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Fountain Pen Ink

Fail

Demand is soft, at -27.4% this quarter, so Fountain Pen Ink is a Fail.

Flapen Score
35
35 / 100
Ranks 5,308 of 5,777 Home & Garden niches · −16 vs the category median of 51
Market size
£77K/yr177K searches / yr
90-day growth
-27.4%search demand this quarter
Competition
62%top-5 click share · 11 brands · 51 sellers

Flapen Score

Fountain Pen Ink against its category

The dotted line is the Home & Garden average. Past it, Fountain Pen Ink is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fountain Pen Ink market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fountain Pen Ink 177K times last year and spent an estimated £77K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-27.4%
Conversion, latest week
5.6%
Market size, estimated
£77Ka year
Peak month
December1.7× the quietest month
Top search term
fountain pen ink96K searches a year

02 · Price

A sale here is worth £7.84.

Listings sell for £7.84 on average, from £3.63 to £17.56. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.84 that is £4K to £6K a year per listing.

Average price
£7.84under the $15 to $100 sweet spot
Price range
£3.63–£17.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #58 within Drawing. It carries 12,913 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#58in Drawing
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,913per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Fountain Pen Ink products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

51

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

11%

  • PARKER50%
  • Waterman19%
  • Jacques Herbin8%
  • Diamine5%
  • Pelikan4%
  • Tom's Studio4%
  • Open — no brand owns it (5 brands, 11%)

Demand

Fountain Pen Ink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Fountain Pen Ink search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fountain pen ink96K/yr
  • fountain pen ink bottle8K/yr
  • ink for fountain pen10K/yr
  • pen ink10K/yr
  • quink ink8K/yr
  • black fountain pen ink7K/yr
  • parker ink7K/yr
  • ink bottle8K/yr
  • bottled ink4K/yr
  • ink fountain pen4K/yr

Reviews and returns

What reviews say buyers love and hate about Fountain Pen Ink

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Cartridge/Ink Quality”
12%of negative reviews mention “Color”
0.3%of orders come back
“Black ink that's clearly not black”
A buyer, on “Color”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fountain Pen Ink questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data