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Fridge Magnets

Maybe

Returns run at only 0.6% of orders. But prices span $2.75–$8.48, mostly outside the sweet spot, so Fridge Magnets is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£266K/yr733K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
46%top-5 click share · 25 brands · 37 sellers

Flapen Score

Fridge Magnets against its category

The dotted line is the Home & Garden average. Past it, Fridge Magnets is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fridge Magnets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fridge Magnets 733K times last year and spent an estimated £266K. The top 5 brands take 51% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 733K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £266K a year.

Searches, last 12 months
733K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
6.8%
Market size, estimated
£266Ka year
Peak month
January1.4× the quietest month
Top search term
fridge magnets393K searches a year

02 · Price

A sale here is worth £5.35.

Listings sell for £5.35 on average, from £2.75 to £8.48. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £5.35 that is £5K to £7K a year per listing.

Average price
£5.35under the $15 to $100 sweet spot
Price range
£2.75–£8.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #49 within Magnets. It carries 1,274 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#49in Magnets
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,274per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Fridge Magnets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£43K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

37

Top-5 brand share

51%

Top 20: 96%

Top-5 click share

46%

Top 20: 87%

Open market

42%

  • ZDZBLX18%
  • Wukong9%
  • PYJLBX8%
  • DUJEQM8%
  • WATELL8%
  • GAUDER7%

Demand

Fridge Magnets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Fridge Magnets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fridge magnets393K/yr
  • fridge magnet66K/yr
  • whiteboard magnets51K/yr
  • magnets for fridge35K/yr
  • magnets for whiteboard38K/yr
  • fridge magnets for adults35K/yr
  • strong fridge magnets18K/yr
  • white board magnets18K/yr
  • cute fridge magnets10K/yr
  • cute magnets12K/yr

Reviews and returns

What reviews say buyers love and hate about Fridge Magnets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.20

Hardly fit for purpose

it is too big

Too small

Magnetic Strength/Adsorption25%−0.02

Magnets do not work

magnets are not that strong

Magnets are weak

Strength8%+0.18

Very weak magnet

very weak

Not that strong

Quality-Overall4%+1.12

Poor quality

Poor quality item scratched fridge door

they are terrible quality - take it from me

Functionality-Overall3%−0.04

didnt work

Didnt work for me

Do not work

Love

Magnetic Strength/Adsorption31%−0.02

Excellent magnets

Ideal magnets

Strong magnets

Strength17%+0.18

Strong clips

Solid construction

Nice and strong

Quality-Overall13%+1.12

Quite pleased with their performance

Best quality

Good product

Advertised Vs Actual Product9%+1.39

As described

Good looks like the photo

Good, just what I needed

Value For Money6%+0.54

Good value for money

Good product for the price

Worth the money

Return

0.6% Return rate 48% Fixable by listing

Size-Overall43%█▇▇██▇

Hardly fit for purpose

it is too big

Too small

Magnetic Strength/Adsorption20%▆█▇▅▇▆

Magnets do not work

magnets are not that strong

Magnets are weak

Strength15%▆▆▅▇▅█

Very weak magnet

very weak

Not that strong

Quality-Overall6%▂▆██▅▆

Poor quality

Poor quality item scratched fridge door

they are terrible quality - take it from me

Functionality-Overall4%█▃▇▃▇▄

didnt work

Didnt work for me

Do not work

FAQ

Common Fridge Magnets questions

Answered from the same tracked data.