food mill
Skip itA small market ($93K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Incredible£38.49avg listing price — sweet spot $15–$100
Price range
Great£7.12–£120.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,586.1avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad£93K£93K/yr · 47K searches
According to Flapen's Amazon United Kingdom niche tracking, food mill is a £93K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
food mill market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- £38K–£48K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #736
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 65%
- Out of stock
- 6.2%
- Avg brand age
- 51 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
64
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
21%
- Moulinex28%
- Navaris17%
- Mihoho12%
- Ejoyous8%
- OXO8%
- The Hungry Artisan6%
Demand
Weekly Amazon search volume, last 44 weeks — +10.0% search growth over the last 90 days.Top food mill search terms
- food mill25K/yr
- mouli13K/yr
- moulin5K/yr
- food mill for tomatoes4K/yr
Top food mill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Moulinex Classic manual vegetable mill in stainless steel Small model Easy grinding Purees Soups Compotes Dishwasher safe Made in France A40106
Moulinex£25.984.2★4,985 rev
Navaris Food Mill - 19cm Stainless Steel Rotary Food Mill Sieve Grater with 3 Grinding Discs - Vegetable Strainer Sauce Maker to Grind and Puree Food
Navaris£20.183.6★2,891 rev
Stainless Steel Food Mill with 3 Milling Discs Hand Crank Grinder for Baby Food Ergonomic Rotary Design for Tomato Sauce & Mashed Potatoes Easy to Clean & Durable Quality (Silver K)
Mihoho£18.783.7★9 rev
OXO Good Grips Food Mill
OXO£53.874.4★8,999 rev
Ergonomic Food Mill Stainless Steel with 3 Grinding Discs - Rotary Food Mill for Tomato Sauce Applesauce Puree Mashed Potatoes Jams Baby Food
The Hungry Artisan£38.114.5★6,334 rev
Newest
by launch date
Stainless Steel Masher with 3 Milling Discs Multifunctional Rotary Mill Manual Vegetable Grinder Manual Rotary Potato Ricer for Tomato Sauce Applesauce Vegetable Puree Masher for Kitchen
Focenat£14.280 rev
Stainless Steel Food Mill with 3 Milling Discs Hand Crank Grinder for Baby Food Ergonomic Rotary Design for Tomato Sauce & Mashed Potatoes Easy to Clean & Durable Quality (Silver K)
Mihoho£18.789 rev
Gugxiom Food Mill Stainless Steel With 3 Interchangeable Grinding Plates For Fine Medium And Coarse Grains Handle Food Mill Hand Crank Rotary Food Mill For Tomato Sauce Potatoes Canned Goods
Gugxiom£19.948 rev
Food Mill Stainless Steel Food Mills with 3 Milling Discs Kitchen Mills with Anti Slip Handle Manual Rotary Potato Ricer for Tomato Sauce Canning Applesauce Baby Complementary Food
ARSBORUI£7.123 rev
Stainless Steel Food Mill with 3 Milling Discs Ergonomic Design Rotary Hand Crank Food Mills for Tomato Sauce Potatoes Jams Canning Dishwasher Safe Includes Multifunctional Spoon Blue D
Gemfino£36.98355 rev
Trending
90-day click momentumStainless Steel Masher with 3 Milling Discs Multifunctional Rotary Mill Manual Vegetable Grinder Manual Rotary Potato Ricer for Tomato Sauce Applesauce Vegetable Puree Masher for Kitchen
Focenat£14.280.0★
Cuisipro Deluxe Food Mill Stainless Steel 3 Straining Disks Included Non-Slip Handle
Cuisipro£95.254.4★
Ergonomic Food Mill Stainless Steel with 3 Grinding Discs - Rotary Food Mill for Tomato Sauce Applesauce Puree Mashed Potatoes Jams Baby Food
The Hungry Artisan£38.114.5★
Stainless Steel Food Mill with 3 Milling Discs Hand Crank Grinder for Baby Food Ergonomic Rotary Design for Tomato Sauce & Mashed Potatoes Easy to Clean & Durable Quality (Silver K)
Mihoho£18.783.7★
Food Mill Stainless Steel Food Mills with 3 Milling Discs Kitchen Mills with Anti Slip Handle Manual Rotary Potato Ricer for Tomato Sauce Canning Applesauce Baby Complementary Food
ARSBORUI£7.121.4★
What buyers say about food mill
What buyers praise and complain about, mined from review topics.What buyers love
“Superficially well made”
“Easy to use”
“Solid piece of equipment”
“gone back to my decent hand held manual masher as it was far quicker”
“easy to clean”
“Easy to assemble and use”
What buyers complain about
“Cheap and effective”
“Broke after 6mths”
“Doesn't even fit together”
“No instructions, didnt work, getting a refund seems to be difficult”
“badly engineered”
“Instead, it kept clogging, and I spent more time clearing it out than actually milling anything”
“French tin mouli that I have used for 48 years which eventually got rusty”
“Didnt work very well”
“very small very flimsy”
“scratched in exactly the same places as another reviewer's photo”
Top return reasons
Common questions
- Is food mill profitable to sell on Amazon United Kingdom?
- The niche generates £93K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the food mill niche?
- 15 brands and 64 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in food mill?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 5.3% — above our launch gate.
- What does it cost to enter the food mill niche?
- Listings span £7.12–£120.80; the average listing price is £38.49 (sweet spot $15–$100). The average incumbent carries 1,586 reviews — the moat a new listing must climb.