Skip to content

Football Party Decorations

Pass

Football Party Decorations scores 70 out of 100, a Pass. Shoppers spend $94K a year here, search demand grew +121.6% this quarter, and returns run at 0.3% of orders.

Flapen Score
70
70 / 100
Top 4% of 5,777 Home & Garden niches · +19 vs the category median of 51
Market size
£94K/yr215K searches / yr
90-day growth
+121.6%search demand this quarter
Competition
26%top-5 click share · 62 brands · 84 sellers

Flapen Score

Football Party Decorations against its category

The dotted line is the Home & Garden average. Past it, Football Party Decorations is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Party Decorations market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Party Decorations 215K times last year and spent an estimated £94K. The top 5 brands take 39% of clicks. Demand peaks in Jun–Jul. Flapen scores it 70 out of 100, a Pass.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +121.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
+121.6%
Conversion, latest week
5.2%
Market size, estimated
£94Ka year
Peak month
June2.8× the quietest month
Top search term
football decorations35K searches a year

02 · Price

A sale here is worth £8.45.

Listings sell for £8.45 on average, from £2.04 to £25.23. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.45 that is £845 to £2K a year per listing.

Average price
£8.45under the $15 to $100 sweet spot
Price range
£2.04–£25.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£845–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #757 within Party Supplies. It carries 156 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#757in Party Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
156per listing
Listings tracked
80

04 · Newcomers

Amazon counts 10 of last year's 47 launches as successful.

47 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
47
Successful launches
10Amazon's first-year sales bar
Average brand age
19 months

Products

Top Football Party Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

62 rising

Sellers

84

Top-5 brand share

39%

Top 20: 74%

Top-5 click share

26%

Top 20: 62%

Open market

56%

  • LKITMIUT10%
  • QUERICKY8%
  • CYUXING7%
  • HZHSGLY7%
  • Inspireyee7%
  • Unique6%

Demand

Football Party Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.8×

Search terms

Top Football Party Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football decorations35K/yr
  • football party decorations52K/yr
  • football birthday decorations59K/yr
  • football party32K/yr
  • football decorations for birthday20K/yr
  • football theme birthday decorations9K/yr
  • football birthday8K/yr

Reviews and returns

What reviews say buyers love and hate about Football Party Decorations

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell22%−0.30

Weird smell

Chemical smell

Very Strong Smell

Quality-Overall10%+0.39

Poor quality

Cheap

Rubbish

Value For Money5%+0.95

Not the best value price I've seen online for the same quantity

It is hard to comment on price as these are marked as a clearance item

This set isnt cheap

Size-Overall5%+0.30

Slightly smaller than expected

The chocolates themselves are small

The actual balls are quite small about the size of a small marble

Print Quality4%−0.05

The football print balloons especially faded quite quickly

Read the small print

Poor low quality print and design

Love

Quality-Overall24%+0.39

Excellent product

The card is decent quality

cups are good quality

Value For Money15%+0.95

Excellent value for money

good value

Fair price

Taste-Overall8%+0.31

The taste is also good

They are also surprisingly tasty

actually very nice chocolate

Size-Overall7%+0.30

good size

not too small

They are large and look good

Design-Overall5%+0.29

The design is bright in colour

The design is bright and fun

designs are well defined

Return

0.3% Return rate 38% Fixable by listing

Size-Overall28%▁▁█▂▄▆

Slightly smaller than expected

The chocolates themselves are small

The actual balls are quite small about the size of a small marble

Smell13%█▁▃▄▆▃

Weird smell

Chemical smell

Very Strong Smell

Quality-Overall13%█▁▅▅▅▄

Poor quality

Cheap

Rubbish

Inflation/Deflation8%▂█▁▂▂▂

Complete waste of money one popped whilst being inflated I would give no stars if the system let me

wouldnt stay inflated

I was told they stayed inflated for around 3 weeks before shrinking

Advertised Vs Actual Product4%▁█▁▂▁▂

FAQ

Common Football Party Decorations questions

Answered from the same tracked data.