friendship bracelet making kit
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Market size
Good£727K£727K/yr · 2.0M searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.98–£28.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.3%90-day search growth — must beat 0% to launch
Review moat
Okay1,603.93avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.93avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, friendship bracelet making kit is a £727K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Jun–Jul–Aug–Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
friendship bracelet making kit market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £656K–£874K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 3.3%
- Avg brand age
- 26 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
59
Top-5 brand share
51%
Top 20: 96%
Top-5 click share
49%
Top 20: 90%
Open market
44%
- Fournine23%
- Dazhqp11%
- Funtopia6%
- Galt6%
- Gionlion5%
- Lynnmos5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.3% search growth over the last 90 days.Peak months: Jun, Jul, Aug, Nov, Dec · busiest ÷ quietest = 2.4×
Top friendship bracelet making kit search terms
- bracelet making kit918K/yr
- jewellery making kit378K/yr
- friendship bracelet making kit156K/yr
- bracelet making kits for girls126K/yr
- bracelet making51K/yr
- bracelet kit49K/yr
- bead kit34K/yr
- friendship bracelet kit38K/yr
- jewelry making kit38K/yr
- bracelet making kit adult30K/yr
Top friendship bracelet making kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fournine 5300 Pcs Clay Beads Friendship Bracelet Making Kit Preppy Flat Polymer Heishi Beads for Jewellery Making Kit with Charms DIY Craft Gifts for Teen Girls
Fournine£6.264.5★2,590 rev
Dazhqp 20000 Clay Beads Bracelet Making Kit 96 Colours 5 Boxes Flat Polymer Heishi Beads Set for Friendship Jewellery Necklace Earring Making Kit with Charm Crafts Gifts for Teen Girls Kids Adults
Dazhqp£11.104.7★569 rev
Gionlion 6000 Clay Beads Bracelet Making Kit Friendship Bracelet Kits Preppy Beads for Jewellery Making Flat Heishi Bead for Bracelet Arts and Crafts Gifts for Teen Girls
Gionlion£6.424.6★1,415 rev
Lynnmos Clay Beads 8000 Pcs 2 Boxes Bracelet Making Kit - 24 Colors for Bracelet Making Set - Heishi Disc Beads for Jewelry Making kit with Charms and Gift Pack for Girls
Lynnmos£11.354.6★2,681 rev
Amteker Bracelet Making Kits for Girls Jewellery Making Kit Birthday Presents Unicorn Gifts for Teenage Girls Arts Craft Kits for Kids Age 4-9 DIY Beads Friendship Bracelet Making Kit 24 Colours
Amteker£8.284.6★2,750 rev
Newest
by launch date
Bracelet Making Kit 3mm Seed Beads Jewellery Making Kit for Adult DIY Gift
QDXQHS£10.2811 rev
Khanera Friendship Bracelet Making Kit. Contains 9500 Pcs Including Tassels Extra Vowels and All You Need to Make Fancy Bracelets & Necklaces. A Great Arts & Crafts kit to Give as a Gift.
Khanera£10.1827 rev
1042 Pony Beads Funtopia 26 Colors Kandi Beads for Bracelet Making 200 Letter Bead Assorted Clay Bead Charms Jewellery Making Kit 4 Rolls Elastic Strings & Tweezers DIY Crafts for Kids Adults
Funtopia£8.54254 rev
Cool MAKER Stackd Heishi Studio Bracelet Making Kit with Easy Beading Pen & Over 1200 Beads for Bracelets Makes 15 Arts and Crafts Kids Toys for Girls Ages 7 and up
Cool MAKER£16.892,019 rev
CAwished 1600Pcs Natural Stone Crystal Beads Friendship Bracelet Making Kit Gemstone Chip Beads for Bracelet Jewellery Making with Charms DIY Craft Gifts for Teen Girls
CAwished£11.2283 rev
Trending
90-day click momentumBracelet Making Kit 3mm Seed Beads Jewellery Making Kit for Adult DIY Gift
QDXQHS£10.284.7★
Khanera Friendship Bracelet Making Kit. Contains 9500 Pcs Including Tassels Extra Vowels and All You Need to Make Fancy Bracelets & Necklaces. A Great Arts & Crafts kit to Give as a Gift.
Khanera£10.184.8★
1042 Pony Beads Funtopia 26 Colors Kandi Beads for Bracelet Making 200 Letter Bead Assorted Clay Bead Charms Jewellery Making Kit 4 Rolls Elastic Strings & Tweezers DIY Crafts for Kids Adults
Funtopia£8.544.6★
Funtopia 1400 Pcs Glass Beads for Bracelet Making 34 Colors 6mm Crystal Gemstone Beads Imitative Jade Bead for Jewelry Making DIY Crafts Supplies for Bracelet Necklace Phone Charm Girls Adults
Funtopia£9.054.6★
900 Pony Beads 200 Letter Beads Jewelry 60 Colorful Clay Bead Kandi Bracelet Making Kit for Girls 30 M Elastic Rope Scissors Tweezers DIY Crafts Necklace Make Party Gifts
LYMOOR£8.094.6★
What buyers say about friendship bracelet making kit
What buyers praise and complain about, mined from review topics.What buyers love
“Really worth the money”
“The beads are good quality”
“Birthday Gift”
“The colours are bright”
“So much fun”
“Easy to use”
“As described”
“Good value for the amount of pieces you get”
“Great storage”
“the sizes is perfect”
What buyers complain about
“Item was tiny”
“Ordered two and both broke quickly”
“Not the best”
“Despite instructions difficult to use”
“Expensive for what you get”
“It's was terrible to make not worth it the elastic wouldn't hold properly”
“Do yourself a favour and dont risk purchasing this one, it is a waste of time and cheap plastic”
“Hard to use”
“It was really hard”
“The findings are very flimsy”
Top return reasons
Common questions
- Is friendship bracelet making kit profitable to sell on Amazon United Kingdom?
- The niche generates £727K/yr across 27 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +19.3%. Flapen's verdict: Worth a look (60/100).
- How competitive is the friendship bracelet making kit niche?
- 23 brands and 59 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in friendship bracelet making kit?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.6%.
- When does demand for friendship bracelet making kit peak?
- Demand peaks in Jun–Jul–Aug–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the friendship bracelet making kit niche?
- Listings span £4.98–£28.43; the average listing price is £10.93 (sweet spot $15–$100). The average incumbent carries 1,604 reviews — the moat a new listing must climb.