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Football Shirt Frame

Pass

Football Shirt Frame scores 67 out of 100, a Pass. Shoppers spend $255K a year here, search demand grew +21.8% this quarter, and returns run at 0.7% of orders.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£255K/yr360K searches / yr
90-day growth
+21.8%search demand this quarter
Competition
47%top-5 click share · 24 brands · 32 sellers

Flapen Score

Football Shirt Frame against its category

The dotted line is the Home & Garden average. Past it, Football Shirt Frame is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Shirt Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Shirt Frame 360K times last year and spent an estimated £255K. The top 5 brands take 55% of clicks. Demand peaks in Dec. Flapen scores it 67 out of 100, a Pass.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £255K a year.

Searches, last 12 months
360K
Growth, 90 days vs prior 90
+21.8%
Conversion, latest week
2.2%
Market size, estimated
£255Ka year
Peak month
December1.7× the quietest month
Top search term
football shirt frame122K searches a year

02 · Price

A sale here is worth £32.61.

Listings sell for £32.61 on average, from £11.71 to £51.85. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £32.61 that is £8K to £16K a year per listing.

Average price
£32.61inside the $15 to $100 sweet spot
Price range
£11.71–£51.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£8K–£16K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #268 within Photo Albums, Frames & Accessories. It carries 541 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
59%
Out of stock, average day
1.0%
Average rank
#268in Photo Albums, Frames & Accessories
Average rating
3.95 starsAmazon United Kingdom average 4.36 stars
Average reviews
541per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Football Shirt Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£31K£41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

32

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

47%

Top 20: 86%

Open market

41%

  • Vivarti19%
  • QPQIYIY15%
  • UKCOCO11%
  • The Readymade Framing Co6%
  • Tinkeps5%
  • Generic4%

Demand

Football Shirt Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Football Shirt Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football shirt frame122K/yr
  • shirt frame40K/yr
  • football shirt frame display36K/yr
  • frame for football shirt34K/yr
  • t shirt frame15K/yr
  • shirt frames display kit13K/yr
  • jersey frame14K/yr
  • football shirt framing kit13K/yr
  • shirt framing kit8K/yr
  • frames for football shirts9K/yr

Reviews and returns

What reviews say buyers love and hate about Football Shirt Frame

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Frame Quality20%−0.16

Missing acrylic fronts in both frames and warping

Cracked frame

Broken, not best frame quality

Quality-Overall17%+0.09

It looks cheap

Cheap and badly made

Very poor quality

Size-Overall15%−0.17

Small size

far to small for adult shirts

To small

Advertised Vs Actual Product5%−0.02

Pointless and deceptive

Value For Money4%+1.32

Not worth the money

not value for money

Love

Frame Quality28%−0.16

Amazing frames

Frame is good quality and sturdy

Nice frame

Quality-Overall17%+0.09

Arrived on time and good quality

Build quality was grand

Excellent product

Assembly/Installation10%+0.73

It is easy to assemble

Easy to set up

very easy to put together

Size-Overall9%−0.17

its a great size

Shirt fitted very well

and the template fit was fine

Value For Money9%+1.32

Well worth buying

Good value for money

Good value

Return

0.7% Return rate 52% Fixable by listing

Size-Overall48%▅█▆▇██

Small size

far to small for adult shirts

To small

Frame Quality28%█▆▇▆▅▄

Missing acrylic fronts in both frames and warping

Cracked frame

Broken, not best frame quality

Defective Material/Parts7%▇█▅▆▄▆
Scratch Resistance3%▁▃▄▆▅█
Display-Overall2%▆▂█▅▁▂

Transparent screen missing

FAQ

Common Football Shirt Frame questions

Answered from the same tracked data.