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Food Flask

Fail

Demand is soft, at -46.2% this quarter, so Food Flask is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£430K/yr1.6M searches / yr
90-day growth
-46.2%search demand this quarter
Competition
35%top-5 click share · 16 brands · 99 sellers

Flapen Score

Food Flask against its category

The dotted line is the Home & Garden average. Past it, Food Flask is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Food Flask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Food Flask 1.6M times last year and spent an estimated £430K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -46.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £430K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-46.2%
Conversion, latest week
2.0%
Market size, estimated
£430Ka year
Peak month
January4.1× the quietest month
Top search term
food flask378K searches a year

02 · Price

A sale here is worth £13.96.

Listings sell for £13.96 on average, from £6.74 to £25.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £13.96 that is £10K to £14K a year per listing.

Average price
£13.96under the $15 to $100 sweet spot
Price range
£6.74–£25.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£14K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #60 within Vacuum Flasks. It carries 5,340 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#60in Vacuum Flasks
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,340per listing
Listings tracked
41

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Food Flask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£13K£26K£39K£52K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

99

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

35%

Top 20: 79%

Open market

12%

  • Thermos41%
  • Polar Gear27%
  • Décor9%
  • Kichna4%
  • Dreamhigh4%
  • STANLEY3%
  • Open — no brand owns it (10 brands, 12%)

Demand

Food Flask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 4.1×

Search terms

Top Food Flask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • food flask378K/yr
  • thermos food flask218K/yr
  • food flasks for hot food179K/yr
  • insulated food container69K/yr
  • soup flask188K/yr
  • hot food flask100K/yr
  • food thermos62K/yr
  • thermal food container51K/yr
  • hot food containers48K/yr
  • kids food flask34K/yr

Reviews and returns

What reviews say buyers love and hate about Food Flask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating15%−0.07

Does not retain heat at all

Dosen't hold the heat

lost alot of heat

Quality-Overall11%+0.91

Load of rubbish

Rubbish

Bad quality

Value For Money8%+0.26

So a total waste of money

not cheap

For the price I was very disappointed

Size-Overall8%+0.30

sometimes what he wants to take in there doesnt quite fit

The lid is a small bowl

It's small

Durability7%−0.07

broke after a few use

Broke after just 2 months

Doesn't last

Love

Quality-Overall18%+0.91

Excellent product

looks well made

Good quality and delivered quickly

Temperature Retention13%+1.06

Reliable insulation, sturdy build, and great for keeping meals hot for hours

Keeps it nice and cold

Good heat retention

Size-Overall9%+0.30

Great size

Great size for a lunch or dinner/tea to take on the go

fits great in his bag

Value For Money8%+0.26

Good for the price

Great value

value for money

Heating7%−0.07

Keeps it warm

The heat retention on this is very good

Kept heat well

Return

1.8% Return rate 72% Fixable by listing

Size-Overall54%▆▇▇███

sometimes what he wants to take in there doesnt quite fit

The lid is a small bowl

It's small

Warmth5%▅█▅▅▄▅

Does not keep food warm

Doesnt keep warm

Doesnt stay hot

Temperature Control5%█▆▄▆▆▂

Didnt keep food warm

Doesn't keep food hot

food does not keep temperature

Color5%█▇▇▆▄█
Heating4%█▆▃▂▇▃

Does not retain heat at all

Dosen't hold the heat

lost alot of heat

FAQ

Common Food Flask questions

Answered from the same tracked data.