fox food
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Review moat
Great277.75avg incumbent reviews — the moat a new listing must climb
Growth
Great+71.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.77avg listing price — sweet spot $15–$100
Market size
Bad£30K£30K/yr · 30K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.73–£9.15cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fox food is a £30K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
fox food market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- £27K–£34K
- units × avg price
- Conversion rate
- 14.5%
- Avg BSR
- #127
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Wild Things51%
- Jacobi Jayne34%
- Wildlife World8%
- Seedzbox7%
Top fox food search terms
- fox food24K/yr
- badger food3K/yr
- fox food dry3K/yr
Top fox food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WildThings Badger & Fox Food - With Added Vitamins & Minerals Delicious & Crunchy Texture Promotes Good Dental Health (2kg)
Wild Things£4.734.4★130 rev
Vales Fox & Badger Food specially developed used at Vale Wildlife Hospital meaty crunchy biscuits suitable and nutritious ideal addition to their natural diet (1.5kg)
Jacobi Jayne£9.154.5★64 rev
Wildlife World Badger/Fox Food 2Kg 190751/3535
Wildlife World£5.394.5★833 rev
Fox & Badger Food 1kg - Dry Biscuit Nuggets Mix - For Feeding Foxes & Badgers in Gardens & Reserves - Poultry Beef & Fish Meal White Rice Chicory Root Salmon Oil Wheat and Peas - Seedzbox
Seedzbox£7.814.2★84 rev
Newest
by launch dateVales Fox & Badger Food specially developed used at Vale Wildlife Hospital meaty crunchy biscuits suitable and nutritious ideal addition to their natural diet (1.5kg)
Jacobi Jayne£9.1564 rev
Fox & Badger Food 1kg - Dry Biscuit Nuggets Mix - For Feeding Foxes & Badgers in Gardens & Reserves - Poultry Beef & Fish Meal White Rice Chicory Root Salmon Oil Wheat and Peas - Seedzbox
Seedzbox£7.8184 rev
WildThings Badger & Fox Food - With Added Vitamins & Minerals Delicious & Crunchy Texture Promotes Good Dental Health (2kg)
Wild Things£4.73130 rev
Wildlife World Badger/Fox Food 2Kg 190751/3535
Wildlife World£5.39833 rev
Trending
90-day click momentumVales Fox & Badger Food specially developed used at Vale Wildlife Hospital meaty crunchy biscuits suitable and nutritious ideal addition to their natural diet (1.5kg)
Jacobi Jayne£9.154.5★
WildThings Badger & Fox Food - With Added Vitamins & Minerals Delicious & Crunchy Texture Promotes Good Dental Health (2kg)
Wild Things£4.734.4★
Fox & Badger Food 1kg - Dry Biscuit Nuggets Mix - For Feeding Foxes & Badgers in Gardens & Reserves - Poultry Beef & Fish Meal White Rice Chicory Root Salmon Oil Wheat and Peas - Seedzbox
Seedzbox£7.814.2★
Wildlife World Badger/Fox Food 2Kg 190751/3535
Wildlife World£5.394.5★
What buyers say about fox food
What buyers praise and complain about, mined from review topics.What buyers love
“Great kibble, foxes seem to love it”
“Great product and reasonable cost”
“Fox loves this food”
“Seems very well made and consistent, and has extra vitamins and minerals”
“My fox is very happy to enjoy this snack”
“It looks great quality with a good range of different ingredients”
“The lavender smell is nice”
“I was thrilled when a substantial 1.5kg bag arrived”
“The size of the pack is convenient”
“The texture is great — crunchy yet meaty”
What buyers complain about
“Dry expensive”
“Foxes don't seem to like the food”
“Dry expensive”
“doesnt last long because of the size of the badger set in the woods behind us”
“The only downside is the bag isnt very big”
Common questions
- Is fox food profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +71.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the fox food niche?
- 4 brands and 17 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fox food?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Moist/Dry. The return rate is 0.0%.
- What does it cost to enter the fox food niche?
- Listings span £4.73–£9.15; the average listing price is £6.77 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.