Fridge Food
MaybeReturns run at only 0.4% of orders. But prices span $1.00–$12.12, mostly outside the sweet spot, so Fridge Food is a Maybe.
- Flapen Score
- 63 / 100Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 5163
- Market size
- £381K/yr524K searches / yr
- 90-day growth
- +87.5%search demand this quarter
- Competition
- 62%top-5 click share · 20 brands · 56 sellers
Flapen Score
Fridge Food against its category
The dotted line is the Home & Garden average. Past it, Fridge Food is stronger. Inside it, weaker.
Market
The Fridge Food market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fridge Food 524K times last year and spent an estimated £381K. The top 5 brands take 62% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
15.3% of searches ended in a purchase last week.
Shoppers searched for this 524K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +87.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £381K a year.
- Searches, last 12 months
- 524K
- Growth, 90 days vs prior 90
- +87.5%
- Conversion, latest week
- 15.3%
- Market size, estimated
- £381Ka year
- Peak month
- July3.1× the quietest month
- Top search term
- bbq skewers73K searches a year
02 · Price
A sale here is worth £4.76.
Listings sell for £4.76 on average, from £1.00 to £12.12. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £4.76 that is £19K to £24K a year per listing.
- Average price
- £4.76under the $15 to $100 sweet spot
- Price range
- £1.00–£12.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £19K–£24K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #14 within Barbecue & Outdoor Dining. It carries 767 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #14in Barbecue & Outdoor Dining
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 767per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Fridge Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
150 Bamboo Skewers 30cm in Length Wooden Skewers Sticks for BBQ Cocktail Shish Kabobs Chocolate FountainParty Essentials
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 1,050
- Age
- 7y ago
Chef Aid Bamboo Skewers Extra Long Food Safe Perfect for BBQs Roasting Kebabs Grilling and Fondues Pack of 100 Each Measuring 30.5cm / 12 inches
- Price
- £2.59
- Rating
- 4.6/5
- Reviews
- 4,183
- Age
- 19y ago
20PCS 20cm Stainless Steel Reusable Barbecue Skewer Metal Needles
- Price
- £4.70
- Rating
- 4.6/5
- Reviews
- 151
- Age
- 1y ago
IMEEA 16.5in/42cm Flat Kebab Skewers Stainless Steel Barbecue Skewers with Wooden Handle Flat Metal BBQ Skewers for Grilling Set of 6
- Price
- £10.74
- Rating
- 4.4/5
- Reviews
- 1,545
- Age
- 7y ago
1ABOVE 150 Pieces Natural Wooden Skewers for BBQAppetizer Cocktail Kabob Fruit and Chocolate Fountain SIZE-250 MM(10INCH) (1)
- Price
- £2.77
- Rating
- 4.5/5
- Reviews
- 1,260
- Age
- 5y ago
Trending
90-day click momentum
20 Pack Metal BBQ Skewers 20cm Stainless Steel Kebab Sticks
- Price
- £3.86
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 3mo ago
100 Wooden Items skewers 12cm Bamboo skewers Applicable to for Barbecues Fruit Kababs Charcuterie Accessories Burgers Cocktails Buffets Party Home and Kitchen
- Price
- £3.30
- Rating
- 3.6/5
- Reviews
- 14
- Age
- 6mo ago
Bamboo Paddle Skewers 12cm 100 Pack Wooden Skewers for Kebabs BBQ Barbecue Skewers Burger Sticks Cocktail Picks and Food Sticks for Appetizers Buffet and Grill Party
- Price
- £3.29
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 3mo ago
BBQ Metal Skewers Stainless Steel 20 PCS 7.87/20cm Food-Grade Kebab Turkey Lacers QQ CAT Reusable Skewers for Air Fryer Metal Skewer for Oven Halloween Christmas Party Turkey
- Price
- £3.32
- Rating
- 4.4/5
- Reviews
- 311
- Age
- 5y ago
Homealexa 15 BBQ Skewers Stainless Steel Flat Kebab Skewers Set of 20 Reusable with Storage Bag for Outdoor BBQ Family Party Shish Kabob
- Price
- £11.59
- Rating
- 4.6/5
- Reviews
- 1,761
- Age
- 7y ago
Newest
by launch dateBamboo Paddle Skewers 12cm 100 Pack Wooden Skewers for Kebabs BBQ Barbecue Skewers Burger Sticks Cocktail Picks and Food Sticks for Appetizers Buffet and Grill Party
- Price
- £3.29
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 3mo ago
20 Pack Metal BBQ Skewers 20cm Stainless Steel Kebab Sticks
- Price
- £3.86
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 3mo ago
100 Wooden Items skewers 12cm Bamboo skewers Applicable to for Barbecues Fruit Kababs Charcuterie Accessories Burgers Cocktails Buffets Party Home and Kitchen
- Price
- £3.30
- Rating
- 3.6/5
- Reviews
- 14
- Age
- 6mo ago
20 Pack 20cm Metal BBQ Skewers
- Price
- £6.53
- Rating
- 4.7/5
- Reviews
- 79
- Age
- 1y ago
20 PCS BBQ Metal Skewers Stainless Steel 7.87/20cm Food-Grade Metal Kebab Skewers for Kebabs Grilling Oven and BBQ - Durable & Reusable
- Price
- £4.55
- Rating
- 4.3/5
- Reviews
- 110
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
56
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
34%
- G4GADGET27%
- Chef Aid15%
- DAJING9%
- IMEEA6%
- 1ABOVE5%
- Tala5%
Demand
Fridge Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.1×
Search terms
Top Fridge Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bbq skewers73K/yr
- skewers127K/yr
- kebab skewers83K/yr
- wooden skewers66K/yr
- bamboo skewers40K/yr
- barbecue skewers14K/yr
- kebab sticks19K/yr
- wooden skewers for kebabs15K/yr
- skewers wood23K/yr
- skewer11K/yr
Reviews and returns
What reviews say buyers love and hate about Fridge Food
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
They are a bit flimsy
Theyre not the strongest things
Bit flimsy
They are tiny
Very small
A bit smaller than I thought
Very flimsy and wickedly sharp
These are unbelievably almost impossibly absolutely terrifyingly sharp
They are easily as sharp as a knife
the bamboo is too thick for that
Very thin
Very thin sticks
the quality proved rather inconsistent
Low quality
Poor Quality
Love
Perfect for what I need them for
Decent quality
Excellent product
Good for the price
Excellent value
Excellent value for money
Item as shown
Just what I needed
As described
And for this they are the perfect length
Good size
two squares of mango - so a great size for kids
Easy to use
Easy to thtead
which is handy
Return
0.4% Return rate 68% Fixable by listing
They are tiny
Very small
A bit smaller than I thought
the quality proved rather inconsistent
Low quality
Poor Quality
Thin
Very thin skewers
They are a bit flimsy
Theyre not the strongest things
Bit flimsy
The image shows a picture of fruit skewers which is what I wanted them for - I absolutely could not
The images on the listing are very misleading - those pics of well-stuffed kebabs
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fridge Food questions
Answered from the same tracked data.