Is football shirt frame profitable to sell on Amazon United Kingdom?

The niche generates £255K/yr across 32 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +21.8%. Flapen's verdict: Worth a look (67/100).

How competitive is the football shirt frame niche?

24 brands and 32 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in football shirt frame?

Top complaints mined from reviews: Frame Quality, Quality-Overall, Size-Overall. The return rate is 0.7%.

When does demand for football shirt frame peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the football shirt frame niche?

Listings span £11.71–£51.85; the average listing price is £32.61 (sweet spot $15–$100). The average incumbent carries 541 reviews — the moat a new listing must climb.

football shirt frame

Worth a look

Shows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible£32.61

avg listing price — sweet spot $15–$100

Price range

Great£11.71–£51.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Review moat

Good541.09

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Growth

Good+21.8%

90-day search growth — must beat 0% to launch

Market size

Okay£255K

£255K/yr · 360K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, football shirt frame is a £255K/yr Amazon United Kingdom market (360K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Dec. Verdict: Worth a look — 67/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

football shirt frame market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £261K–£326K; units × avg price
Conversion rate: 2.2%
Avg BSR: #268
Page quality: 0%
Prime: 59%
Sponsored: 91%
Out of stock: 1.0%
Avg brand age: 29 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 rising

Sellers

Top-5 brand share

55%

Top 20: 96%

Top-5 click share

47%

Top 20: 86%

Open market

41%

Vivarti19%
QPQIYIY15%
UKCOCO11%
The Readymade Framing Co6%
Tinkeps5%
Generic4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +21.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top football shirt frame search terms

football shirt frame122K/yr +20.4%1.5% conv.
shirt frame40K/yr +24.9%1.6% conv.
football shirt frame display36K/yr +21.1%2.1% conv.
frame for football shirt34K/yr +32.1%1.7% conv.
t shirt frame15K/yr +31.8%1.0% conv.
shirt frames display kit13K/yr +52.3%2.4% conv.
jersey frame14K/yr -15.2%1.3% conv.
football shirt framing kit13K/yr -4.8%1.6% conv.
shirt framing kit8K/yr +121.3%1.0% conv.
frames for football shirts9K/yr +24.2%1.3% conv.

All search terms

Top football shirt frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

QPQIYIY Football Shirt Frame Display 100% Solid Wood and Acrylic Football Shirt Frame Kit Adult Standard Sports Shirt Rugby Shirt Band T-shirt Black

QPQIYIY£40.314.4★25 rev

DIY Sports Shirt Display Frame 60x80cm Black Box Frame for Football Rugby Cricket Jerseys Wall Mounted with Black Mount White Backing & Clear Styrene Glazing

Vivarti£38.154.4★494 rev

UKCOCO Football Shirt Frame Display: 3D Shadow Box Wall-Mounted Sports Jersey Display Frame for Rugby Band Signed Shirt 45. 70x35. 50x3. 60cm Black

UKCOCO£26.923.9★9 rev

Frame For Any Signed Football Shirt Front or Back free *Personalised Plaque*Lx2

The Readymade Framing Co£50.204.6★353 rev

Tinkeps Football Shirt Frame Display - Engineered Wood and Acrylic Football Shirt Frame Kit Adult Standard Sports Shirt Rugby Shirt Band T-shirt Black

Tinkeps£42.233.9★73 rev

Newest

by launch date

minkissy Wooden Shirt Frame Display Case Football Uniform Frame T Shirt Display Box 11*14 Black Wood Elegant Wooden Design Collectors Desktop Showcase

minkissy£16.512 rev

4mo ago

iplusmile Football Shirt Frame Display Case Wood Grain Black Shadow Box for Sports Jersey T-Shirt Framing Kit Wall Mount with Hinged Door 45. 70x35. 50x3. 60cm Black

iplusmile£27.002 rev

4mo ago

DOITOOL Sports-themed Wooden Shirt Display Frame Black Wood Case for Football Basketball Baseball Uniforms Shelf Showcase

DOITOOL£17.241 rev

7mo ago

jojofuny White Football Shirt Frame Display Case 35.8x28x3.7cm Hinged Front Opening Shadow Box Frames for Jerseys Sports Memorabilia Wall Mounted Tabletop T-Shirt Mounting Kit

jojofuny£18.692 rev

8mo ago

UKCOCO Football Shirt Frame Display: 3D Shadow Box Wall-Mounted Sports Jersey Display Frame for Rugby Band Signed Shirt 45. 70x35. 50x3. 60cm Black

UKCOCO£26.929 rev

10mo ago

What buyers say about football shirt frame

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality28%

“Amazing frames”

Quality-Overall17%

“Arrived on time and good quality”

Assembly/Installation10%

“It is easy to assemble”

Size-Overall9%

“its a great size”

Value For Money9%

“Well worth buying”

Ease Of Use5%

“Really easy to use”

Instructions/User Manual/Troubleshooting4%

“Clear instructions”

Advertised Vs Actual Product3%

“Yes did what it said on the tin”

Efficiency2%

“Works Perfectly”

Display-Overall2%

“It makes everything look neat and well presented”

What buyers complain about

Frame Quality20%

“Missing acrylic fronts in both frames and warping”

Quality-Overall17%

“It looks cheap”

Size-Overall15%

“Small size”

Advertised Vs Actual Product5%

“Pointless and deceptive”

Value For Money4%

“Not worth the money”

Adhesion/Stickiness4%

“Left sticky residue”

Assembly/Installation3%

Color Fading/Discoloration3%

“Only small gripe is that the hinges have slightly discoloured”

Display-Overall3%

“Transparent screen missing”

Mounting3%

“The mounting kit is not sufficient though”

Top return reasons

Size-Overall48%

Frame Quality28%

Defective Material/Parts7%

Scratch Resistance3%

Display-Overall2%

Quality-Overall1%

Compatibility-Overall1%

Magnetic Strength/Adsorption1%

Wood Quality1%

Material Quality1%

Common questions

Is football shirt frame profitable to sell on Amazon United Kingdom?: The niche generates £255K/yr across 32 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +21.8%. Flapen's verdict: Worth a look (67/100).
How competitive is the football shirt frame niche?: 24 brands and 32 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in football shirt frame?: Top complaints mined from reviews: Frame Quality, Quality-Overall, Size-Overall. The return rate is 0.7%.
When does demand for football shirt frame peak?: Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the football shirt frame niche?: Listings span £11.71–£51.85; the average listing price is £32.61 (sweet spot $15–$100). The average incumbent carries 541 reviews — the moat a new listing must climb.