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Fridge Jug

Pass

Fridge Jug scores 67 out of 100, a Pass. Shoppers spend an estimated $111K a year here, search demand grew +164.1% this quarter, and an estimated 0.9% of orders come back.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£111K/yr182K searches / yr
90-day growth
+164.1%search demand this quarter
Competition
43%top-5 click share · 33 brands · 141 sellers

Flapen Score

Fridge Jug against its category

The dotted line is the Home & Garden average. Past it, Fridge Jug is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fridge Jug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fridge Jug 182K times last year and spent an estimated £111K. The top 5 brands take 43% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +164.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £111K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
+164.1%
Conversion, latest week
5.6%
Market size, estimated
£111Ka year
Peak month
July4.5× the quietest month
Top search term
water jug for fridge53K searches a year

02 · Price

A sale here is worth £10.94.

Listings sell for £10.94 on average, from £4.76 to £37.85. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £10.94 that is £1K to £3K a year per listing.

Average price
£10.94under the $15 to $100 sweet spot
Price range
£4.76–£37.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #216 within Food Storage. It carries 3,237 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
77%
Out of stock, average day
8.5%
Average rank
#216in Food Storage
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,237per listing
Listings tracked
39

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Fridge Jug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

141

Est. top-5 brand share

43%

Top 20: 87%

Est. top-5 click share

43%

Top 20: 81%

Open market

52%

  • LocknLock15%
  • ANGIX13%
  • Berglander6%
  • Décor5%
  • Sistema5%
  • Verve Jelly4%

Demand

Fridge Jug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.5×

Search terms

Top Fridge Jug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • water jug for fridge53K/yr
  • fridge jug31K/yr
  • fridge water jug28K/yr
  • fridge door water jug16K/yr
  • fridge jug with lid15K/yr
  • fridge door jug14K/yr
  • jug with lid for fridge8K/yr
  • juice jugs with lid for fridge10K/yr
  • milk jug for fridge6K/yr

Reviews and returns

What reviews say buyers love and hate about Fridge Jug

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Leak-Proof”
0.9%of orders come back
“It leaks”
A buyer, on “Leak-Proof”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fridge Jug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data