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Football Bedding

Fail

Shoppers spend an estimated $21K a year here, so Football Bedding is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£21K/yr81K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
42%top-5 click share · 17 brands · 33 sellers

Flapen Score

Football Bedding against its category

The dotted line is the Home & Garden average. Past it, Football Bedding is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Bedding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Bedding 81K times last year and spent an estimated £21K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
2.0%
Market size, estimated
£21Ka year
Peak month
November2.3× the quietest month
Top search term
football bedding36K searches a year

02 · Price

A sale here is worth £13.01.

Listings sell for £13.01 on average, from £6.96 to £22.88. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.01 that is £0 to £1K a year per listing.

Average price
£13.01under the $15 to $100 sweet spot
Price range
£6.96–£22.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #646 within Home Textiles. It carries 485 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
72%
Out of stock, average day
13.8%
Average rank
#646in Home Textiles
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
485per listing
Listings tracked
36

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Football Bedding products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£836£2K£3K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

33

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 84%

Open market

23%

  • Bedlam31%
  • OHS16%
  • Catherine Lansfield12%
  • Rapport Home8%
  • WONGS BEDDING5%
  • Price Right Home4%

Demand

Football Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Football Bedding search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • football bedding36K/yr
  • football bedding single17K/yr
  • football duvet set single10K/yr
  • football bedding double10K/yr
  • football duvet2K/yr
  • football single duvet cover set1K/yr
  • football duvet cover double661/yr
  • football double duvet covers set3K/yr

Reviews and returns

What reviews say buyers love and hate about Football Bedding

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Quality-Overall”
1.3%of orders come back
“Disappointed in quality”
A buyer, on “Quality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Football Bedding questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data