Fridge Freezer
Fridge Freezer clears our launch bar: a $5.9M/yr market growing +40.4% this quarter with returns at 3.6%.
Flapen Score
Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 51
Is Fridge Freezer profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fridge Freezer is a £5.9M/yr Amazon United Kingdom market (5.1M searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jul. Verdict: Launch it — 60/100.
Fridge Freezer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +40.4% over the last 90 days and 0.6% of searches end in a purchase.
£5.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 78% of demand, so 22% of the market is open.
22%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 41 products
Top Fridge Freezer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Fridgemaster MC50175A 50cm Freestanding 60/40 Fridge Freezer - 175-litre capacity with Crisper box - Reversible Door - 4 Star Freezer Rating - LED Lighting -Mechanical Control- White - Energy Class E
- Price
- £155.35
- Rating
- 4.2/5
- Reviews
- 1,621
- Age
- 2y ago
COMFEE 174L Freestanding Fridge Freezer Low Frost RCB169BL2UK(E)
- Price
- £160.75
- Rating
- 4.0/5
- Reviews
- 143
- Age
- 1y ago
Fridgemaster MC50165EB 50cm Freestanding 60/40 Fridge Freezer - 175-litre capacity with Crisper box - Reversible Door - LED Lighting- 4 Star Freezer Rating - Black - E Rated
- Price
- £164.35
- Rating
- 4.2/5
- Reviews
- 1,621
- Age
- 2y ago
Willow WFF157W 157L Freestanding 70/30 Fridge Freezer with Adjustable Thermostat Mark-Proof Finish Low Frost 2 Year Warranty - White
- Price
- £160.59
- Rating
- 4.3/5
- Reviews
- 470
- Age
- 3y ago
HYE Fridge Freezer - Small 50/50 Freestanding Fridge Freezer 144cm Height 48cm Width 142 Litre Capacity Suitable For Apartments & Couples Compact Design For Small Kitchens White
- Price
- £160.65
- Rating
- 4.3/5
- Reviews
- 204
- Age
- 1y ago
Trending
90-day click momentum
Hisense RB327N4WBE 256 Litre 50/50 Freestanding Frost Free Fridge Freezer with Water Dispenser - E Rating
- Price
- £248.98
- Rating
- 4.5/5
- Reviews
- 1,062
- Age
- 2y ago
HYE 4 Door American Fridge Freezer - 394L Frost Free Freestanding Inox
- Price
- £335.25
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 10mo ago
Fridgemaster MC55240ES 55cm Freestanding 252 Litre 50/50 Fridge Freezer - LED Lighting - 4 Star Freezer Rating - Silver - E Rated H174.3 x W55.4 x D55.8 cm
- Price
- £214.09
- Rating
- 4.4/5
- Reviews
- 501
- Age
- 8mo ago
Indesit IB55 732 W UK Freestanding fridge freezer - White
- Price
- £235.89
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 2y ago
Fridgemaster MC50175A 50cm Freestanding 60/40 Fridge Freezer - 175-litre capacity with Crisper box - Reversible Door - 4 Star Freezer Rating - LED Lighting -Mechanical Control- White - Energy Class E
- Price
- £155.35
- Rating
- 4.2/5
- Reviews
- 1,621
- Age
- 2y ago
Newest
by launch dateFridgemaster MC55240ES 55cm Freestanding 252 Litre 50/50 Fridge Freezer - LED Lighting - 4 Star Freezer Rating - Silver - E Rated H174.3 x W55.4 x D55.8 cm
- Price
- £214.09
- Rating
- 4.4/5
- Reviews
- 501
- Age
- 8mo ago
HYE 4 Door American Fridge Freezer - 394L Frost Free Freestanding Inox
- Price
- £335.25
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 10mo ago
HYE Fridge Freezer - Small 50/50 Freestanding Fridge Freezer 144cm Height 48cm Width 142 Litre Capacity Suitable For Apartments & Couples Compact Design For Small Kitchens White
- Price
- £160.65
- Rating
- 4.3/5
- Reviews
- 204
- Age
- 1y ago
HYE Fridge Freezer - Small 50/50 Freestanding Fridge Freezer 144cm Height 48cm Width 142 Litre Capacity Suitable For Apartments & Couples Compact Design For Small Kitchens Silver
- Price
- £168.53
- Rating
- 4.3/5
- Reviews
- 204
- Age
- 1y ago
COMFEE 174L Freestanding Fridge Freezer Low Frost RCB169BL2UK(E)
- Price
- £160.75
- Rating
- 4.0/5
- Reviews
- 143
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
14 falling
Sellers
27
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
37%
Top 20: 75%
Open market
18%
- Fridgemaster36%
- HYE12%
- Hisense12%
- COMFEE'10%
- Willow7%
- Indesit4%
- Open — no brand owns it (8 brands, 18%)
Fridge Freezer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul · busiest ÷ quietest = 1.7×
Top Fridge Freezer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fridge freezer2.7M/yr
- fridge966K/yr
- fridge-freezers225K/yr
- fridge freezers freestanding141K/yr
- fridge freezer 50/50203K/yr
- refrigerators136K/yr
- hisense fridge freezer72K/yr
- frost free fridge freezer77K/yr
- 50/50 split fridge freezer38K/yr
- fridge freezer 50/50 frost free98K/yr
What reviews say buyers love and hate about Fridge Freezer
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Money well spent”
“Good quality fridge”
“Size is accurate”
“Beautifully stored”
“no noises”
What buyers complain about
72% of reviews“They probably wont fit it”
“they are not performing quality checks”
“is not cold enough to keep anything”
“water dispenser never worked”
“Not worth the price”
Fridge Freezer return rate & reasons
Why buyers send it back, as a share of all return requests.
3.6%
Return rate
64%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fridge Freezer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
