Friends Mug
a small market ($27K/yr) — Friends Mug doesn't clear our bar today.
Flapen Score
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Is Friends Mug profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Friends Mug is a £27K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Friends Mug: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -34.1% over the last 90 days and 3.4% of searches end in a purchase.
£27K
revenue / yr
Who owns the niche?
The top 5 brands hold 47% of demand, so 53% of the market is open.
53%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 42 products
Top Friends Mug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Friends Coffee Mug in Presentation Gift Box (Central Perk Design) Ceramic Mug Official Merchandise 22oz/625ml One Size
- Price
- £12.41
- Rating
- 4.7/5
- Reviews
- 3,141
- Age
- 9y ago
Widdop Moments If Friends were Flowers Id Pick You Mug - Ceramic Stoneware Mug - FAW Colour - Coffee Mug Tea Hot Drinks - Approx 350ml - Gift for Loved One Birthday Present
- Price
- £8.43
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 2y ago
Stuff4 Winnie The Pooh Mug for Men Women - My Favourite Day - Happy Birthday Gift for Mum Dad Sister Brother Daughter Uncle Auntie Nan Grandad Colleague 11oz Ceramic Dishwasher Safe Coffee Mugs Cup
- Price
- £9.01
- Rating
- 4.9/5
- Reviews
- 41
- Age
- 2y ago
Me to You Tatty Teddy Luxury New Bone China Mug for A True Friend - Gift Box - Signature Collection
- Price
- £7.96
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 1y ago
Doublewhale Friend Friendship Gifts Coffee Mug - Good Fiends are Like Stars 14 Oz Pink Ceramic Marble Mug Tea Cup Ideal Gifts for Women Girls Friends Birthday
- Price
- £9.55
- Rating
- 4.8/5
- Reviews
- 3,354
- Age
- 6y ago
Trending
90-day click momentum
MUGGZ Personalised Friends Icons Mug Funny TV Fan Gift Wraparound Quote Cup Optional Name Black or Purple Mug Coaster Card
- Price
- £9.31
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 3mo ago
ALINK Bestie Coffee Mug 11oz Cute Friendship Gift for Women Soul Sister Mug Best Friend Birthday Gifts for Female Friend Funny Aesthetic Ceramic Cup for Christmas Mothers Day
- Price
- £8.39
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Biching Best Friend Friendship Gifts for Women Friend Birthday Gift Ideas for Her Friends Female Besties Sister BFF Ceramic Marble Coffee Mug Gifts Box Printed Gold 14oz Pink
- Price
- £9.47
- Rating
- 4.7/5
- Reviews
- 1,824
- Age
- 6y ago
Silver Buffalo FRD20133 Friends Central Perk Logo Ceramic Soup Mug 24-oz Multicolor
- Price
- £13.30
- Rating
- 4.8/5
- Reviews
- 12,008
- Age
- 8y ago
Widdop Moments Friends for Life Mug - Ceramic Stoneware Mug - Fawn Colour - Coffee Mug Tea Hot Drinks - Approx 350ml - Gift for Loved One Birthday Present
- Price
- £8.17
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 2y ago
Newest
by launch dateMUGGZ Personalised Friends Icons Mug Funny TV Fan Gift Wraparound Quote Cup Optional Name Black or Purple Mug Coaster Card
- Price
- £9.31
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 3mo ago
ALINK Bestie Coffee Mug 11oz Cute Friendship Gift for Women Soul Sister Mug Best Friend Birthday Gifts for Female Friend Funny Aesthetic Ceramic Cup for Christmas Mothers Day
- Price
- £8.39
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
MugsByAly Coworker Friendship Coffee Mug Work Made Us Colleague But the Fun & Laughter We Share Made Us Friends
- Price
- £9.47
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 11mo ago
Get Trend Friends Mug & Socks Set for Women & Teens 315ml/11oz Durable Tea & Coffee Mug with Soft Casual Calf Socks Stocking Fillers Gifts for Her (Black AOP Friends)
- Price
- £10.88
- Rating
- 4.6/5
- Reviews
- 370
- Age
- 1y ago
The Bestie Mug Best Friend Gift My Sidekick My Happy Place My Partner in Crime My Soul Sister
- Price
- £9.06
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
33 falling
Sellers
89
Top-5 brand share
47%
Top 20: 90%
Top-5 click share
38%
Top 20: 83%
Open market
48%
- Widdop and Co15%
- Friends11%
- Stuff48%
- East of India8%
- Two Up Two Down6%
- Me To You Bear5%
Friends Mug demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
Top Friends Mug search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- friend mug22K/yr
- friends mug19K/yr
- best friend mug15K/yr
- friend mugs for women10K/yr
- friendship mug6K/yr
- central perk mug5K/yr
- best friend mugs5K/yr
What reviews say buyers love and hate about Friends Mug
What buyers mention most, as a share of all reviews.
What buyers love
98% of reviews“Nice fun gift”
“Good quality mug”
“Good mug for the price”
“Beautiful mug just the right size”
“and colour”
What buyers complain about
67% of reviews“Also the little gift card inside came all bent”
“Smaller than I thought”
“Beige not pink otherwise lovely”
Friends Mug return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
17%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Friends Mug questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
