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Football Stickers

Pass

Football Stickers scores 67 out of 100, a Pass. Shoppers spend $51K a year here, search demand grew +98.7% this quarter, and returns run at 0.0% of orders.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£51K/yr90K searches / yr
90-day growth
+98.7%search demand this quarter
Competition
39%top-5 click share · 29 brands · 136 sellers

Flapen Score

Football Stickers against its category

The dotted line is the Home & Garden average. Past it, Football Stickers is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Stickers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Stickers 90K times last year and spent an estimated £51K. The top 5 brands take 57% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +98.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+98.7%
Conversion, latest week
5.9%
Market size, estimated
£51Ka year
Top search term
football stickers81K searches a year

02 · Price

A sale here is worth £9.52.

Listings sell for £9.52 on average, from £2.43 to £105.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.52 that is £952 to £2K a year per listing.

Average price
£9.52under the $15 to $100 sweet spot
Price range
£2.43–£105.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£952–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #802 within Scrapbooking & Stamping. It carries 170 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
95%
Out of stock, average day
12.4%
Average rank
#802in Scrapbooking & Stamping
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
170per listing
Listings tracked
38

04 · Newcomers

Amazon counts 8 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
8Amazon's first-year sales bar
Average brand age
22 months

Products

Top Football Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

29 rising

Sellers

136

Top-5 brand share

57%

Top 20: 94%

Top-5 click share

39%

Top 20: 82%

Open market

37%

  • Panini23%
  • PEUTIER13%
  • Topps8%
  • FOCRI8%
  • Azefnuhk6%
  • Riveta5%

Search terms

Top Football Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football stickers81K/yr
  • football stickers for kids5K/yr
  • football sticker3K/yr

Reviews and returns

What reviews say buyers love and hate about Football Stickers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money35%−0.44

Cheaper to buy 8 packs twice

Too expensive

The price is little bit more expensive than i would usually pay for stickers

Adhesion/Stickiness17%−0.09

Literally no sticky back to the stickers

Stickers that dont stick

frustrating amount of stickers still missing after opening a box though

Quality-Overall8%+0.99

Album is of bad quality

Size-Overall8%−0.14

I received 2x50 pack size not the 100 pack size I ordered

Advertised Vs Actual Product4%+1.11

are nothing like the first picture

Love

Value For Money34%−0.44

Good Value

Good value for money

I am happy to recommend at the current price point

Advertised Vs Actual Product16%+1.11

As described

Product as is

exactly what was needed

Quality-Overall15%+0.99

Good quality items which were delivered really quickly

good variety

Amazing quality

Gifting Purpose11%+1.07

Good gift

A very welcome birthday present

They are great for decorations or party bags

Collectibles9%+0.94

Awesome collection

Great fun for collectors

Received a sealed box in excellent condition - a great addition to my collection of World Cup stickers

Return

0.0% Return rate 29% Fixable by listing

Value For Money36%▁▁▁▁██

Cheaper to buy 8 packs twice

Too expensive

The price is little bit more expensive than i would usually pay for stickers

Advertised Vs Actual Product23%▁▁▁▁▅█

are nothing like the first picture

Adhesion/Stickiness9%▁▁█▁▁▂

Literally no sticky back to the stickers

Stickers that dont stick

frustrating amount of stickers still missing after opening a box though

Defective Material/Parts8%▁▁▁▁█▄
Gifting Purpose5%▁▁▁▁█▄

Would not have been a good if a gift due to damage

FAQ

Common Football Stickers questions

Answered from the same tracked data.