food processor and blender
Skip itSoft demand (-24.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£60.69avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£16.55–£155.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay£225K£225K/yr · 204K searches
Review moat
Okay2,424.57avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, food processor and blender is a £225K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
food processor and blender market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £152K–£182K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 87%
- Out of stock
- 7.1%
- Avg brand age
- 38 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
82
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
44%
Top 20: 89%
Open market
18%
- Kenwood31%
- Ninja22%
- Russell Hobbs11%
- VegeNutrix8%
- Bosch5%
- Tefal5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Top food processor and blender search terms
- food processor and blender177K/yr
- blender and food processor17K/yr
- food processor blender10K/yr
Top food processor and blender products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kenwood Compact Food Processor 1.4L Bowl Blender Emulsifying Chopping Blade Shredder Disc 400W FP120 White
Kenwood£31.424.5★8,472 rev
Ninja 3-in-1 Food Processor & Blender 1200W BN800UK Black
Ninja£132.144.6★5,578 rev
Kenwood FDP65.180SI 2 in 1 Food Processor Multipro Express Silver 3 Litre Bowl
Kenwood£59.614.3★625 rev
Russell Hobbs Desire Electric Food Processor Bowl with 1.5L usable capacity 1.5L Plastic jug Stainless steel blades reversible slicing/shredding disk dough hook & creaming disk inc 600W 24732
Russell Hobbs£51.224.3★2,577 rev
Bosch MultiTalent 3 Food Processor MCM3201BGB Black
Bosch£60.434.4★1,817 rev
Newest
by launch date
Ninja PrecisionPro 2.1L Food Processor 4 Auto Presets and Manual Settings
Ninja£69.6381 rev
1500W Food Processor and Blender Combo 2.5L Food Chopper for Meat Vegetable and Dough 2L Glass Jar Blender with 2 Speeds and Pulse for Smoothie Nutrient Extractions and More
VegeNutrix£54.86194 rev
1500W Food Processor and Blender Combo 2.5L Food Chopper for Meat Vegetable and Dough 2L Glass Jar Blender with 2 Speeds and Pulse for Smoothie Nutrient Extractions and More
VegeNutrix£55.39194 rev
Ninja 3-in-1 Detect Power Blender Processor Pro Stone Gold TB401UKSTGD
Ninja£155.29156 rev
Tower Multi-Function Food Processer & Blender with 2L Mixing Bowl 1.8L Jug 2 Speed Settings & Pulse Function 750W Black T18008BLK
Tower£42.1612 rev
Trending
90-day click momentumNinja PrecisionPro 2.1L Food Processor 4 Auto Presets and Manual Settings
Ninja£69.634.7★
1500W Food Processor and Blender Combo 2.5L Food Chopper for Meat Vegetable and Dough 2L Glass Jar Blender with 2 Speeds and Pulse for Smoothie Nutrient Extractions and More
VegeNutrix£55.394.1★
Kenwood FDP65.180SI 2 in 1 Food Processor Multipro Express Silver 3 Litre Bowl
Kenwood£59.614.3★
Tower Multi-Function Food Processer & Blender with 2L Mixing Bowl 1.8L Jug 2 Speed Settings & Pulse Function 750W Black T18008BLK
Tower£42.163.6★
Tefal Black Collection Blender 2L Jug 2 Speeds Pulse Mode Kitchen Blender 6 Stainless Steel Removable Blades Smoothies Milkshakes protein Shakes Cocktails Ice Crush Soups 500W BL3558G0
Tefal£27.734.4★
What buyers say about food processor and blender
What buyers praise and complain about, mined from review topics.What buyers love
“solid build quality I have accumulated several reliable appliances that we use regularly”
“Excellent value for money”
“Blends really, really well”
“Easier to use”
“It cleans easily”
“Sturdy item”
“Just what I wanted”
“For me, this has been an amazing tool to use for batch cooking”
“Very convenient size”
“Very sharp”
What buyers complain about
“Broke on 1st use”
“It doesnt blend anything”
“rubbish quality”
“Did not work”
“The bowl is quite small”
“Bit flimsy”
“in reality, it is not so cheap”
“takes a lot of cleaning”
“However the instructions are poor”
“Its just frustrating to use”
Top return reasons
Common questions
- Is food processor and blender profitable to sell on Amazon United Kingdom?
- The niche generates £225K/yr across 30 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the food processor and blender niche?
- 16 brands and 82 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in food processor and blender?
- Top complaints mined from reviews: Durability, Mixing/Blending, Quality-Overall. The return rate is 2.7%.
- When does demand for food processor and blender peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the food processor and blender niche?
- Listings span £16.55–£155.29; the average listing price is £60.69 (sweet spot $15–$100). The average incumbent carries 2,425 reviews — the moat a new listing must climb.