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Friendship Bracelet Making Kit

Friendship Bracelet Making Kit shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

60
Worth a look

Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 51

Market size 70Growth 49Conversion 41Competition 59Returns 97Price range 57Avg price 41Brand share 84Review moat 49Quality gap 35
This niche Category average · 5,777 niches

Is Friendship Bracelet Making Kit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Friendship Bracelet Making Kit is a £727K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jun–Jul–Aug–Nov–Dec. Verdict: Worth a look — 60/100.

Friendship Bracelet Making Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +19.3% over the last 90 days and 3.3% of searches end in a purchase.

£727K

revenue / yr

Units sold / yr80K
Search volume / yr+19.3%2.0M
Conversion rate3.3%
Avg price£10.93

Who owns the niche?

The top 5 brands hold 51% of demand, so 49% of the market is open.

49%

open market share

Brands · sellers23 · 59
Top-5 product click share49%
Open market49%
Avg brand age26 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement93%
New entrants (1y)3· 1 succeeded
Avg rating4.5★
Avg reviews1,604

Top Friendship Bracelet Making Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£73K£145K£218K£291K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

59

Top-5 brand share

51%

Top 20: 96%

Top-5 click share

49%

Top 20: 90%

Open market

44%

  • Fournine23%
  • Dazhqp11%
  • Funtopia6%
  • Galt6%
  • Gionlion5%
  • Lynnmos5%

Friendship Bracelet Making Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.0MCVR3.3%Products27Brands23Top 5 Brands51%OOS Rate3.3%Rating4.5★Reviews1,604Avg BSR#35
70K50KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Nov, Dec · busiest ÷ quietest = 2.4×

Top Friendship Bracelet Making Kit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bracelet making kit918K/yr
  • jewellery making kit378K/yr
  • friendship bracelet making kit156K/yr
  • bracelet making kits for girls126K/yr
  • bracelet making51K/yr
  • bracelet kit49K/yr
  • bead kit34K/yr
  • friendship bracelet kit38K/yr
  • jewelry making kit38K/yr
  • bracelet making kit adult30K/yr

What reviews say buyers love and hate about Friendship Bracelet Making Kit

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Value For Money20%

Really worth the money

Quality-Overall18%

The beads are good quality

Gifting Purpose15%

Birthday Gift

Color10%

The colours are bright

Fun/Entertainment Experience8%

So much fun

What buyers complain about

58% of reviews
Size-Overall21%

Item was tiny

Durability6%

Ordered two and both broke quickly

Quality-Overall6%

Not the best

Instructions/User Manual/Troubleshooting4%

Despite instructions difficult to use

Value For Money4%

Expensive for what you get

Friendship Bracelet Making Kit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

46%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
31%
2Gifting Purpose
12%
3Quality-Overall
12%
4Defective Material/Parts
8%
5Functionality-Overall
8%

Common Friendship Bracelet Making Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Friendship Bracelet Making Kit 60/100 on Amazon United Kingdom — Worth a look. The niche generates £727K/yr across 27 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +19.3% over the last 90 days.
Search demand for Friendship Bracelet Making Kit on Amazon United Kingdom peaks in Jun–Jul–Aug–Nov–Dec, where the busiest month runs 2.4× the quietest.