How competitive is the Fox Food niche on Amazon United Kingdom?

4 brands and 17 sellers compete in Fox Food on Amazon United Kingdom. The top 5 Fox Food products take 100% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Fox Food niche?

Fox Food sells for £6.77 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.73–£9.15. The average incumbent carries 278 reviews — the moat a new listing must climb.

Fox Food

a concentrated shelf (top 5 take 100% of clicks) — Fox Food doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51

This niche Category average · 5,777 niches

Is Fox Food profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fox Food is a £30K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Fox Food: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +71.2% over the last 90 days and 14.5% of searches end in a purchase.

£30K

revenue / yr

Units sold / yr5K

Search volume / yr+71.2%30K

Conversion rate14.5%

Avg price£6.77

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 17

Top-5 product click share100%

Open market0%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 4 products

Top Fox Food products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

WildThings Badger & Fox Food - With Added Vitamins & Minerals Delicious & Crunchy Texture Promotes Good Dental Health (2kg)

Price: £4.73
Rating: 4.4/5
Reviews: 130
Age: 2y ago

Vales Fox & Badger Food specially developed used at Vale Wildlife Hospital meaty crunchy biscuits suitable and nutritious ideal addition to their natural diet (1.5kg)

Price: £9.15
Rating: 4.5/5
Reviews: 64
Age: 7mo ago

Wildlife World Badger/Fox Food 2Kg 190751/3535

Price: £5.39
Rating: 4.5/5
Reviews: 833
Age: 15y ago

Fox & Badger Food 1kg - Dry Biscuit Nuggets Mix - For Feeding Foxes & Badgers in Gardens & Reserves - Poultry Beef & Fish Meal White Rice Chicory Root Salmon Oil Wheat and Peas - Seedzbox

Price: £7.81
Rating: 4.2/5
Reviews: 84
Age: 1y ago

Newest

by launch date

Vales Fox & Badger Food specially developed used at Vale Wildlife Hospital meaty crunchy biscuits suitable and nutritious ideal addition to their natural diet (1.5kg)

Price: £9.15
Rating: 4.5/5
Reviews: 64
Age: 7mo ago

Fox & Badger Food 1kg - Dry Biscuit Nuggets Mix - For Feeding Foxes & Badgers in Gardens & Reserves - Poultry Beef & Fish Meal White Rice Chicory Root Salmon Oil Wheat and Peas - Seedzbox

Price: £7.81
Rating: 4.2/5
Reviews: 84
Age: 1y ago

WildThings Badger & Fox Food - With Added Vitamins & Minerals Delicious & Crunchy Texture Promotes Good Dental Health (2kg)

Price: £4.73
Rating: 4.4/5
Reviews: 130
Age: 2y ago

Wildlife World Badger/Fox Food 2Kg 190751/3535

Price: £5.39
Rating: 4.5/5
Reviews: 833
Age: 15y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Wild Things51%
Jacobi Jayne34%
Wildlife World8%
Seedzbox7%

Top Fox Food search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fox food24K/yr +78.5%11.3% conv.
badger food3K/yr +48.3%12.1% conv.
fox food dry3K/yr +37.4%15.6% conv.

What reviews say buyers love and hate about Fox Food

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Pet Friendly21%

“Great kibble, foxes seem to love it”

Value For Money16%

“Great product and reasonable cost”

Taste-Overall14%

“Fox loves this food”

Quality-Overall13%

“Seems very well made and consistent, and has extra vitamins and minerals”

Fun/Entertainment Experience8%

“My fox is very happy to enjoy this snack”

What buyers complain about

84% of reviews

Value For Money34%

“Dry expensive”

Taste-Overall20%

“Foxes don't seem to like the food”

Moist/Dry10%

“Dry expensive”

Durability10%

“doesnt last long because of the size of the badger set in the woods behind us”

Size-Overall10%

“The only downside is the bag isnt very big”

Common Fox Food questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fox Food 44/100 on Amazon United Kingdom — Skip it. The niche generates £30K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +71.2% over the last 90 days.

Fox Food buyers on Amazon United Kingdom complain most about Value For Money, Taste-Overall, Moist/Dry, the themes mined from the niche's reviews. Its return rate is 0.0%.