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Friends Photo Frame

Maybe

An estimated 1.0% of orders come back. But shoppers spend an estimated $35K a year here, so Friends Photo Frame is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£35K/yr109K searches / yr
90-day growth
+23.8%search demand this quarter
Competition
40%top-5 click share · 23 brands · 64 sellers

Flapen Score

Friends Photo Frame against its category

The dotted line is the Home & Garden average. Past it, Friends Photo Frame is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Friends Photo Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Friends Photo Frame 109K times last year and spent an estimated £35K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
+23.8%
Conversion, latest week
3.1%
Market size, estimated
£35Ka year
Peak month
December3.3× the quietest month
Top search term
friends photo frame28K searches a year

02 · Price

A sale here is worth £10.35.

Listings sell for £10.35 on average, from £4.95 to £20.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.35 that is £0 to £1K a year per listing.

Average price
£10.35under the $15 to $100 sweet spot
Price range
£4.95–£20.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #1,705 within Photo Albums, Frames & Accessories. It carries 195 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
78%
Out of stock, average day
5.8%
Average rank
#1,705in Photo Albums, Frames & Accessories
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
195per listing
Listings tracked
37

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Friends Photo Frame products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

64

Est. top-5 brand share

57%

Top 20: 97%

Est. top-5 click share

40%

Top 20: 81%

Open market

37%

  • Widdop and Co22%
  • Sass & Belle11%
  • Shudehill Giftware9%
  • Carousel Home8%
  • Happy Homewares7%
  • CREATCABIN6%

Demand

Friends Photo Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Friends Photo Frame search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • friends photo frame28K/yr
  • best friend photo frame24K/yr
  • friend photo frame13K/yr
  • best friends photo frame11K/yr
  • best friend frame7K/yr
  • friends photo frame 6x46K/yr
  • bestie photo frame5K/yr
  • friends frame5K/yr
  • best friend picture frames5K/yr
  • friends picture frame5K/yr

Reviews and returns

What reviews say buyers love and hate about Friends Photo Frame

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Frame Quality”
1.0%of orders come back
“Frame inside broken”
A buyer, on “Frame Quality”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Friends Photo Frame questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data