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Fridge Calendar

Maybe

Returns run at only 0.7% of orders. But shoppers spend only $112K a year here, so Fridge Calendar is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£112K/yr158K searches / yr
90-day growth
+60.9%search demand this quarter
Competition
43%top-5 click share · 19 brands · 28 sellers

Flapen Score

Fridge Calendar against its category

The dotted line is the Home & Garden average. Past it, Fridge Calendar is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fridge Calendar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fridge Calendar 158K times last year and spent an estimated £112K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Sep–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +60.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
+60.9%
Conversion, latest week
6.7%
Market size, estimated
£112Ka year
Peak month
January3.1× the quietest month
Top search term
fridge calendar29K searches a year

02 · Price

A sale here is worth £10.65.

Listings sell for £10.65 on average, from £3.67 to £70.10. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.65 that is £1K to £3K a year per listing.

Average price
£10.65under the $15 to $100 sweet spot
Price range
£3.67–£70.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 40.8% of listings are out of stock. The average listing ranks #103 within Memo Boards. It carries 1,988 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
40.8%
Average rank
#103in Memo Boards
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,988per listing
Listings tracked
30

04 · Newcomers

Amazon counts 6 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
6Amazon's first-year sales bar
Average brand age
29 months

Products

Top Fridge Calendar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

28

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

43%

Top 20: 88%

Open market

30%

  • SWEETZER & ORANGE23%
  • Qupuce17%
  • Thboxes9%
  • hivillexun8%
  • LIMBJEY6%
  • LCPCX6%

Demand

Fridge Calendar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Fridge Calendar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fridge calendar29K/yr
  • magnetic calendar28K/yr
  • magnetic fridge calendar18K/yr
  • magnetic calendar for fridge37K/yr
  • fridge calendar magnetic34K/yr
  • fridge magnet calendar4K/yr
  • magnetic family calendar for fridge4K/yr
  • magnetic calendars3K/yr

Reviews and returns

What reviews say buyers love and hate about Fridge Calendar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.07

Too small

a lot of people aren't happy with the size

Big

Paper Quality15%−0.11

The paper quality is average

the paper was bent from not being stored properly

Sticker on the actual paper which has not come off easily

Quality-Overall7%−0.04

Not good quality

Rubbish quality

Poor quality

Connectivity-Overall4%−0.03

I also cant connect my events from iPhone/outlook calendar

Must be connected to the mains at all times

The Issue: Persistent Network Unstable error

Durability4%−0.03

Turning from one month to another has broken the gum

Stopped working after 4 months

Love

Quality-Overall16%−0.04

Amazing quality

The quality is good, the design is clear and functional, and it serves as a convenient reminder hub for busy households

The paper quality is good

Magnetic Strength/Adsorption13%+0.48

Good magnets

Its magnet strength is great

two robust magnetic strips provide a strong

Value For Money9%+0.89

Excellent value

Good price

Great value for money

Ease Of Use8%+0.67

Easy to use

Easy to write on

easy to read

Size-Overall7%−0.07

Great size

Good size, as advertised

like the size

Return

0.7% Return rate 57% Fixable by listing

Size-Overall42%█▇▇▇▇▇

Too small

a lot of people aren't happy with the size

Big

Functionality-Overall7%█▄▂▂▄▂
Magnetic Strength/Adsorption6%▁▅▇█▅▇

doesnt stick to the fridge or anything the magnets dont work at all

Magnet doesnt work

the magnet from the pen fell out

Adhesion/Stickiness6%▁▄▃█▅▆

When u move the page for another month the rest come of as is not glued properly

Would avoid because the glue keeping the pages together is rubbish

Avoid for bad glue

Quality-Overall6%▃█▇▂▄▅

Not good quality

Rubbish quality

Poor quality

FAQ

Common Fridge Calendar questions

Answered from the same tracked data.