Skip to content

Fox Repellent

Pass

Fox Repellent scores 78 out of 100, a Pass. Shoppers spend $273K a year here, search demand grew +77.9% this quarter, and returns run at 1.1% of orders.

Flapen Score
78
78 / 100
Top 1% of 5,777 Home & Garden niches · +27 vs the category median of 51
Market size
£273K/yr250K searches / yr
90-day growth
+77.9%search demand this quarter
Competition
38%top-5 click share · 30 brands · 165 sellers

Flapen Score

Fox Repellent against its category

The dotted line is the Home & Garden average. Past it, Fox Repellent is stronger. Inside it, weaker.

78Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fox Repellent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fox Repellent 250K times last year and spent an estimated £273K. The top 5 brands take 53% of clicks. Demand peaks in May–Aug–Sep. Flapen scores it 78 out of 100, a Pass.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +77.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £273K a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
+77.9%
Conversion, latest week
6.0%
Market size, estimated
£273Ka year
Peak month
September3.5× the quietest month
Top search term
fox repellent108K searches a year

02 · Price

A sale here is worth £18.04.

Listings sell for £18.04 on average, from £8.71 to £57.07. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £18.04 that is £5K to £9K a year per listing.

Average price
£18.04inside the $15 to $100 sweet spot
Price range
£8.71–£57.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 35.5% of listings are out of stock. The average listing ranks #189 within Plant Protection & Pest Control. It carries 594 reviews at 3.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
81%
Out of stock, average day
35.5%
Average rank
#189in Plant Protection & Pest Control
Average rating
3.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
594per listing
Listings tracked
48

04 · Newcomers

Amazon counts 8 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
8Amazon's first-year sales bar
Average brand age
29 months

Products

Top Fox Repellent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£11K£22K£33K£44K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

165

Top-5 brand share

53%

Top 20: 91%

Top-5 click share

38%

Top 20: 71%

Open market

42%

  • READY STEADY DEFEND15%
  • Crystal Opus14%
  • KinderPet10%
  • NaturePell7%
  • EFA International6%
  • Amross6%

Demand

Fox Repellent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Aug, Sep · busiest ÷ quietest = 3.5×

Search terms

Top Fox Repellent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fox repellent108K/yr
  • fox repellent for gardens uk31K/yr
  • fox repellent spray11K/yr
  • badger deterrent for gardens uk6K/yr
  • foxwatch ultrasonic fox deterrent7K/yr
  • badger repellent6K/yr
  • fox repellent for gardens44K/yr
  • fox deterrent spray4K/yr
  • anti fox5K/yr
  • fox spray4K/yr

Reviews and returns

What reviews say buyers love and hate about Fox Repellent

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall30%−0.82

it doesnt do anything

DOESN'T WORK

Not effective

Pest/Insect Control17%+0.18

Not successful in deterring pests

it didn't keep the foxes away

Rubbish repellent

Durability11%−0.23

Not durable

broke quite quickly

Don't last

Value For Money9%−0.07

WASTE OF MONEY

I thought quite expensive

Poor value

Smell5%+0.63

Smells like garlic

Smells terrible

smells pungent

Love

Pest/Insect Control18%+0.18

Great device for a pest free garden

Pairing it with other pest control methods or garden maintenance routines produces the most consistent results

Effective Cat pest repellent

Quality-Overall11%+0.86

Quality & Design: Solid construction

Excellent product

Overall, solid product

Smell8%+0.63

Nice scent

Excellent Product – Fresh Smelling and Highly Effective

Easy to use and reasonable smell

Value For Money7%−0.07

Good value

Great value for money

Great value for money

Ease Of Use6%+0.59

Easy to use

Easy to Place

it's easy to apply straight from the bottle

Return

1.1% Return rate 9% Fixable by listing

Functionality-Overall47%█▆▇▇██

it doesnt do anything

DOESN'T WORK

Not effective

Defective Material/Parts13%▂▅▇█▆▅

1 of the items has stopped working

Item does not seem to work

Product malfunction

Pest/Insect Control8%█▃▁▂▄▅

Not successful in deterring pests

it didn't keep the foxes away

Rubbish repellent

Advertised Vs Actual Product5%▁█▆▄▄▅

I can confirm this does not work as seen in the photo

I would be more cautious in future about the claims in adverts

the results dont quite match the impression given in the listing

Charging4%█▅▆▅▆▇

FAQ

Common Fox Repellent questions

Answered from the same tracked data.