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Food Processor

Maybe

Shoppers spend an estimated $1.9M a year here. But demand is soft, at -25.4% this quarter, so Food Processor is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£1.9M/yr2.0M searches / yr
90-day growth
-25.4%search demand this quarter
Competition
52%top-5 click share · 15 brands · 142 sellers

Flapen Score

Food Processor against its category

The dotted line is the Home & Garden average. Past it, Food Processor is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Food Processor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Food Processor 2.0M times last year and spent an estimated £1.9M. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
1.9%
Market size, estimated
£1.9Ma year
Peak month
December2.2× the quietest month
Top search term
food processor1.5M searches a year

02 · Price

A sale here is worth £51.06.

Listings sell for £51.06 on average, from £16.55 to £150.61. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £51.06 that is £51K to £64K a year per listing.

Average price
£51.06inside the $15 to $100 sweet spot
Price range
£16.55–£150.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£51K–£64K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #24 within Small Kitchen Appliances. It carries 2,045 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#24in Small Kitchen Appliances
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,045per listing
Listings tracked
26

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
39 months

Products

Top Food Processor products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£96K£191K£287K£382K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

142

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 93%

Open market

15%

  • Kenwood35%
  • Ninja26%
  • Tefal7%
  • Bear7%
  • Bosch5%
  • VegeNutrix4%
  • Open — no brand owns it (9 brands, 15%)

Demand

Food Processor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Food Processor search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • food processor1.5M/yr
  • food processor and blender177K/yr
  • food processors65K/yr
  • food processor multifunctional59K/yr
  • full-size food processors43K/yr
  • blender and food processor17K/yr
  • compact food processor17K/yr
  • electric food processor14K/yr
  • glass food processor10K/yr
  • blender food processor11K/yr

Reviews and returns

What reviews say buyers love and hate about Food Processor

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Durability”
2.6%of orders come back
“Doesn't last”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Food Processor questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data