Food Flask
soft demand (-46.2% this quarter) — Food Flask doesn't clear our bar today.
Flapen Score
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Is Food Flask profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Food Flask is a £430K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Skip it — 48/100.
Food Flask: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -46.2% over the last 90 days and 2.0% of searches end in a purchase.
£430K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 41 products
Top Food Flask products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Thermos Stainless King Food Flask 470ml Capacity - Sleek Multi- Purpose Flask for Daily Food Prep - Durable Stainless Steel with Classic Red Finish - Ideal for On-the-Go Meals & Drinks
- Price
- £14.72
- Rating
- 4.6/5
- Reviews
- 26,139
- Age
- 13y ago
Thermos Stainless King Food Flask 470ml Capacity - Sleek Multi- Purpose Flask for Daily Food Prep - Durable Stainless Steel with Classic Duck Egg Finish - Ideal for On-the-Go Meals & Drinks
- Price
- £16.71
- Rating
- 4.6/5
- Reviews
- 26,139
- Age
- 8y ago
Polar Gear 600ml Hot Food Flask & Foldable Spoon - Vacuum Insulated Double Wall Stainless Steel Thermos Soup Flask Jars Leakproof and BPA Free - Lunch Thermal Food Flasks for Hot Food Kids & Adults
- Price
- £11.54
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 8mo ago
Polar Gear Insulated Food Flasks For Hot Food Triple Layer Stainless Steel Hot Food Flask With Spoon Keep Meals & Drinks Hot for 6 Hours & Cold for 6 Hours Soup Flask For Work School - Blue
- Price
- £11.04
- Rating
- 4.4/5
- Reviews
- 1,196
- Age
- 5y ago
Kichna Double Walled Stainless Steel thermal Food Flask Tub | BPA Free Lid Leak & Spill Proof Jar with Handle | Keeps Cold for 6Hrs or Hot for 6Hrs - Blush Pink
- Price
- £8.15
- Rating
- 4.0/5
- Reviews
- 143
- Age
- 3y ago
Trending
90-day click momentum
Andmenow 80W Faster Electric Lunch Box Update Home Office Truck Car Food Warmer Portable Food Heater with 304 Stainless Steel Container Spoon & Fork and Carry Bag (GreyGreen)
- Price
- £16.13
- Rating
- 4.5/5
- Reviews
- 2,797
- Age
- 3y ago
Thermos Stainless King Food Flask 710ml Capacity - Sleek Multi- Purpose Flask for Daily Food Prep - Durable Stainless Steel with Matt Black Finish - Ideal for On-the-Go Meals & Drinks
- Price
- £19.67
- Rating
- 4.6/5
- Reviews
- 8,934
- Age
- 14y ago
Polar Gear 600ml Hot Food Flask & Foldable Spoon - Vacuum Insulated Double Wall Stainless Steel Thermos Soup Flask Jars Leakproof and BPA Free - Lunch Thermal Food Flasks for Hot Food Kids & Adults
- Price
- £11.54
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 8mo ago
Kichna Double Walled Stainless Steel thermal Food Flask Tub | BPA Free Lid Leak & Spill Proof Jar with Handle | Keeps Cold for 6Hrs or Hot for 6Hrs - Blush Pink
- Price
- £8.15
- Rating
- 4.0/5
- Reviews
- 143
- Age
- 3y ago
STANLEY 1913 Classic Food Jar With Spork 0.4L - Rose Quartz
- Price
- £25.55
- Rating
- 4.6/5
- Reviews
- 4,659
- Age
- 2y ago
Newest
by launch datePolar Gear 600ml Hot Food Flask & Foldable Spoon - Vacuum Insulated Double Wall Stainless Steel Thermos Soup Flask Jars Leakproof and BPA Free - Lunch Thermal Food Flasks for Hot Food Kids & Adults
- Price
- £11.54
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 8mo ago
Polar Gear 600ml Hot Food Flask & Foldable Spoon - Vacuum Insulated Double Wall Stainless Steel Thermos Soup Flask Jars Leakproof and BPA Free - Lunch Thermal Fod Flasks for Hot Food Kids & Adults
- Price
- £11.65
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 8mo ago
Polar Gear 600ml Hot Food Flask & Foldable Spoon - Vacuum Insulated Double Wall Stainless Steel Thermos Soup Flask Jars Leakproof and BPA Free - Lunch Thermal Food Flasks for Hot Food Kids & Adults
- Price
- £11.60
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 8mo ago
Décor 350ml Kids Insulated Food Flask - Double Wall Stainless Steel Container with Wide Opening Airtight Leakproof Lid 4h Hot / 9h Cold - Purple
- Price
- £6.74
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 10mo ago
520ml Insulated Food Flasks For Hot Food Double-Wall Stainless Steel Hot Food Flask With Spoon Thermal Lunch Box keeps Meals Drinks Hot or Cold for 6 Hours Leakproof Soup Containers (Black)
- Price
- £11.26
- Rating
- 4.1/5
- Reviews
- 528
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
16 falling
Sellers
99
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
35%
Top 20: 79%
Open market
12%
- Thermos41%
- Polar Gear27%
- Décor9%
- Kichna4%
- Dreamhigh4%
- STANLEY3%
- Open — no brand owns it (10 brands, 12%)
Food Flask demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 4.1×
Top Food Flask search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- food flask378K/yr
- thermos food flask218K/yr
- food flasks for hot food179K/yr
- insulated food container69K/yr
- soup flask188K/yr
- hot food flask100K/yr
- food thermos62K/yr
- thermal food container51K/yr
- hot food containers48K/yr
- kids food flask34K/yr
What reviews say buyers love and hate about Food Flask
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Excellent product”
“Reliable insulation, sturdy build, and great for keeping meals hot for hours”
“Great size”
“Good for the price”
“Keeps it warm”
What buyers complain about
71% of reviews“Does not retain heat at all”
“Load of rubbish”
“So a total waste of money”
“sometimes what he wants to take in there doesnt quite fit”
“broke after a few use”
Food Flask return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
72%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Food Flask questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
