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Foot Stool

Maybe

Products sell for $23.06 on average, inside the sweet spot. But demand is soft, at -21.5% this quarter, so Foot Stool is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£639K/yr2.3M searches / yr
90-day growth
-21.5%search demand this quarter
Competition
26%top-5 click share · 39 brands · 51 sellers

Flapen Score

Foot Stool against its category

The dotted line is the Home & Garden average. Past it, Foot Stool is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foot Stool market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foot Stool 2.3M times last year and spent an estimated £639K. The top 5 brands take 50% of clicks. Demand peaks in Jan. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £639K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
1.2%
Market size, estimated
£639Ka year
Peak month
January1.7× the quietest month
Top search term
foot stool526K searches a year

02 · Price

A sale here is worth £23.06.

Listings sell for £23.06 on average, from £6.62 to £61.16. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £23.06 that is £2K to £6K a year per listing.

Average price
£23.06inside the $15 to $100 sweet spot
Price range
£6.62–£61.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #126 within Furniture. It carries 722 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
70%
Out of stock, average day
16.2%
Average rank
#126in Furniture
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
722per listing
Listings tracked
70

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Foot Stool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£19K£38K£58K£77K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

51

Top-5 brand share

50%

Top 20: 87%

Top-5 click share

26%

Top 20: 61%

Open market

44%

  • Aibiju13%
  • SONGMICS13%
  • Generic10%
  • Stowetry7%
  • YMYNY7%
  • icon5%

Demand

Foot Stool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Foot Stool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foot stool526K/yr
  • footstool380K/yr
  • footstools for living room202K/yr
  • pouffe213K/yr
  • foot stool living room181K/yr
  • pouffes for living room138K/yr
  • footstools91K/yr
  • footstool with storage88K/yr
  • foot stools52K/yr
  • small footstool51K/yr

Reviews and returns

What reviews say buyers love and hate about Foot Stool

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.05

Not fit for its intended purpose

Slightly shorter than I expected

Quite small

Quality-Overall11%−0.03

medium quality

Poor quality

feet are poor quality

Strength5%+0.15

Build strength not so good

A bit flimsy

Flimsy

Durability5%−0.07

Cheap and broke second time I used

It broke after a week

fell apart after 3 uses

Cushion3%

Seat cushion is different

Quite small not very soft cushion wise

The seat cushion is not as thick as the photo

Love

Quality-Overall16%−0.03

Excellent quality

Good quality and easy to assemble

Excellent well made

Value For Money11%+1.19

Good Value

Great value

Excellent value

Comfort-Overall11%+0.65

Comfortable and supportive

Comfortable to use

Home comfort

Strength9%+0.15

Nice and sturdy

Excellent stool nice and sturdy

Sturdy with storage space

Assembly/Installation8%+0.56

Easy to put together

Easy assembly

Easy to assemble

Return

1.1% Return rate 65% Fixable by listing

Size-Overall37%█▅▆▆▇▆

Not fit for its intended purpose

Slightly shorter than I expected

Quite small

Color13%▂▆▃█▅▅

the wrong colour turned up

i got it in white the colour has gone a bit dark

would of liked the legs to be darker

Strength6%▅█▄▅▄█

Build strength not so good

A bit flimsy

Flimsy

Quality-Overall6%▂▅█▃▄▅

medium quality

Poor quality

feet are poor quality

Comfort-Overall6%▅▇██▄▃

Not comfortable

no comfort to resting feet

Actually uncomfortable unless you're wearing shoes

FAQ

Common Foot Stool questions

Answered from the same tracked data.