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Food Flask

Fail

Demand is soft, at -46.2% this quarter, so Food Flask is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£430K/yr1.6M searches / yr
90-day growth
-46.2%search demand this quarter
Competition
35%top-5 click share · 16 brands · 99 sellers

Flapen Score

Food Flask against its category

The dotted line is the Home & Garden average. Past it, Food Flask is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Food Flask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Food Flask 1.6M times last year and spent an estimated £430K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -46.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £430K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-46.2%
Conversion, latest week
2.0%
Market size, estimated
£430Ka year
Peak month
January4.1× the quietest month
Top search term
food flask378K searches a year

02 · Price

A sale here is worth £13.96.

Listings sell for £13.96 on average, from £6.74 to £25.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At £13.96 that is £10K to £14K a year per listing.

Average price
£13.96under the $15 to $100 sweet spot
Price range
£6.74–£25.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£14K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #60 within Vacuum Flasks. It carries 5,340 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#60in Vacuum Flasks
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,340per listing
Listings tracked
41

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Food Flask products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£13K£26K£39K£52K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

99

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

35%

Top 20: 79%

Open market

12%

  • Thermos41%
  • Polar Gear27%
  • Décor9%
  • Kichna4%
  • Dreamhigh4%
  • STANLEY3%
  • Open — no brand owns it (10 brands, 12%)

Demand

Food Flask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 4.1×

Search terms

Top Food Flask search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • food flask378K/yr
  • thermos food flask218K/yr
  • food flasks for hot food179K/yr
  • insulated food container69K/yr
  • soup flask188K/yr
  • hot food flask100K/yr
  • food thermos62K/yr
  • thermal food container51K/yr
  • hot food containers48K/yr
  • kids food flask34K/yr

Reviews and returns

What reviews say buyers love and hate about Food Flask

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Heating”
1.8%of orders come back
“Does not retain heat at all”
A buyer, on “Heating”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Food Flask questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data