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Forks

Fail

Prices span $3.57–$13.54, mostly outside the sweet spot, so Forks is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£545K/yr472K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
72%top-5 click share · 13 brands · 28 sellers

Flapen Score

Forks against its category

The dotted line is the Home & Garden average. Past it, Forks is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Forks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Forks 472K times last year and spent an estimated £545K. The top 5 brands take 76% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 472K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £545K a year.

Searches, last 12 months
472K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
15.3%
Market size, estimated
£545Ka year
Peak month
December1.4× the quietest month
Top search term
forks290K searches a year

02 · Price

A sale here is worth £7.57.

Listings sell for £7.57 on average, from £3.57 to £13.54. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £7.57 that is £30K to £38K a year per listing.

Average price
£7.57under the $15 to $100 sweet spot
Price range
£3.57–£13.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£30K–£38K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Cutlery. It carries 1,431 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Cutlery
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,431per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Forks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£55K£109K£164K£218K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

28

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

19%

  • Otto Koning31%
  • Amazon Basics15%
  • Pleafind13%
  • tiokin9%
  • Berglander8%
  • Dehov5%

Demand

Forks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Forks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • forks290K/yr
  • forks set of 1256K/yr
  • fork48K/yr
  • dinner forks13K/yr
  • folk12K/yr
  • fork set10K/yr
  • folks8K/yr
  • cutlery forks8K/yr
  • stainless steel forks8K/yr
  • stainless steel fork6K/yr

Reviews and returns

What reviews say buyers love and hate about Forks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%+0.10

Cheap and nasty

Not as good as I had hoped from the description

Bad quality

Thickness13%−0.08

Hoped would be thicker

Very thin metal

A bit thin for my liking

Size-Overall13%−0.03

only problem they are not the right size

Overly big in my opinion

Very small

Rusts/Corrodes9%−0.07

Rusted within a month

Within a month they had gone rusty

Rusty only 5 days

Sharpness4%−0.04

slightly sharp on the prong ends

just a bit sharper than normal - i would advise not to let young children use them for this reason

A bit sharp and flimsy

Love

Quality-Overall34%+0.10

Fair quality for a bargain price

Decent quality

Good quality and easy to clean

Value For Money23%+2.40

Can't beat price

Excellent value

Excellent value for money

Strength10%+0.89

Very strong

Good strong forks,,,,Don't bend,

sturdy forks

Weight Light6%−0.02

not too light or heavy

The forks are lightweight

Lightweight

Size-Overall5%−0.03

Good size and comfortable to hold

Good size

The fork head itself is a good size

Return

0.4% Return rate 41% Fixable by listing

Size-Overall37%▆█▄█▅▆

only problem they are not the right size

Overly big in my opinion

Very small

Quality-Overall33%█▅▇▆▅█

Cheap and nasty

Not as good as I had hoped from the description

Bad quality

Thin6%▆▄▆█▂▁
Strength4%█▇▁▁█▁
Sharpness4%▁▂█▁▆▁

slightly sharp on the prong ends

just a bit sharper than normal - i would advise not to let young children use them for this reason

A bit sharp and flimsy

FAQ

Common Forks questions

Answered from the same tracked data.