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Football Balloons

Pass

Football Balloons scores 65 out of 100, a Pass. Shoppers spend $57K a year here, search demand grew +121.3% this quarter, and returns run at 0.3% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£57K/yr101K searches / yr
90-day growth
+121.3%search demand this quarter
Competition
48%top-5 click share · 21 brands · 24 sellers

Flapen Score

Football Balloons against its category

The dotted line is the Home & Garden average. Past it, Football Balloons is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Balloons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Balloons 101K times last year and spent an estimated £57K. The top 5 brands take 55% of clicks. Demand peaks in Jun. Flapen scores it 65 out of 100, a Pass.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +121.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+121.3%
Conversion, latest week
10.8%
Market size, estimated
£57Ka year
Peak month
June2.7× the quietest month
Top search term
football balloons85K searches a year

02 · Price

A sale here is worth £5.20.

Listings sell for £5.20 on average, from £2.63 to £7.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £5.20 that is £3K to £4K a year per listing.

Average price
£5.20under the $15 to $100 sweet spot
Price range
£2.63–£7.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #543 within Party Supplies. It carries 500 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
17.2%
Average rank
#543in Party Supplies
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
500per listing
Listings tracked
27

04 · Newcomers

Amazon counts 2 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
2Amazon's first-year sales bar
Average brand age
16 months

Products

Top Football Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 rising

Sellers

24

Top-5 brand share

55%

Top 20: 99%

Top-5 click share

48%

Top 20: 90%

Open market

40%

  • jeufun22%
  • Adeyoo11%
  • QIFU8%
  • PLULON7%
  • BESCMAX7%
  • OTMVicor5%

Demand

Football Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.7×

Search terms

Top Football Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football balloons85K/yr
  • football balloon8K/yr
  • football ballons4K/yr
  • football birthday balloons5K/yr

Reviews and returns

What reviews say buyers love and hate about Football Balloons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell61%−0.50

Terrible smell

Chemical smell

Very Strong Smell

Quality-Overall8%+0.87

Cheap for a reason

Cheap

Value For Money6%+1.11

Waste of money

waste of money

Inflation/Deflation6%+0.48

All the balloons deflated when blew up

Complete waste of money one popped whilst being inflated I would give no stars if the system let me

Thickness3%+0.05

The blue ones are a little thin when blown up they go to an odd shape

Love

Value For Money21%+1.11

Great value

Good price

Great price

Quality-Overall19%+0.87

are great quality

Fab quality, good price

Great quality, great price, and Ill definitely be buying them again next year

Inflation/Deflation17%+0.48

easy to inflate

plus they are freestanding once fully inflated

Inflated well and lasted for ages

Size-Overall15%+0.72

They are large and look good

good size

not too small

Durability10%+0.78

Durable - good size

The latex feels durable and good quality, holding air well throughout the party

The air in them has lasted so long too

Return

0.3% Return rate 27% Fixable by listing

Smell36%█▁▃▃▅▃

Terrible smell

Chemical smell

Very Strong Smell

Size-Overall14%▁█▁▂▁▂
Inflation/Deflation14%▁▁▁▁▇█

All the balloons deflated when blew up

Complete waste of money one popped whilst being inflated I would give no stars if the system let me

Color11%▁▁▁▁█▆
Quality-Overall11%▁▁█▄▁▂

Cheap for a reason

Cheap

FAQ

Common Football Balloons questions

Answered from the same tracked data.