
Sponsored: 87%
Out of stock: 11.8%
Avg brand age: 26 months
Avg seller age: 203 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

102

Top-5 brand share

48%

Top 20: 93%

Top-5 click share

34%

Top 20: 82%

Open market

46%

colorspec21%
Betylifoy8%
LuckyCao7%
PERFNIQUE6%
Prismoria6%
SogYupk6%

Demand & seasonality

Weekly Amazon search volume, last 66 weeks — +25.5% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 6.7×

Open Trend

Top front door wreaths for summer search terms

summer wreaths for front door36K/yr +36.5%1.6% conv.
summer door wreaths outdoor29K/yr +82.8%1.5% conv.
front door wreaths for summer22K/yr +58.9%1.0% conv.
summer door wreath23K/yr +7.3%1.2% conv.
front door decor9K/yr +13.5%0.0% conv.
flower wreath10K/yr -30.7%1.1% conv.
eucalyptus wreath11K/yr -40.3%0.7% conv.
dried flower wreath6K/yr -24.0%0.3% conv.
front door decorations outside11K/yr -48.6%0.1% conv.
floral wreath5K/yr -40.6%0.8% conv.

All search terms

Top front door wreaths for summer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Betylifoy Spring Door Wreath for Front Door Artificial Wreath Pansy Flower Artificial Green Wreath Large Colorful Spring Summer Wreath for Door Window Wall Decor

Betylifoy£23.464.0★182 rev

Eucalyptus Wreath for Front Door Spring Summer Colorful Flowers Wreath

LuckyCao£14.683.6★43 rev

COLORSPEC Eucalyptus Wreath for Front Door 50 cm/20 inch Spring Summer Green Wreath Lifelike Artificial Small Door Wreath Decoration for Farmhouse Wedding Home Window Wall Fireplace

colorspec£19.944.5★868 rev

Perfnique Spring Summer Wreaths for Front Door 50 cm Lambs Ear Wreath with Lavender Flowers and Eucalyptus Leaves Green Artificial Wreath for Door Window Farmhouse Wreath for Wall Decor (Lavender)

PERFNIQUE£18.624.2★293 rev

Peony Wreaths 56cm Large Full Handmade Spring Summer Wreaths with Artificial Champagne Pink Rose Blue Berry Green Leaves for All Year All Seasons Round Outdoor Farmhouse Front Door Decor

Prismoria£13.092.0★22 rev

Newest

by launch date

Spring Summer Wreath for Front Door Artificial Wildflower Spring Summer Door Wreath Decoration Colorful Garland Door Wreaths for Doors Window Wall Indoor Outdoor Décor (35cm/13.7in)

Zenova£13.7721 rev

6mo ago

petalyn Lavender Wreath for Front Door 20 Inch / 50 cm Artificial Spring Summer Purple Wreath UV Resistant Floral Door Wreath for Outdoor Indoor Wall Window Farmhouse Home Decor

petalyn£17.694 rev

6mo ago

Colorspec Eucalyptus Wreaths for Front Door 20in Spring Summer Wreath with Dandelion and berries Artificial Wreath Decoration for Home Wall Window Farmhouse Wedding Indoor&Outdoor All Year Round

colorspec£20.3121 rev

8mo ago

Spring Summer Wreath for Front Door Eucalyptus Wreath Door Wreaths Lifelike Artificial Small Door Wreath Decoration for Farmhouse Kitchens Wedding Home Wall Window Room

HMYCL£9.923 rev

8mo ago

CIR OASES 22-inch Spring Wreath Blue Yellow Hydrangea Red Rose Green Leaf Wreath Spring Summer Front Door Corridor Fireplace Decoration Festival Party Shop Decoration

CIR OASES£25.197 rev

11mo ago

What buyers say about front door wreaths for summer

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Excellent quality”

Value For Money16%

“Good for the price”

Color14%

“Lovely subtle colour”

Size-Overall8%

“this fits the bill perfectly”

Advertised Vs Actual Product8%

“It is exactly as is pictured”

Embellishment/Embroidery Quality6%

“This wreath is very well made”

Design-Overall4%

“Nicely made”

Shape/Style2%

“adds a stylish touch all year round”

Strength2%

“Its strong and sturdy”

Brightness/Shine/Glow2%

“brightens up the space nicely”

What buyers complain about

Quality-Overall18%

“in my opinion poor cheap quality”

Advertised Vs Actual Product18%

“not really as described”

Material Quality18%

“Lots of plastic, cheap looking”

Size-Overall12%

“Simply not fit for purpose”

Value For Money8%

“It is quite expensive”

Color5%

“Colours are garish and awful”

Thickness3%

“Not as thick”

Durability3%

“won't last more than a couple of seasons”

Strength2%

“Very flimsy, globes are polystyrene, won't last more than a couple of seasons”

Shape/Style1%

“Falls apart and its bent out of shape completely”

Top return reasons

Quality-Overall25%

Size-Overall23%

Advertised Vs Actual Product20%

Material Quality14%

Color5%

Value For Money3%