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Football Bedding

Fail

Shoppers spend only $21K a year here, so Football Bedding is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£21K/yr81K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
42%top-5 click share · 17 brands · 33 sellers

Flapen Score

Football Bedding against its category

The dotted line is the Home & Garden average. Past it, Football Bedding is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Bedding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Bedding 81K times last year and spent an estimated £21K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £21K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
2.0%
Market size, estimated
£21Ka year
Peak month
November2.3× the quietest month
Top search term
football bedding36K searches a year

02 · Price

A sale here is worth £13.01.

Listings sell for £13.01 on average, from £6.96 to £22.88. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £13.01 that is £0 to £1K a year per listing.

Average price
£13.01under the $15 to $100 sweet spot
Price range
£6.96–£22.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 13.8% of listings are out of stock. The average listing ranks #646 within Home Textiles. It carries 485 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
72%
Out of stock, average day
13.8%
Average rank
#646in Home Textiles
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
485per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Football Bedding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£836£2K£3K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

33

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

23%

  • Bedlam31%
  • OHS16%
  • Catherine Lansfield12%
  • Rapport Home8%
  • WONGS BEDDING5%
  • Price Right Home4%

Demand

Football Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Football Bedding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football bedding36K/yr
  • football bedding single17K/yr
  • football duvet set single10K/yr
  • football bedding double10K/yr
  • football duvet2K/yr
  • football single duvet cover set1K/yr
  • football duvet cover double661/yr
  • football double duvet covers set3K/yr

Reviews and returns

What reviews say buyers love and hate about Football Bedding

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall30%+0.90

Disappointed in quality

Hi werry bad quality I put just on duvet sheet

not great quality

Material Quality28%−0.19

Its 100% polyester

Rubbish material

Plastic and slippery

Upholstery/Fabric Quality6%−0.02

Scratchy fabric

Fabric is a bit scratchy

Durability6%−0.04

after one day it's damaged

Its not supposed to look like that after one day

Advertised Vs Actual Product6%−0.01

Description of fabric not correct

Love

Quality-Overall38%+0.90

Great bedding, lovely quality

Very good quality and nice and soft

Amazing quality

Size-Overall13%+1.48

Fits well

Good value and a good fit for a single bed

Sizing is true

Soft Feel7%

Nice colourful and soft bedding

soft

The set is very soft

Value For Money6%+0.39

good value for money

Great value

Value

Color4%−0.04

Nice colourful and soft bedding

Bright & vibrant colours & very soft

Return

1.3% Return rate 42% Fixable by listing

Material Quality30%▂▄▂█▂▅

Its 100% polyester

Rubbish material

Plastic and slippery

Size-Overall26%▇▃█▁▃▂
Stain Resistance8%▁▁▁▁█▆

stained his fitted sheet within a few days

Advertised Vs Actual Product7%▁▇▁█▁▁

Description of fabric not correct

Color6%▁▁█▁▇█

The black colour rubbed off

FAQ

Common Football Bedding questions

Answered from the same tracked data.