Food Processor
MaybeShoppers spend $1.9M a year here. But demand is soft, at -25.4% this quarter, so Food Processor is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £1.9M/yr2.0M searches / yr
- 90-day growth
- -25.4%search demand this quarter
- Competition
- 52%top-5 click share · 15 brands · 142 sellers
Flapen Score
Food Processor against its category
The dotted line is the Home & Garden average. Past it, Food Processor is stronger. Inside it, weaker.
Market
The Food Processor market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Food Processor 2.0M times last year and spent an estimated £1.9M. The top 5 brands take 81% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- -25.4%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £1.9Ma year
- Peak month
- December2.2× the quietest month
- Top search term
- food processor1.5M searches a year
02 · Price
A sale here is worth £51.06.
Listings sell for £51.06 on average, from £16.55 to £150.61. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £51.06 that is £51K to £64K a year per listing.
- Average price
- £51.06inside the $15 to $100 sweet spot
- Price range
- £16.55–£150.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £51K–£64K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #24 within Small Kitchen Appliances. It carries 2,045 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #24in Small Kitchen Appliances
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,045per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 6 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Food Processor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kenwood Compact Food Processor 1.4L Bowl Blender Emulsifying Chopping Blade Shredder Disc 400W FP120 White
- Price
- £31.42
- Rating
- 4.5/5
- Reviews
- 8,472
- Age
- 18y ago
Ninja PrecisionPro 2.1L Food Processor 4 Auto Presets and Manual Settings
- Price
- £69.63
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 5mo ago
Ninja 3-in-1 Food Processor & Blender 1200W BN800UK Black
- Price
- £132.14
- Rating
- 4.6/5
- Reviews
- 5,578
- Age
- 6y ago
Kenwood FDP65.180SI 2 in 1 Food Processor Multipro Express Silver 3 Litre Bowl
- Price
- £59.61
- Rating
- 4.3/5
- Reviews
- 625
- Age
- 4y ago
Bear Electric Food Processor & Chopper 2L+1.8L 600W Brown
- Price
- £25.78
- Rating
- 4.5/5
- Reviews
- 1,428
- Age
- 2y ago
Trending
90-day click momentum
Kitchen in the box 2L+2L Electric Food Processors & Chopper with 304 Stainless Steel Container and Glass Container 2 Speed Settings 4 Stainless Steel Blades for Chopping Meat Baby Food Vegetable
- Price
- £38.10
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3mo ago
Tefal Choppeo Mini Food Processor/Chopper XXL 2L Glass Bowl with Anti-Slip Mat Storage Lid 2 Speeds 500W Grey - MB603BG1
- Price
- £24.50
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 4mo ago
Ninja PrecisionPro 2.1L Food Processor 4 Auto Presets and Manual Settings
- Price
- £69.63
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 5mo ago
1500W Food Processor and Blender Combo 2.5L Food Chopper for Meat Vegetable and Dough 2L Glass Jar Blender with 2 Speeds and Pulse for Smoothie Nutrient Extractions and More
- Price
- £55.39
- Rating
- 4.1/5
- Reviews
- 194
- Age
- 6mo ago
Tower Multi-Function Food Processer & Blender with 2L Mixing Bowl 1.8L Jug 2 Speed Settings & Pulse Function 750W Black T18008BLK
- Price
- £42.16
- Rating
- 3.6/5
- Reviews
- 12
- Age
- 11mo ago
Newest
by launch dateKitchen in the box 2L+2L Electric Food Processors & Chopper with 304 Stainless Steel Container and Glass Container 2 Speed Settings 4 Stainless Steel Blades for Chopping Meat Baby Food Vegetable
- Price
- £38.10
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3mo ago
Tefal Choppeo Mini Food Processor/Chopper XXL 2L Glass Bowl with Anti-Slip Mat Storage Lid 2 Speeds 500W Grey - MB603BG1
- Price
- £24.50
- Rating
- 4.4/5
- Reviews
- 62
- Age
- 4mo ago
Ninja PrecisionPro 2.1L Food Processor 4 Auto Presets and Manual Settings
- Price
- £69.63
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 5mo ago
1500W Food Processor and Blender Combo 2.5L Food Chopper for Meat Vegetable and Dough 2L Glass Jar Blender with 2 Speeds and Pulse for Smoothie Nutrient Extractions and More
- Price
- £54.86
- Rating
- 4.1/5
- Reviews
- 194
- Age
- 6mo ago
1500W Food Processor and Blender Combo 2.5L Food Chopper for Meat Vegetable and Dough 2L Glass Jar Blender with 2 Speeds and Pulse for Smoothie Nutrient Extractions and More
- Price
- £55.39
- Rating
- 4.1/5
- Reviews
- 194
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
142
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
15%
- Kenwood35%
- Ninja26%
- Tefal7%
- Bear7%
- Bosch5%
- VegeNutrix4%
- Open — no brand owns it (9 brands, 15%)
Demand
Food Processor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Food Processor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- food processor1.5M/yr
- food processor and blender177K/yr
- food processors65K/yr
- food processor multifunctional59K/yr
- full-size food processors43K/yr
- blender and food processor17K/yr
- compact food processor17K/yr
- electric food processor14K/yr
- glass food processor10K/yr
- blender food processor11K/yr
Reviews and returns
What reviews say buyers love and hate about Food Processor
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't last
Broke after one use
Broke on 1st use
it doesn't work well with
Did not work
Never worked
Useless for blending
doesnt blend well
failing to mix evenly
The overall build quality is extremely poor
rubbish quality
Poor quality
The bowl is quite small
Big
Small size
Love
offers good build quality
Excellent product
solid build quality I have accumulated several reliable appliances that we use regularly
Excellent value for money
Good for the price
Good value for money
EASY TO USE
The controls are extremely easy to use
Soo handy
It cleans easily
Easily cleaned
Easy to wash
Great blender
Blends really, really well
It blends well
Return
2.6% Return rate 44% Fixable by listing
The bowl is quite small
Big
Small size
it doesn't work well with
Did not work
Never worked
The overall build quality is extremely poor
rubbish quality
Poor quality
Doesn't last
Broke after one use
Broke on 1st use
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Food Processor questions
Answered from the same tracked data.