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Fridge Freezer

Maybe

Shoppers spend $5.9M a year here. But buyers convert on only 0.6% of searches, so Fridge Freezer is a Maybe.

Flapen Score
60
60 / 100
Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 51
Market size
£5.9M/yr5.1M searches / yr
90-day growth
+40.4%search demand this quarter
Competition
37%top-5 click share · 14 brands · 27 sellers

Flapen Score

Fridge Freezer against its category

The dotted line is the Home & Garden average. Past it, Fridge Freezer is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fridge Freezer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fridge Freezer 5.1M times last year and spent an estimated £5.9M. The top 5 brands take 78% of clicks. Demand peaks in Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.9M a year.

Searches, last 12 months
5.1M
Growth, 90 days vs prior 90
+40.4%
Conversion, latest week
0.6%
Market size, estimated
£5.9Ma year
Peak month
July1.7× the quietest month
Top search term
fridge freezer2.7M searches a year

02 · Price

A sale here is worth £189.41.

Listings sell for £189.41 on average, from £63.81 to £354.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £189.41 that is £47K to £95K a year per listing.

Average price
£189.41above the $15 to $100 sweet spot
Price range
£63.81–£354.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£47K–£95K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #15 within Household Appliances. It carries 488 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
78%
Out of stock, average day
1.9%
Average rank
#15in Household Appliances
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
488per listing
Listings tracked
41

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Fridge Freezer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£297K£593K£890K£1.2M101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

27

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

37%

Top 20: 75%

Open market

18%

  • Fridgemaster36%
  • HYE12%
  • Hisense12%
  • COMFEE'10%
  • Willow7%
  • Indesit4%
  • Open — no brand owns it (8 brands, 18%)

Demand

Fridge Freezer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Fridge Freezer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fridge freezer2.7M/yr
  • fridge966K/yr
  • fridge-freezers225K/yr
  • fridge freezers freestanding141K/yr
  • fridge freezer 50/50203K/yr
  • refrigerators136K/yr
  • hisense fridge freezer72K/yr
  • frost free fridge freezer77K/yr
  • 50/50 split fridge freezer38K/yr
  • fridge freezer 50/50 frost free98K/yr

Reviews and returns

What reviews say buyers love and hate about Fridge Freezer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall36%−0.10

They probably wont fit it

Too small

Small fridge freezer

Quality-Overall11%−0.08

they are not performing quality checks

poor manufacturer quality control

Poor quality

Heating5%−0.08

is not cold enough to keep anything

This was not in a heat wave

was giving up in the heat

Functionality-Overall4%−0.08

water dispenser never worked

Sadly when Tried Switch the Fridge on it would not Start

wouldn't work

Value For Money4%+2.45

Not worth the price

Not highly recommended for this price

expected more from this price

Love

Value For Money24%+2.45

Money well spent

Great deal

Excellent value for money

Quality-Overall17%−0.08

Good quality fridge

Good quality Fridge Freezer

Excellent product

Size-Overall14%−0.10

Size is accurate

I love the size

Really happy with the size

Storage Capacity9%+0.96

Beautifully stored

Good storage

good storage in drawers

Noise Level9%+0.72

no noises

Low noise

its quiet

Return

3.6% Return rate 64% Fixable by listing

Size-Overall55%██▆█▇▇

They probably wont fit it

Too small

Small fridge freezer

Defective Material/Parts9%▃▄▆▅▅█

faulty

Defective item sent and late delivery

The item stopped working after a couple of weeks

Functionality-Overall6%▅▅█▄▆▇

water dispenser never worked

Sadly when Tried Switch the Fridge on it would not Start

wouldn't work

Temperature Control3%▄▁██▇▆

Unable to regulate temperature

Won't get cold enough

is not cold enough to keep anything

Heating3%▄▄▅▃█▆

is not cold enough to keep anything

This was not in a heat wave

was giving up in the heat

FAQ

Common Fridge Freezer questions

Answered from the same tracked data.