Skip to content

Fridge Organisers

Maybe

Returns run at only 1.3% of orders. But demand is soft, at -5.4% this quarter, so Fridge Organisers is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£305K/yr942K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
49%top-5 click share · 25 brands · 34 sellers

Flapen Score

Fridge Organisers against its category

The dotted line is the Home & Garden average. Past it, Fridge Organisers is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fridge Organisers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fridge Organisers 942K times last year and spent an estimated £305K. The top 5 brands take 63% of clicks. Demand peaks in Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 942K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £305K a year.

Searches, last 12 months
942K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
2.3%
Market size, estimated
£305Ka year
Peak month
August1.8× the quietest month
Top search term
fridge organisers533K searches a year

02 · Price

A sale here is worth £14.07.

Listings sell for £14.07 on average, from £7.14 to £26.82. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £14.07 that is £7K to £11K a year per listing.

Average price
£14.07under the $15 to $100 sweet spot
Price range
£7.14–£26.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #159 within Food Storage. It carries 2,019 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
84%
Out of stock, average day
6.5%
Average rank
#159in Food Storage
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,019per listing
Listings tracked
32

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Fridge Organisers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£37K£49K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

34

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

49%

Top 20: 89%

Open market

33%

  • KICHLY21%
  • Diwoker13%
  • changshengda12%
  • Unique Impression9%
  • Vtopmart8%
  • HUAYT4%

Demand

Fridge Organisers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.8×

Search terms

Top Fridge Organisers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fridge organisers533K/yr
  • fridge storage100K/yr
  • fridge storage containers77K/yr
  • fridge organiser49K/yr
  • fridge drawers27K/yr
  • fridge containers22K/yr
  • fridge storage containers with lids21K/yr
  • fridge organisers with lids16K/yr
  • fridge storage organiser14K/yr
  • fridge trays10K/yr

Reviews and returns

What reviews say buyers love and hate about Fridge Organisers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use15%−0.05

Not easy to use

Too 'fiddly' to open/close

I couldn't get on with it we tried several times

Strength12%−0.04

Not as robust as adverts suggest

Flimsy

Very flimsy

Size-Overall11%+0.18

Poor fit

Too long

the small containers really small

Functionality-Overall9%−0.12

Do not stack well in use

Doesn't turn that well

didn't work for me

Quality-Overall7%+0.35

Not as good as expected

Not the best

Poor quality

Love

Storage Capacity17%+2.33

Good storage options

Good storage

Storage

Quality-Overall17%+0.35

High quality containers

Amazing quality

well made

Ease Of Use11%−0.05

Easy to use

Really handy

Easy clean

Size-Overall10%+0.18

convenient size

Fit nicely in my drawers

Fits my drawer

Strength9%−0.04

Sturdy

Boxes are sturdy

Sturdy storage containers

Return

1.3% Return rate 77% Fixable by listing

Size-Overall66%▇▇█▇█▆

Poor fit

Too long

the small containers really small

Defective Material/Parts6%▆▅▃▃▂█
Advertised Vs Actual Product4%▅▄▂█▇▇

picture is misleading as to what you could actually store in them

Sellers pictures are misleading

Not as big as it looks in picture

Compatibility-Overall4%▆▁▆▄▂█
Quality-Overall4%▂█▅▆▃▅

Not as good as expected

Not the best

Poor quality

FAQ

Common Fridge Organisers questions

Answered from the same tracked data.