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Football Cards Fundraising

Fail

Shoppers spend an estimated $42K a year here, so Football Cards Fundraising is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£42K/yr71K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
61%top-5 click share · 10 brands · 10 sellers

Flapen Score

Football Cards Fundraising against its category

The dotted line is the Home & Garden average. Past it, Football Cards Fundraising is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Cards Fundraising market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Cards Fundraising 71K times last year and spent an estimated £42K. The top 5 brands take 82% of clicks. Demand peaks in Sep–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
8.8%
Market size, estimated
£42Ka year
Peak month
September2.5× the quietest month
Top search term
football scratch cards30K searches a year

02 · Price

A sale here is worth £6.70.

Listings sell for £6.70 on average, from £4.27 to £19.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.70 that is £2K to £3K a year per listing.

Average price
£6.70under the $15 to $100 sweet spot
Price range
£4.27–£19.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #148 within Paper & Paper Crafts. It carries 263 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
70%
Out of stock, average day
3.9%
Average rank
#148in Paper & Paper Crafts
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
263per listing
Listings tracked
20

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Football Cards Fundraising products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

10 rising

Sellers

10

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

11%

  • Fundraiser Hero20%
  • Bingosupermarket20%
  • Thomas & Anca Club Supplies Ltd19%
  • Totally Bonkers16%
  • generic7%
  • Perfect Message7%
  • Open — no brand owns it (4 brands, 11%)

Demand

Football Cards Fundraising search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.5×

Search terms

Top Football Cards Fundraising search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • football scratch cards30K/yr
  • football cards fundraising20K/yr
  • football scratch cards 40 teams10K/yr
  • spot the ball cards7K/yr
  • football fundraising cards4K/yr

Reviews and returns

What reviews say buyers love and hate about Football Cards Fundraising

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Value For Money”
67%of negative reviews mention “Value For Money”
0.1%of orders come back
“to expensive for one card”
A buyer, on “Value For Money”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Football Cards Fundraising questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data