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Fox Food

Fail

The top 5 products take 100% of clicks, so Fox Food is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£30K/yr30K searches / yr
90-day growth
+71.2%search demand this quarter
Competition
100%top-5 click share · 4 brands · 17 sellers

Flapen Score

Fox Food against its category

The dotted line is the Home & Garden average. Past it, Fox Food is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fox Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fox Food 30K times last year and spent an estimated £30K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

14.5% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +71.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+71.2%
Conversion, latest week
14.5%
Market size, estimated
£30Ka year
Top search term
fox food24K searches a year

02 · Price

A sale here is worth £6.77.

Listings sell for £6.77 on average, from £4.73 to £9.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £6.77 that is £3K to £5K a year per listing.

Average price
£6.77under the $15 to $100 sweet spot
Price range
£4.73–£9.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Bird & Wildlife Care. It carries 278 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#127in Bird & Wildlife Care
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
278per listing
Listings tracked
4

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Fox Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Wild Things51%
  • Jacobi Jayne34%
  • Wildlife World8%
  • Seedzbox7%

Search terms

Top Fox Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fox food24K/yr
  • badger food3K/yr
  • fox food dry3K/yr

Reviews and returns

What reviews say buyers love and hate about Fox Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money34%−0.09

Dry expensive

its obviously not cheap

Waste of the money got me

Taste-Overall20%−0.12

Foxes don't seem to like the food

Moist/Dry10%−0.07

Dry expensive

Durability10%+0.15

doesnt last long because of the size of the badger set in the woods behind us

Size-Overall10%−0.12

The only downside is the bag isnt very big

Love

Pet Friendly21%

Great kibble, foxes seem to love it

My Foxes love it

Excellent, foxes and badgers love it

Value For Money16%−0.09

Great product and reasonable cost

Value for money

Good value

Taste-Overall14%−0.12

Fox loves this food

Tasty

so I guess it must taste good

Quality-Overall13%+0.30

Seems very well made and consistent, and has extra vitamins and minerals

The food appears well made

Decent quality

Fun/Entertainment Experience8%+0.72

My fox is very happy to enjoy this snack

Great, fox seems to enjoy it

and can say from observation that they seemed to enjoy it which is great as it means they're less likely to try

FAQ

Common Fox Food questions

Answered from the same tracked data.