Food Processor and Blender
FailDemand is soft, at -24.1% this quarter, so Food Processor and Blender is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £225K/yr204K searches / yr
- 90-day growth
- -24.1%search demand this quarter
- Competition
- 44%top-5 click share · 16 brands · 82 sellers
Flapen Score
Food Processor and Blender against its category
The dotted line is the Home & Garden average. Past it, Food Processor and Blender is stronger. Inside it, weaker.
Market
The Food Processor and Blender market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Food Processor and Blender 204K times last year and spent an estimated £225K. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £225K a year.
- Searches, last 12 months
- 204K
- Growth, 90 days vs prior 90
- -24.1%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £225Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- food processor and blender177K searches a year
02 · Price
A sale here is worth £60.69.
Listings sell for £60.69 on average, from £16.55 to £155.29. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £60.69 that is £0 to £6K a year per listing.
- Average price
- £60.69inside the $15 to $100 sweet spot
- Price range
- £16.55–£155.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #21 within Small Kitchen Appliances. It carries 2,425 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 97%
- Out of stock, average day
- 7.1%
- Average rank
- #21in Small Kitchen Appliances
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,425per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 6 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Food Processor and Blender products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kenwood Compact Food Processor 1.4L Bowl Blender Emulsifying Chopping Blade Shredder Disc 400W FP120 White
- Price
- £31.42
- Rating
- 4.5/5
- Reviews
- 8,472
- Age
- 18y ago
Ninja 3-in-1 Food Processor & Blender 1200W BN800UK Black
- Price
- £132.14
- Rating
- 4.6/5
- Reviews
- 5,578
- Age
- 6y ago
Kenwood FDP65.180SI 2 in 1 Food Processor Multipro Express Silver 3 Litre Bowl
- Price
- £59.61
- Rating
- 4.3/5
- Reviews
- 625
- Age
- 4y ago
Russell Hobbs Desire Electric Food Processor Bowl with 1.5L usable capacity 1.5L Plastic jug Stainless steel blades reversible slicing/shredding disk dough hook & creaming disk inc 600W 24732
- Price
- £51.22
- Rating
- 4.3/5
- Reviews
- 2,577
- Age
- 7y ago
Bosch MultiTalent 3 Food Processor MCM3201BGB Black
- Price
- £60.43
- Rating
- 4.4/5
- Reviews
- 1,817
- Age
- 10y ago
Trending
90-day click momentum
Ninja PrecisionPro 2.1L Food Processor 4 Auto Presets and Manual Settings
- Price
- £69.63
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 5mo ago
1500W Food Processor and Blender Combo 2.5L Food Chopper for Meat Vegetable and Dough 2L Glass Jar Blender with 2 Speeds and Pulse for Smoothie Nutrient Extractions and More
- Price
- £55.39
- Rating
- 4.1/5
- Reviews
- 194
- Age
- 6mo ago
Kenwood FDP65.180SI 2 in 1 Food Processor Multipro Express Silver 3 Litre Bowl
- Price
- £59.61
- Rating
- 4.3/5
- Reviews
- 625
- Age
- 4y ago
Tower Multi-Function Food Processer & Blender with 2L Mixing Bowl 1.8L Jug 2 Speed Settings & Pulse Function 750W Black T18008BLK
- Price
- £42.16
- Rating
- 3.6/5
- Reviews
- 12
- Age
- 11mo ago
Tefal Black Collection Blender 2L Jug 2 Speeds Pulse Mode Kitchen Blender 6 Stainless Steel Removable Blades Smoothies Milkshakes protein Shakes Cocktails Ice Crush Soups 500W BL3558G0
- Price
- £27.73
- Rating
- 4.4/5
- Reviews
- 222
- Age
- 1y ago
Newest
by launch dateNinja PrecisionPro 2.1L Food Processor 4 Auto Presets and Manual Settings
- Price
- £69.63
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 5mo ago
1500W Food Processor and Blender Combo 2.5L Food Chopper for Meat Vegetable and Dough 2L Glass Jar Blender with 2 Speeds and Pulse for Smoothie Nutrient Extractions and More
- Price
- £54.86
- Rating
- 4.1/5
- Reviews
- 194
- Age
- 6mo ago
1500W Food Processor and Blender Combo 2.5L Food Chopper for Meat Vegetable and Dough 2L Glass Jar Blender with 2 Speeds and Pulse for Smoothie Nutrient Extractions and More
- Price
- £55.39
- Rating
- 4.1/5
- Reviews
- 194
- Age
- 6mo ago
Ninja 3-in-1 Detect Power Blender Processor Pro Stone Gold TB401UKSTGD
- Price
- £155.29
- Rating
- 4.6/5
- Reviews
- 156
- Age
- 11mo ago
Tower Multi-Function Food Processer & Blender with 2L Mixing Bowl 1.8L Jug 2 Speed Settings & Pulse Function 750W Black T18008BLK
- Price
- £42.16
- Rating
- 3.6/5
- Reviews
- 12
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
82
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
44%
Top 20: 89%
Open market
18%
- Kenwood31%
- Ninja22%
- Russell Hobbs11%
- VegeNutrix8%
- Bosch5%
- Tefal5%
Demand
Food Processor and Blender search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Food Processor and Blender search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- food processor and blender177K/yr
- blender and food processor17K/yr
- food processor blender10K/yr
Reviews and returns
What reviews say buyers love and hate about Food Processor and Blender
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke on 1st use
Broke after one use
Doesn't last
It doesnt blend anything
doesnt blend well
doesnt blend anything
rubbish quality
Bad quality
Very cheap quality
Did not work
it does not turn on
Never worked
The bowl is quite small
it is very large
Small size
Love
solid build quality I have accumulated several reliable appliances that we use regularly
Love it, high quality and it also comes with an additional container
EXCELLENT PRODUCT
Excellent value for money
Good value for money
Good for the price
Blends really, really well
Great blender
Blends perfectly
Easier to use
The controls are extremely easy to use
Soo handy
It cleans easily
Easily cleaned
Easy to wash
Return
2.7% Return rate 40% Fixable by listing
The bowl is quite small
it is very large
Small size
Did not work
it does not turn on
Never worked
It doesnt blend anything
doesnt blend well
doesnt blend anything
rubbish quality
Bad quality
Very cheap quality
Broke on 1st use
Broke after one use
Doesn't last
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Food Processor and Blender questions
Answered from the same tracked data.