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Friends Mug

Fail

Shoppers spend an estimated $27K a year here, so Friends Mug is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£27K/yr81K searches / yr
90-day growth
-34.1%search demand this quarter
Competition
38%top-5 click share · 33 brands · 89 sellers

Flapen Score

Friends Mug against its category

The dotted line is the Home & Garden average. Past it, Friends Mug is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Friends Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Friends Mug 81K times last year and spent an estimated £27K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-34.1%
Conversion, latest week
3.4%
Market size, estimated
£27Ka year
Peak month
December5.1× the quietest month
Top search term
friend mug22K searches a year

02 · Price

A sale here is worth £9.77.

Listings sell for £9.77 on average, from £7.36 to £15.80. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £9.77 that is £0 to £977 a year per listing.

Average price
£9.77under the $15 to $100 sweet spot
Price range
£7.36–£15.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£977
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #2,414 within Glassware. It carries 633 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
88%
Out of stock, average day
10.9%
Average rank
#2,414in Glassware
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
633per listing
Listings tracked
42

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Friends Mug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£803£2K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

33 falling

Sellers

89

Est. top-5 brand share

47%

Top 20: 90%

Est. top-5 click share

38%

Top 20: 83%

Open market

48%

  • Widdop and Co15%
  • Friends11%
  • Stuff48%
  • East of India8%
  • Two Up Two Down6%
  • Me To You Bear5%

Demand

Friends Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Friends Mug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • friend mug22K/yr
  • friends mug19K/yr
  • best friend mug15K/yr
  • friend mugs for women10K/yr
  • friendship mug6K/yr
  • central perk mug5K/yr
  • best friend mugs5K/yr

Reviews and returns

What reviews say buyers love and hate about Friends Mug

We read the reviews and the return reasons for every product selling here.

62%of positive reviews mention “Gifting Purpose”
33%of negative reviews mention “Gifting Purpose”
0.8%of orders come back
“Also the little gift card inside came all bent”
A buyer, on “Gifting Purpose”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Friends Mug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data