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Football Shirt Frame

Football Shirt Frame shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

67
Worth a look

Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51

Market size 47Growth 51Conversion 27Competition 64Returns 96Price range 88Avg price 95Brand share 80Review moat 74Quality gap 96
This niche Category average · 5,777 niches

Is Football Shirt Frame profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Football Shirt Frame is a £255K/yr Amazon United Kingdom market (360K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Dec. Verdict: Worth a look — 67/100.

Football Shirt Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +21.8% over the last 90 days and 2.2% of searches end in a purchase.

£255K

revenue / yr

Units sold / yr10K
Search volume / yr+21.8%360K
Conversion rate2.2%
Avg price£32.61

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers24 · 32
Top-5 product click share47%
Open market45%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement91%
New entrants (1y)11· 1 succeeded
Avg rating4.0★
Avg reviews541

Top Football Shirt Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£20K£31K£41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

32

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

47%

Top 20: 86%

Open market

41%

  • Vivarti19%
  • QPQIYIY15%
  • UKCOCO11%
  • The Readymade Framing Co6%
  • Tinkeps5%
  • Generic4%

Football Shirt Frame demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume360KCVR2.2%Products32Brands24Top 5 Brands55%OOS Rate1.0%Rating4.0★Reviews541Avg BSR#268
10K6KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Top Football Shirt Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • football shirt frame122K/yr
  • shirt frame40K/yr
  • football shirt frame display36K/yr
  • frame for football shirt34K/yr
  • t shirt frame15K/yr
  • shirt frames display kit13K/yr
  • jersey frame14K/yr
  • football shirt framing kit13K/yr
  • shirt framing kit8K/yr
  • frames for football shirts9K/yr

What reviews say buyers love and hate about Football Shirt Frame

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Frame Quality28%

Amazing frames

Quality-Overall17%

Arrived on time and good quality

Assembly/Installation10%

It is easy to assemble

Size-Overall9%

its a great size

Value For Money9%

Well worth buying

What buyers complain about

75% of reviews
Frame Quality20%

Missing acrylic fronts in both frames and warping

Quality-Overall17%

It looks cheap

Size-Overall15%

Small size

Advertised Vs Actual Product5%

Pointless and deceptive

Value For Money4%

Not worth the money

Football Shirt Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
48%
2Frame Quality
28%
3Defective Material/Parts
7%
4Scratch Resistance
3%
5Display-Overall
2%

Common Football Shirt Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Football Shirt Frame 67/100 on Amazon United Kingdom — Worth a look. The niche generates £255K/yr across 32 tracked products. 1 of 11 products launched in the last 360 days are still selling. Search demand moved +21.8% over the last 90 days.
Search demand for Football Shirt Frame on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.7× the quietest.