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Forks

prices mostly outside the sweet spot ($3.57–$13.54) — Forks doesn't clear our bar today.

Flapen Score

48
Skip it

Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51

Market size 62Growth 23Conversion 97Competition 23Returns 98Price range 0Avg price 21Brand share 48Review moat 52Quality gap 40
This niche Category average · 5,777 niches

Is Forks profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Forks is a £545K/yr Amazon United Kingdom market (472K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 48/100.

Forks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.8% over the last 90 days and 15.3% of searches end in a purchase.

£545K

revenue / yr

Units sold / yr80K
Search volume / yr-3.8%472K
Conversion rate15.3%
Avg price£7.57

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers13 · 28
Top-5 product click share72%
Open market24%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement81%
New entrants (1y)4· 1 succeeded
Avg rating4.5★
Avg reviews1,431

Top Forks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

£0£55K£109K£164K£218K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

28

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

19%

  • Otto Koning31%
  • Amazon Basics15%
  • Pleafind13%
  • tiokin9%
  • Berglander8%
  • Dehov5%

Forks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume472KCVR15.3%Products16Brands13Top 5 Brands76%OOS Rate0.0%Rating4.5★Reviews1,431Avg BSR#10
12K8KHoliday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Forks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • forks290K/yr
  • forks set of 1256K/yr
  • fork48K/yr
  • dinner forks13K/yr
  • folk12K/yr
  • fork set10K/yr
  • folks8K/yr
  • cutlery forks8K/yr
  • stainless steel forks8K/yr
  • stainless steel fork6K/yr

What reviews say buyers love and hate about Forks

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Quality-Overall34%

Fair quality for a bargain price

Value For Money23%

Can't beat price

Strength10%

Very strong

Weight Light6%

not too light or heavy

Size-Overall5%

Good size and comfortable to hold

What buyers complain about

77% of reviews
Quality-Overall24%

Cheap and nasty

Thickness13%

Hoped would be thicker

Size-Overall13%

only problem they are not the right size

Rusts/Corrodes9%

Rusted within a month

Sharpness4%

slightly sharp on the prong ends

Forks return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
37%
2Quality-Overall
33%
3Thin
6%
4Strength
4%
5Sharpness
4%

Common Forks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Forks 48/100 on Amazon United Kingdom — Skip it. The niche generates £545K/yr across 16 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -3.8% over the last 90 days.
Search demand for Forks on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.