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Food Covers

Pass

Food Covers scores 68 out of 100, a Pass. Shoppers spend $346K a year here, search demand grew +402.7% this quarter, and returns run at 0.6% of orders.

Filters Trending
Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£346K/yr421K searches / yr
90-day growth
+402.7%search demand this quarter
Competition
56%top-5 click share · 19 brands · 31 sellers

Flapen Score

Food Covers against its category

The dotted line is the Home & Garden average. Past it, Food Covers is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Food Covers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Food Covers 421K times last year and spent an estimated £346K. The top 5 brands take 61% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 68 out of 100, a Pass.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 421K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +402.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £346K a year.

Searches, last 12 months
421K
Growth, 90 days vs prior 90
+402.7%
Conversion, latest week
10.7%
Market size, estimated
£346Ka year
Peak month
July9.3× the quietest month
Top search term
food covers129K searches a year

02 · Price

A sale here is worth £7.65.

Listings sell for £7.65 on average, from £4.00 to £14.72. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £7.65 that is £8K to £10K a year per listing.

Average price
£7.65under the $15 to $100 sweet spot
Price range
£4.00–£14.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #39 within Food Domes. It carries 1,556 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
91%
Out of stock, average day
3.0%
Average rank
#39in Food Domes
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,556per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Food Covers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£35K£69K£104K£138K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

31

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

33%

  • Jsdoin23%
  • Homealexa13%
  • Onarway11%
  • Vintoney7%
  • NEPAK7%
  • Bramble6%

Demand

Food Covers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 9.3×

Search terms

Top Food Covers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • food covers129K/yr
  • food covers mesh pop up64K/yr
  • food cover38K/yr
  • food net cover28K/yr
  • fly covers for food12K/yr
  • food nets13K/yr
  • mesh food cover14K/yr
  • food fly net cover10K/yr
  • fly nets for food11K/yr
  • fly food cover9K/yr

Reviews and returns

What reviews say buyers love and hate about Food Covers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.14

Cheap and rubbish

the quality is not very good they rip very easily

Awful quality

Strength17%−0.08

Slightly flimsy

Not strong at all

Not sturdy

Durability16%−0.14

They break instantly

Awful uses twice then it broke

Broke after first use

Size-Overall12%+1.23

Not even fit for purpose

The first ones I ordered were really too big

Too small

Shape/Style4%−0.04

that is not in good shape it uneven so don't be like me don't waste your money

not wide enough at the top to cover the fruit due to the shape

Love

Ease Of Use21%+0.96

Easy to use

Easy to store

So handy

Value For Money17%+1.05

not expensive

Good value for money

Excellent value for money

Size-Overall17%+1.23

Good size

Various sizes, all good

fits all sizes

Advertised Vs Actual Product14%+0.92

Does the job

Does exactly what it says it will do

As described

Quality-Overall11%−0.14

Good quality food cover tent

Excellent product

Good quality

Return

0.6% Return rate 36% Fixable by listing

Size-Overall30%▄▅█▆▇▄

Not even fit for purpose

The first ones I ordered were really too big

Too small

Quality-Overall24%▄█▃▅▃▆

Cheap and rubbish

the quality is not very good they rip very easily

Awful quality

Strength12%█▁▆▄▇█

Slightly flimsy

Not strong at all

Not sturdy

Defective Material/Parts7%▁█▁▃▇▃
Functionality-Overall6%▅▁█▅▂▄

FAQ

Common Food Covers questions

Answered from the same tracked data.