Food Flask
FailDemand is soft, at -46.2% this quarter, so Food Flask is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £430K/yr1.6M searches / yr
- 90-day growth
- -46.2%search demand this quarter
- Competition
- 35%top-5 click share · 16 brands · 99 sellers
Flapen Score
Food Flask against its category
The dotted line is the Home & Garden average. Past it, Food Flask is stronger. Inside it, weaker.
Market
The Food Flask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Food Flask 1.6M times last year and spent an estimated £430K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -46.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £430K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -46.2%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £430Ka year
- Peak month
- January4.1× the quietest month
- Top search term
- food flask378K searches a year
02 · Price
A sale here is worth £13.96.
Listings sell for £13.96 on average, from £6.74 to £25.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £13.96 that is £10K to £14K a year per listing.
- Average price
- £13.96under the $15 to $100 sweet spot
- Price range
- £6.74–£25.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £10K–£14K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #60 within Vacuum Flasks. It carries 5,340 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #60in Vacuum Flasks
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,340per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Food Flask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Thermos Stainless King Food Flask 470ml Capacity - Sleek Multi- Purpose Flask for Daily Food Prep - Durable Stainless Steel with Classic Red Finish - Ideal for On-the-Go Meals & Drinks
- Price
- £14.72
- Rating
- 4.6/5
- Reviews
- 26,139
- Age
- 13y ago

Thermos Stainless King Food Flask 470ml Capacity - Sleek Multi- Purpose Flask for Daily Food Prep - Durable Stainless Steel with Classic Duck Egg Finish - Ideal for On-the-Go Meals & Drinks
- Price
- £16.71
- Rating
- 4.6/5
- Reviews
- 26,139
- Age
- 8y ago

Polar Gear 600ml Hot Food Flask & Foldable Spoon - Vacuum Insulated Double Wall Stainless Steel Thermos Soup Flask Jars Leakproof and BPA Free - Lunch Thermal Food Flasks for Hot Food Kids & Adults
- Price
- £11.54
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 8mo ago

Polar Gear Insulated Food Flasks For Hot Food Triple Layer Stainless Steel Hot Food Flask With Spoon Keep Meals & Drinks Hot for 6 Hours & Cold for 6 Hours Soup Flask For Work School - Blue
- Price
- £11.04
- Rating
- 4.4/5
- Reviews
- 1,196
- Age
- 5y ago

Kichna Double Walled Stainless Steel thermal Food Flask Tub | BPA Free Lid Leak & Spill Proof Jar with Handle | Keeps Cold for 6Hrs or Hot for 6Hrs - Blush Pink
- Price
- £8.15
- Rating
- 4.0/5
- Reviews
- 143
- Age
- 3y ago
Trending
90-day click momentum
Andmenow 80W Faster Electric Lunch Box Update Home Office Truck Car Food Warmer Portable Food Heater with 304 Stainless Steel Container Spoon & Fork and Carry Bag (GreyGreen)
- Price
- £16.13
- Rating
- 4.5/5
- Reviews
- 2,797
- Age
- 3y ago

Thermos Stainless King Food Flask 710ml Capacity - Sleek Multi- Purpose Flask for Daily Food Prep - Durable Stainless Steel with Matt Black Finish - Ideal for On-the-Go Meals & Drinks
- Price
- £19.67
- Rating
- 4.6/5
- Reviews
- 8,934
- Age
- 14y ago

Polar Gear 600ml Hot Food Flask & Foldable Spoon - Vacuum Insulated Double Wall Stainless Steel Thermos Soup Flask Jars Leakproof and BPA Free - Lunch Thermal Food Flasks for Hot Food Kids & Adults
- Price
- £11.54
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 8mo ago

Kichna Double Walled Stainless Steel thermal Food Flask Tub | BPA Free Lid Leak & Spill Proof Jar with Handle | Keeps Cold for 6Hrs or Hot for 6Hrs - Blush Pink
- Price
- £8.15
- Rating
- 4.0/5
- Reviews
- 143
- Age
- 3y ago

STANLEY 1913 Classic Food Jar With Spork 0.4L - Rose Quartz
- Price
- £25.55
- Rating
- 4.6/5
- Reviews
- 4,659
- Age
- 2y ago
Newest
by launch date
Polar Gear 600ml Hot Food Flask & Foldable Spoon - Vacuum Insulated Double Wall Stainless Steel Thermos Soup Flask Jars Leakproof and BPA Free - Lunch Thermal Food Flasks for Hot Food Kids & Adults
- Price
- £11.54
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 8mo ago

Polar Gear 600ml Hot Food Flask & Foldable Spoon - Vacuum Insulated Double Wall Stainless Steel Thermos Soup Flask Jars Leakproof and BPA Free - Lunch Thermal Fod Flasks for Hot Food Kids & Adults
- Price
- £11.65
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 8mo ago

Polar Gear 600ml Hot Food Flask & Foldable Spoon - Vacuum Insulated Double Wall Stainless Steel Thermos Soup Flask Jars Leakproof and BPA Free - Lunch Thermal Food Flasks for Hot Food Kids & Adults
- Price
- £11.60
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 8mo ago

Décor 350ml Kids Insulated Food Flask - Double Wall Stainless Steel Container with Wide Opening Airtight Leakproof Lid 4h Hot / 9h Cold - Purple
- Price
- £6.74
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 10mo ago

520ml Insulated Food Flasks For Hot Food Double-Wall Stainless Steel Hot Food Flask With Spoon Thermal Lunch Box keeps Meals Drinks Hot or Cold for 6 Hours Leakproof Soup Containers (Black)
- Price
- £11.26
- Rating
- 4.1/5
- Reviews
- 528
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
16 falling
Sellers
99
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
35%
Top 20: 79%
Open market
12%
- Thermos41%
- Polar Gear27%
- Décor9%
- Kichna4%
- Dreamhigh4%
- STANLEY3%
- Open — no brand owns it (10 brands, 12%)
Demand
Food Flask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 4.1×
Search terms
Top Food Flask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- food flask378K/yr
- thermos food flask218K/yr
- food flasks for hot food179K/yr
- insulated food container69K/yr
- soup flask188K/yr
- hot food flask100K/yr
- food thermos62K/yr
- thermal food container51K/yr
- hot food containers48K/yr
- kids food flask34K/yr
Reviews and returns
What reviews say buyers love and hate about Food Flask
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Does not retain heat at all
Dosen't hold the heat
lost alot of heat
Load of rubbish
Rubbish
Bad quality
So a total waste of money
not cheap
For the price I was very disappointed
sometimes what he wants to take in there doesnt quite fit
The lid is a small bowl
It's small
broke after a few use
Broke after just 2 months
Doesn't last
Love
Excellent product
looks well made
Good quality and delivered quickly
Reliable insulation, sturdy build, and great for keeping meals hot for hours
Keeps it nice and cold
Good heat retention
Great size
Great size for a lunch or dinner/tea to take on the go
fits great in his bag
Good for the price
Great value
value for money
Keeps it warm
The heat retention on this is very good
Kept heat well
Return
1.8% Return rate 72% Fixable by listing
sometimes what he wants to take in there doesnt quite fit
The lid is a small bowl
It's small
Does not keep food warm
Doesnt keep warm
Doesnt stay hot
Didnt keep food warm
Doesn't keep food hot
food does not keep temperature
Does not retain heat at all
Dosen't hold the heat
lost alot of heat
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Food Flask questions
Answered from the same tracked data.









