Food Mill
a small market ($93K/yr) — Food Mill doesn't clear our bar today.
Flapen Score
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Is Food Mill profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Food Mill is a £93K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 49/100.
Food Mill: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +10.0% over the last 90 days and 5.1% of searches end in a purchase.
£93K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.
0/100
page quality · 20 products
Top Food Mill products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Moulinex Classic manual vegetable mill in stainless steel Small model Easy grinding Purees Soups Compotes Dishwasher safe Made in France A40106
- Price
- £25.98
- Rating
- 4.2/5
- Reviews
- 4,985
- Age
- 22y ago
Navaris Food Mill - 19cm Stainless Steel Rotary Food Mill Sieve Grater with 3 Grinding Discs - Vegetable Strainer Sauce Maker to Grind and Puree Food
- Price
- £20.18
- Rating
- 3.6/5
- Reviews
- 2,891
- Age
- 7y ago
Stainless Steel Food Mill with 3 Milling Discs Hand Crank Grinder for Baby Food Ergonomic Rotary Design for Tomato Sauce & Mashed Potatoes Easy to Clean & Durable Quality (Silver K)
- Price
- £18.78
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 7mo ago
OXO Good Grips Food Mill
- Price
- £53.87
- Rating
- 4.4/5
- Reviews
- 8,999
- Age
- 19y ago
Ergonomic Food Mill Stainless Steel with 3 Grinding Discs - Rotary Food Mill for Tomato Sauce Applesauce Puree Mashed Potatoes Jams Baby Food
- Price
- £38.11
- Rating
- 4.5/5
- Reviews
- 6,334
- Age
- 5y ago
Trending
90-day click momentum
Stainless Steel Masher with 3 Milling Discs Multifunctional Rotary Mill Manual Vegetable Grinder Manual Rotary Potato Ricer for Tomato Sauce Applesauce Vegetable Puree Masher for Kitchen
- Price
- £14.28
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Cuisipro Deluxe Food Mill Stainless Steel 3 Straining Disks Included Non-Slip Handle
- Price
- £95.25
- Rating
- 4.4/5
- Reviews
- 437
- Age
- 13y ago
Ergonomic Food Mill Stainless Steel with 3 Grinding Discs - Rotary Food Mill for Tomato Sauce Applesauce Puree Mashed Potatoes Jams Baby Food
- Price
- £38.11
- Rating
- 4.5/5
- Reviews
- 6,334
- Age
- 5y ago
Stainless Steel Food Mill with 3 Milling Discs Hand Crank Grinder for Baby Food Ergonomic Rotary Design for Tomato Sauce & Mashed Potatoes Easy to Clean & Durable Quality (Silver K)
- Price
- £18.78
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 7mo ago
Food Mill Stainless Steel Food Mills with 3 Milling Discs Kitchen Mills with Anti Slip Handle Manual Rotary Potato Ricer for Tomato Sauce Canning Applesauce Baby Complementary Food
- Price
- £7.12
- Rating
- 1.4/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch dateStainless Steel Masher with 3 Milling Discs Multifunctional Rotary Mill Manual Vegetable Grinder Manual Rotary Potato Ricer for Tomato Sauce Applesauce Vegetable Puree Masher for Kitchen
- Price
- £14.28
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Stainless Steel Food Mill with 3 Milling Discs Hand Crank Grinder for Baby Food Ergonomic Rotary Design for Tomato Sauce & Mashed Potatoes Easy to Clean & Durable Quality (Silver K)
- Price
- £18.78
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 7mo ago
Gugxiom Food Mill Stainless Steel With 3 Interchangeable Grinding Plates For Fine Medium And Coarse Grains Handle Food Mill Hand Crank Rotary Food Mill For Tomato Sauce Potatoes Canned Goods
- Price
- £19.94
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 1y ago
Food Mill Stainless Steel Food Mills with 3 Milling Discs Kitchen Mills with Anti Slip Handle Manual Rotary Potato Ricer for Tomato Sauce Canning Applesauce Baby Complementary Food
- Price
- £7.12
- Rating
- 1.4/5
- Reviews
- 3
- Age
- 1y ago
Stainless Steel Food Mill with 3 Milling Discs Ergonomic Design Rotary Hand Crank Food Mills for Tomato Sauce Potatoes Jams Canning Dishwasher Safe Includes Multifunctional Spoon Blue D
- Price
- £36.98
- Rating
- 4.3/5
- Reviews
- 355
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 rising
Sellers
64
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
21%
- Moulinex28%
- Navaris17%
- Mihoho12%
- Ejoyous8%
- OXO8%
- The Hungry Artisan6%
Food Mill demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Food Mill search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- food mill25K/yr
- mouli13K/yr
- moulin5K/yr
- food mill for tomatoes4K/yr
What reviews say buyers love and hate about Food Mill
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Superficially well made”
“Easy to use”
“Solid piece of equipment”
“gone back to my decent hand held manual masher as it was far quicker”
“easy to clean”
What buyers complain about
93% of reviews“Cheap and effective”
“Broke after 6mths”
“Doesn't even fit together”
“No instructions, didnt work, getting a refund seems to be difficult”
“badly engineered”
Food Mill return rate & reasons
Why buyers send it back, as a share of all return requests.
5.3%
Return rate
23%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Food Mill questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
