Food Flask
FailDemand is soft, at -46.2% this quarter, so Food Flask is a Fail.
- Flapen Score
- 48 / 100Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 5148
- Market size
- £430K/yr1.6M searches / yr
- 90-day growth
- -46.2%search demand this quarter
- Competition
- 35%top-5 click share · 16 brands · 99 sellers
Flapen Score
Food Flask against its category
The dotted line is the Home & Garden average. Past it, Food Flask is stronger. Inside it, weaker.
Market
The Food Flask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Food Flask 1.6M times last year and spent an estimated £430K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -46.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £430K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -46.2%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £430Ka year
- Peak month
- January4.1× the quietest month
- Top search term
- food flask378K searches a year
02 · Price
A sale here is worth £13.96.
Listings sell for £13.96 on average, from £6.74 to £25.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £13.96 that is £10K to £14K a year per listing.
- Average price
- £13.96under the $15 to $100 sweet spot
- Price range
- £6.74–£25.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £10K–£14K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #60 within Vacuum Flasks. It carries 5,340 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #60in Vacuum Flasks
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,340per listing
- Listings tracked
- 41
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Food Flask products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Thermos Stainless King Food Flask 470ml Capacity - Sleek Multi- Purpose Flask for Daily Food Prep - Durable Stainless Steel with Classic Red Finish - Ideal for On-the-Go Meals & Drinks
- Price
- £14.72
- Rating
- 4.6/5
- Reviews
- 26,139
- Age
- 13y ago

Thermos Stainless King Food Flask 470ml Capacity - Sleek Multi- Purpose Flask for Daily Food Prep - Durable Stainless Steel with Classic Duck Egg Finish - Ideal for On-the-Go Meals & Drinks
- Price
- £16.71
- Rating
- 4.6/5
- Reviews
- 26,139
- Age
- 8y ago

Polar Gear 600ml Hot Food Flask & Foldable Spoon - Vacuum Insulated Double Wall Stainless Steel Thermos Soup Flask Jars Leakproof and BPA Free - Lunch Thermal Food Flasks for Hot Food Kids & Adults
- Price
- £11.54
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 8mo ago

Polar Gear Insulated Food Flasks For Hot Food Triple Layer Stainless Steel Hot Food Flask With Spoon Keep Meals & Drinks Hot for 6 Hours & Cold for 6 Hours Soup Flask For Work School - Blue
- Price
- £11.04
- Rating
- 4.4/5
- Reviews
- 1,196
- Age
- 5y ago

Kichna Double Walled Stainless Steel thermal Food Flask Tub | BPA Free Lid Leak & Spill Proof Jar with Handle | Keeps Cold for 6Hrs or Hot for 6Hrs - Blush Pink
- Price
- £8.15
- Rating
- 4.0/5
- Reviews
- 143
- Age
- 3y ago
Trending
estimated 90-day click momentum
Andmenow 80W Faster Electric Lunch Box Update Home Office Truck Car Food Warmer Portable Food Heater with 304 Stainless Steel Container Spoon & Fork and Carry Bag (GreyGreen)
- Price
- £16.13
- Rating
- 4.5/5
- Reviews
- 2,797
- Age
- 3y ago

Thermos Stainless King Food Flask 710ml Capacity - Sleek Multi- Purpose Flask for Daily Food Prep - Durable Stainless Steel with Matt Black Finish - Ideal for On-the-Go Meals & Drinks
- Price
- £19.67
- Rating
- 4.6/5
- Reviews
- 8,934
- Age
- 14y ago

Polar Gear 600ml Hot Food Flask & Foldable Spoon - Vacuum Insulated Double Wall Stainless Steel Thermos Soup Flask Jars Leakproof and BPA Free - Lunch Thermal Food Flasks for Hot Food Kids & Adults
- Price
- £11.54
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 8mo ago

Kichna Double Walled Stainless Steel thermal Food Flask Tub | BPA Free Lid Leak & Spill Proof Jar with Handle | Keeps Cold for 6Hrs or Hot for 6Hrs - Blush Pink
- Price
- £8.15
- Rating
- 4.0/5
- Reviews
- 143
- Age
- 3y ago

STANLEY 1913 Classic Food Jar With Spork 0.4L - Rose Quartz
- Price
- £25.55
- Rating
- 4.6/5
- Reviews
- 4,659
- Age
- 2y ago
Newest
by launch date
Polar Gear 600ml Hot Food Flask & Foldable Spoon - Vacuum Insulated Double Wall Stainless Steel Thermos Soup Flask Jars Leakproof and BPA Free - Lunch Thermal Food Flasks for Hot Food Kids & Adults
- Price
- £11.54
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 8mo ago

Polar Gear 600ml Hot Food Flask & Foldable Spoon - Vacuum Insulated Double Wall Stainless Steel Thermos Soup Flask Jars Leakproof and BPA Free - Lunch Thermal Fod Flasks for Hot Food Kids & Adults
- Price
- £11.65
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 8mo ago

Polar Gear 600ml Hot Food Flask & Foldable Spoon - Vacuum Insulated Double Wall Stainless Steel Thermos Soup Flask Jars Leakproof and BPA Free - Lunch Thermal Food Flasks for Hot Food Kids & Adults
- Price
- £11.60
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 8mo ago

Décor 350ml Kids Insulated Food Flask - Double Wall Stainless Steel Container with Wide Opening Airtight Leakproof Lid 4h Hot / 9h Cold - Purple
- Price
- £6.74
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 10mo ago

520ml Insulated Food Flasks For Hot Food Double-Wall Stainless Steel Hot Food Flask With Spoon Thermal Lunch Box keeps Meals Drinks Hot or Cold for 6 Hours Leakproof Soup Containers (Black)
- Price
- £11.26
- Rating
- 4.1/5
- Reviews
- 528
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
16 falling
Sellers
99
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
35%
Top 20: 79%
Open market
12%
- Thermos41%
- Polar Gear27%
- Décor9%
- Kichna4%
- Dreamhigh4%
- STANLEY3%
- Open — no brand owns it (10 brands, 12%)
Demand
Food Flask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 4.1×
Search terms
Top Food Flask search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- food flask378K/yr
- thermos food flask218K/yr
- food flasks for hot food179K/yr
- insulated food container69K/yr
- soup flask188K/yr
- hot food flask100K/yr
- food thermos62K/yr
- thermal food container51K/yr
- hot food containers48K/yr
- kids food flask34K/yr
Reviews and returns
What reviews say buyers love and hate about Food Flask
We read the reviews and the return reasons for every product selling here.
“Does not retain heat at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Food Flask questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









