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Fountain Pen Ink

Fail

Demand is soft, at -27.4% this quarter, so Fountain Pen Ink is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£77K/yr177K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
62%top-5 click share · 11 brands · 51 sellers

Flapen Score

Fountain Pen Ink against its category

The dotted line is the Home & Garden average. Past it, Fountain Pen Ink is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fountain Pen Ink market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fountain Pen Ink 177K times last year and spent an estimated £77K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

5.6% of searches ended in a purchase last week.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
5.6%
Market size, estimated
£77Ka year
Peak month
December1.7× the quietest month
Top search term
fountain pen ink96K searches a year

02 · Price

A sale here is worth £7.84.

Listings sell for £7.84 on average, from £3.63 to £17.56. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.84 that is £4K to £6K a year per listing.

Average price
£7.84under the $15 to $100 sweet spot
Price range
£3.63–£17.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Drawing. It carries 12,913 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#58in Drawing
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,913per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Fountain Pen Ink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

51

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

11%

  • PARKER50%
  • Waterman19%
  • Jacques Herbin8%
  • Diamine5%
  • Pelikan4%
  • Tom's Studio4%
  • Open — no brand owns it (5 brands, 11%)

Demand

Fountain Pen Ink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Fountain Pen Ink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fountain pen ink96K/yr
  • fountain pen ink bottle8K/yr
  • ink for fountain pen10K/yr
  • pen ink10K/yr
  • quink ink8K/yr
  • black fountain pen ink7K/yr
  • parker ink7K/yr
  • ink bottle8K/yr
  • bottled ink4K/yr
  • ink fountain pen4K/yr

Reviews and returns

What reviews say buyers love and hate about Fountain Pen Ink

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color12%+1.00

Black ink that's clearly not black

Wrong colour in right box

It's dark

Size-Overall10%−0.04

Do not fit

these were fractionally shorter

A tight fit

Dry/Empty Ink7%−0.02

Dried ink inside cartridges. faulty patch

The ink dries quick

I also find the ink is quite wet

Value For Money7%−0.01

Pretty expensive for what you get

Its a high price for the ink pot

Overpriced,

Spray/Flow6%−0.01

So doesnt flow

Doesnt flow too well

Problems with ink flow

Love

Cartridge/Ink Quality19%+1.79

Excellent quality ink

Good ink

Overall, these are excellent-quality ink cartridges that deliver dependable performance and great value for money

Color16%+1.00

Love the colour

Great Set Of Colours

Great colours

Ink Refill16%+0.58

Excellent refills

Good fountain pen refills

Excellent Ink

Advertised Vs Actual Product7%+0.16

Does the job

is exactly what I was expecting

Exactly what you need

Quality-Overall7%

The quality is consistent from start to end

Good quality

Great item

Return

0.3% Return rate 33% Fixable by listing

Color24%▁▁▃▇▇█

Black ink that's clearly not black

Wrong colour in right box

It's dark

Ink Refill19%▆█▄▆▃▁
Compatibility-Overall10%██▁▄▁▇
Defective Material/Parts10%██▅▁▄▁
Ink Leakage5%▇▁▁█▁▁

Poor quality ink blurs instantly on paper

Problems with ink flow

Ink went off

FAQ

Common Fountain Pen Ink questions

Answered from the same tracked data.