Is forks profitable to sell on Amazon United Kingdom?

The niche generates £545K/yr across 16 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Skip it (48/100).

How competitive is the forks niche?

13 brands and 28 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in forks?

Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.4%.

When does demand for forks peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the forks niche?

Listings span £3.57–£13.54; the average listing price is £7.57 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.

forks

Skip it

Prices mostly outside the sweet spot ($3.57–$13.54) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible15.3%

search→purchase rate — share of searches ending in a sale

Market size

Good£545K

£545K/yr · 472K searches

Review moat

Good1,431.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Competition

Bad72%

top-5 click share — a locked-up shelf

Avg price

Bad£7.57

avg listing price — sweet spot $15–$100

Price range

Bad£3.57–£13.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, forks is a £545K/yr Amazon United Kingdom market (472K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 48/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

forks market data

Units sold / yr: 60K–80K; avg 4,000–5,000/product
Revenue / yr: £454K–£606K; units × avg price
Conversion rate: 15.3%
Avg BSR: #10
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 0.0%
Avg brand age: 51 months
Avg seller age: 178 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

19%

Otto Koning31%
Amazon Basics15%
Pleafind13%
tiokin9%
Berglander8%
Dehov5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top forks search terms

forks290K/yr -1.0%13.3% conv.
forks set of 1256K/yr -9.6%16.2% conv.
fork48K/yr -11.8%5.5% conv.
dinner forks13K/yr -3.9%6.1% conv.
folk12K/yr -11.1%1.0% conv.
fork set10K/yr -2.8%5.5% conv.
folks8K/yr +5.9%10.8% conv.
cutlery forks8K/yr -14.0%5.3% conv.
stainless steel forks8K/yr -10.1%7.2% conv.
stainless steel fork6K/yr -25.4%7.6% conv.

All search terms

Top forks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Otto Koning - Hannover - Table Forks - 12 Piece Set Made of Stainless Steel Shiny Polished Finish Ideal for Everyday use.

Otto Koning£5.034.6★2,261 rev

Amazon Basics Stainless Steel Dinner Forks with Scalloped Edge Dishwasher Safe Pack of 12 Silver

Amazon Basics£7.084.6★12,046 rev

Forks Set of 24 Piece Stainless Steel Dinner Forks Mirror Polishing Cutlery Forks Set Pack of 24 Dishwasher Safe (7.1 inch 18cm)

Pleafind£10.424.4★1,741 rev

tiokin Dinner Forks Set 8 Inches Set of 6 Food Grade Stainless Steel Silverware Table Flatware Forks Mirror Finish Dishwasher Safe Use for Home Kitchen or Restaurant

tiokin£5.414.6★652 rev

Berglander Dinner Forks Set 12pcs 18.5cm Stainless Steel Table Fork Dessert Salad Forks Flatware Silverware Fork for Restaurant Hotel Bulk Value Affordable Dishwasher Safe

Berglander£6.164.3★170 rev

Newest

by launch date

6pcs 8in Dinner Forks Food Grade Stainless Steel Flatware Mirror Finish Dishwasher Safe Silverware for Home Kitchen Restaurant and Formal Events

toijnhtk£4.0913 rev

4mo ago

Berglander Dinner Forks Set 12pcs 18.5cm Stainless Steel Table Fork Dessert Salad Forks Flatware Silverware Fork for Restaurant Hotel Bulk Value Affordable Dishwasher Safe

Berglander£6.16170 rev

5mo ago

12-Piece Dinner Forks Set Stainless Steel 8 Inches Silverware Main Forks Set Mirror Polishing Table Fork for Kitchen and Restaurant Dishwasher Safe Fork

Dehov£7.49783 rev

9mo ago

Berglander Dinner Forks Set of 24 Stainless Steel 18.5cm Table Forks for Home Kitchen Hotel Restaurant Dishwasher Safe

Berglander£9.71170 rev

9mo ago

Dinner Forks 8-Piece 8 Inches Stainless Steel Table Fork Dishwasher Safe Flatware Forks Food Grade Mirror Polishing Silverware Main Fork for Home Restaurant Or Hotel

Dehov£5.83783 rev

1y ago

What buyers say about forks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“Fair quality for a bargain price”

Value For Money23%

“Can't beat price”

Strength10%

“Very strong”

Weight Light6%

“not too light or heavy”

Size-Overall5%

“Good size and comfortable to hold”

Advertised Vs Actual Product5%

“Does the job as it says”

Design-Overall4%

“nice design”

Durability3%

“Exactly what I was looking for - basic durable forks”

Rusts/Corrodes2%

“No rust”

Sharpness1%

“Sharp Tines”

What buyers complain about

Quality-Overall24%

“Cheap and nasty”

Thickness13%

“Hoped would be thicker”

Size-Overall13%

“only problem they are not the right size”

Rusts/Corrodes9%

“Rusted within a month”

Sharpness4%

“slightly sharp on the prong ends”

Weight Heavy4%

“Forks wear a bit to heavy for me”

Ease Of Use3%

“No use”

Smell3%

“I'm disappointed with those folks they've got a very nasty metallic smell and taste I've soaked them in soapy water for 24hr and left under a running tap to for at least one hour trying to get rid of the overpowering metallic smell and taste,it didn't work I will return them”

Dishwasher Safe2%

“Not stainless steel and not dishwasher safe”

Weight Light2%

“Sent back as lighter than expected”

Top return reasons

Size-Overall37%

Quality-Overall33%

Thin6%

Strength4%