Is food processor profitable to sell on Amazon United Kingdom?

The niche generates £1.9M/yr across 26 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the food processor niche?

15 brands and 142 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in food processor?

Top complaints mined from reviews: Durability, Functionality-Overall, Mixing/Blending. The return rate is 2.6%.

When does demand for food processor peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the food processor niche?

Listings span £16.55–£150.61; the average listing price is £51.06 (sweet spot $15–$100). The average incumbent carries 2,045 reviews — the moat a new listing must climb.

food processor

Worth a look

Shows a $1.9M/yr market, but soft demand (-25.4% this quarter) keeps it on the watch list.

Market size

Great£1.9M

£1.9M/yr · 2.0M searches

Avg price

Great£51.06

avg listing price — sweet spot $15–$100

Price range

Good£16.55–£150.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.6%

return rate — above 5% kills the launch gate

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,044.96

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-25.4%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, food processor is a £1.9M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

food processor market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: £1.5M–£2.0M; units × avg price
Conversion rate: 1.9%
Avg BSR: #24
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 3.5%
Avg brand age: 39 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

142

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

15%

Kenwood35%
Ninja26%
Tefal7%
Bear7%
Bosch5%
VegeNutrix4%
Open — no brand owns it (9 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top food processor search terms

food processor1.5M/yr -23.8%1.6% conv.
food processor and blender177K/yr -18.5%1.0% conv.
food processors65K/yr -28.5%0.8% conv.
food processor multifunctional59K/yr -29.8%1.0% conv.
full-size food processors43K/yr -5.2%0.1% conv.
blender and food processor17K/yr -44.0%0.6% conv.
compact food processor17K/yr -48.0%1.3% conv.
electric food processor14K/yr -50.7%0.7% conv.
glass food processor10K/yr -38.4%0.7% conv.
blender food processor11K/yr -40.4%0.8% conv.

All search terms

Top food processor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kenwood Compact Food Processor 1.4L Bowl Blender Emulsifying Chopping Blade Shredder Disc 400W FP120 White

Kenwood£31.424.5★8,472 rev

Ninja PrecisionPro 2.1L Food Processor 4 Auto Presets and Manual Settings

Ninja£69.634.7★81 rev

Ninja 3-in-1 Food Processor & Blender 1200W BN800UK Black

Ninja£132.144.6★5,578 rev

Kenwood FDP65.180SI 2 in 1 Food Processor Multipro Express Silver 3 Litre Bowl

Kenwood£59.614.3★625 rev

Bear Electric Food Processor & Chopper 2L+1.8L 600W Brown

Bear£25.784.5★1,428 rev

Newest

by launch date

Kitchen in the box 2L+2L Electric Food Processors & Chopper with 304 Stainless Steel Container and Glass Container 2 Speed Settings 4 Stainless Steel Blades for Chopping Meat Baby Food Vegetable

Kitchen in the box£38.106 rev

3mo ago

Tefal Choppeo Mini Food Processor/Chopper XXL 2L Glass Bowl with Anti-Slip Mat Storage Lid 2 Speeds 500W Grey - MB603BG1

Tefal£24.5062 rev

4mo ago

Ninja PrecisionPro 2.1L Food Processor 4 Auto Presets and Manual Settings

Ninja£69.6381 rev

5mo ago

1500W Food Processor and Blender Combo 2.5L Food Chopper for Meat Vegetable and Dough 2L Glass Jar Blender with 2 Speeds and Pulse for Smoothie Nutrient Extractions and More

VegeNutrix£54.86194 rev

6mo ago

1500W Food Processor and Blender Combo 2.5L Food Chopper for Meat Vegetable and Dough 2L Glass Jar Blender with 2 Speeds and Pulse for Smoothie Nutrient Extractions and More

VegeNutrix£55.39194 rev

6mo ago

What buyers say about food processor

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“offers good build quality”

Value For Money11%

“Excellent value for money”

Ease Of Use9%

“EASY TO USE”

Ease Of Cleaning7%

“It cleans easily”

Mixing/Blending6%

“Great blender”

Strength5%

“Powerful tool for my kitchen”

Cooking Experience5%

“useful appliance to have in your kitchen”

Advertised Vs Actual Product4%

“Just what I wanted”

Size-Overall4%

“Very convenient size”

Compactness3%

“Compact and light”

What buyers complain about

Durability12%

“Doesn't last”

Functionality-Overall8%

“it doesn't work well with”

Mixing/Blending7%

“Useless for blending”

Quality-Overall7%

“The overall build quality is extremely poor”

Size-Overall6%

“The bowl is quite small”

Value For Money4%

“in reality, it is not so cheap”

Instructions/User Manual/Troubleshooting4%

“However the instructions are poor”

Strength3%

“Bit flimsy”

Ease Of Cleaning3%

“takes a lot of cleaning”

Ease Of Use3%

“Just at first I struggled to use it”

Top return reasons

Size-Overall32%

Functionality-Overall22%

Product Condition5%

Quality-Overall4%

Durability3%

Mixing/Blending3%

Smell3%

Advertised Vs Actual Product3%

Strength2%

Value For Money2%

Common questions

Is food processor profitable to sell on Amazon United Kingdom?: The niche generates £1.9M/yr across 26 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the food processor niche?: 15 brands and 142 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in food processor?: Top complaints mined from reviews: Durability, Functionality-Overall, Mixing/Blending. The return rate is 2.6%.
When does demand for food processor peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the food processor niche?: Listings span £16.55–£150.61; the average listing price is £51.06 (sweet spot $15–$100). The average incumbent carries 2,045 reviews — the moat a new listing must climb.