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Freak in the Sheets Excel Mug

Fail

Prices span $3.10–$12.71, mostly outside the sweet spot, so Freak in the Sheets Excel Mug is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£18K/yr34K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
59%top-5 click share · 17 brands · 29 sellers

Flapen Score

Freak in the Sheets Excel Mug against its category

The dotted line is the Home & Garden average. Past it, Freak in the Sheets Excel Mug is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freak in the Sheets Excel Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Freak in the Sheets Excel Mug 34K times last year and spent an estimated £18K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
6.6%
Market size, estimated
£18Ka year
Peak month
December12.5× the quietest month
Top search term
spreadsheet gifts12K searches a year

02 · Price

A sale here is worth £7.99.

Listings sell for £7.99 on average, from £3.10 to £12.71. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £7.99 that is £0 to £799 a year per listing.

Average price
£7.99under the $15 to $100 sweet spot
Price range
£3.10–£12.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£799
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #2,715 within Glassware. It carries 29 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#2,715in Glassware
Average rating
4.73 starsAmazon United Kingdom average 4.36 stars
Average reviews
29per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Freak in the Sheets Excel Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

17 rising

Sellers

29

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

24%

  • Huipalon24%
  • Father Fox18%
  • Gift Republic14%
  • Getagift8%
  • YANKOIUK8%
  • VIROSA4%

Demand

Freak in the Sheets Excel Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.5×

Search terms

Top Freak in the Sheets Excel Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spreadsheet gifts12K/yr
  • excel mug9K/yr
  • spreadsheet mug6K/yr
  • excel gifts7K/yr

Reviews and returns

What reviews say buyers love and hate about Freak in the Sheets Excel Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall100%−0.20

Looks cheap and nasty, as a joke gift ok

Love

Gifting Purpose50%+4.90

Great secret Santa gift

Great for a secret Santa gift or someone who just loves a spreadsheet

Quality-Overall25%−0.20

good quality mug

Size-Overall25%−0.08

kind of fits with the computer theme

Return

0.7% Return rate 100% Fixable by listing

Size-Overall100%█▁▁▁▁▁

FAQ

Common Freak in the Sheets Excel Mug questions

Answered from the same tracked data.