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Fridge Food

Maybe

An estimated 0.4% of orders come back. But prices span $1.00–$12.12, mostly outside the sweet spot, so Fridge Food is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£381K/yr524K searches / yr
90-day growth
+87.5%search demand this quarter
Competition
62%top-5 click share · 20 brands · 56 sellers

Flapen Score

Fridge Food against its category

The dotted line is the Home & Garden average. Past it, Fridge Food is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fridge Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fridge Food 524K times last year and spent an estimated £381K. The top 5 brands take 62% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 524K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +87.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £381K a year.

Searches, last 12 months
524K
Growth, 90 days vs prior 90
+87.5%
Conversion, latest week
15.3%
Market size, estimated
£381Ka year
Peak month
July3.1× the quietest month
Top search term
bbq skewers73K searches a year

02 · Price

A sale here is worth £4.76.

Listings sell for £4.76 on average, from £1.00 to £12.12. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £4.76 that is £19K to £24K a year per listing.

Average price
£4.76under the $15 to $100 sweet spot
Price range
£1.00–£12.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£19K–£24K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #14 within Barbecue & Outdoor Dining. It carries 767 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#14in Barbecue & Outdoor Dining
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
767per listing
Listings tracked
20

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Fridge Food products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£38K£76K£114K£153K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

56

Est. top-5 brand share

62%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

34%

  • G4GADGET27%
  • Chef Aid15%
  • DAJING9%
  • IMEEA6%
  • 1ABOVE5%
  • Tala5%

Demand

Fridge Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.1×

Search terms

Top Fridge Food search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bbq skewers73K/yr
  • skewers127K/yr
  • kebab skewers83K/yr
  • wooden skewers66K/yr
  • bamboo skewers40K/yr
  • barbecue skewers14K/yr
  • kebab sticks19K/yr
  • wooden skewers for kebabs15K/yr
  • skewers wood23K/yr
  • skewer11K/yr

Reviews and returns

What reviews say buyers love and hate about Fridge Food

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Strength”
0.4%of orders come back
“They are a bit flimsy”
A buyer, on “Strength”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fridge Food questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data