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Fridge Jug

Pass

Fridge Jug scores 67 out of 100, a Pass. Shoppers spend $111K a year here, search demand grew +164.1% this quarter, and returns run at 0.9% of orders.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£111K/yr182K searches / yr
90-day growth
+164.1%search demand this quarter
Competition
43%top-5 click share · 33 brands · 141 sellers

Flapen Score

Fridge Jug against its category

The dotted line is the Home & Garden average. Past it, Fridge Jug is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fridge Jug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fridge Jug 182K times last year and spent an estimated £111K. The top 5 brands take 43% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +164.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
+164.1%
Conversion, latest week
5.6%
Market size, estimated
£111Ka year
Peak month
July4.5× the quietest month
Top search term
water jug for fridge53K searches a year

02 · Price

A sale here is worth £10.94.

Listings sell for £10.94 on average, from £4.76 to £37.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £10.94 that is £1K to £3K a year per listing.

Average price
£10.94under the $15 to $100 sweet spot
Price range
£4.76–£37.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #216 within Food Storage. It carries 3,237 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
77%
Out of stock, average day
8.5%
Average rank
#216in Food Storage
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,237per listing
Listings tracked
39

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Fridge Jug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

141

Top-5 brand share

43%

Top 20: 87%

Top-5 click share

43%

Top 20: 81%

Open market

52%

  • LocknLock15%
  • ANGIX13%
  • Berglander6%
  • Décor5%
  • Sistema5%
  • Verve Jelly4%

Demand

Fridge Jug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.5×

Search terms

Top Fridge Jug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water jug for fridge53K/yr
  • fridge jug31K/yr
  • fridge water jug28K/yr
  • fridge door water jug16K/yr
  • fridge jug with lid15K/yr
  • fridge door jug14K/yr
  • jug with lid for fridge8K/yr
  • juice jugs with lid for fridge10K/yr
  • milk jug for fridge6K/yr

Reviews and returns

What reviews say buyers love and hate about Fridge Jug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof13%

It leaks

it is leaking

Leaks

Filtration9%+0.30

Not very good filtering

water will not filter through

Stopped filtering

Quality-Overall8%+0.68

Quite expensive for the quality, I feel

Awful quality

quality very cheap looking

Size-Overall7%+1.28

Lids too small

Quite big

Small

Durability6%−0.05

Broken within 2 months

Broke within two weeks

Broke within a day or two

Love

Quality-Overall19%+0.68

Amazing quality

Good strong quality

Lovely well made product which I'm very pleased with

Size-Overall14%+1.28

Great fit

easy to fit

Fits the door perfectly

Value For Money13%+0.91

Amazing price

Great value

Excellent value

Filtration12%+0.30

Great filter

Great water filter

the filters work wonderfully

Ease Of Use7%+0.61

Easy to use

Perfect for kids use

Easy to pour

Return

0.9% Return rate 53% Fixable by listing

Size-Overall43%▆█▇█▇▇

Lids too small

Quite big

Small

Filtration10%█▄▅▅▆▆

Not very good filtering

water will not filter through

Stopped filtering

Leak-Proof9%█▆▄▅▄▄

It leaks

it is leaking

Leaks

Quality-Overall5%▂▆██▅▆

Quite expensive for the quality, I feel

Awful quality

quality very cheap looking

Defective Material/Parts5%█▆▃▅▇▇

FAQ

Common Fridge Jug questions

Answered from the same tracked data.